Validate Membership Ideas With an Interest-List Test First

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This page is a machine-readable analysis of the Default Feed episode "Validate Membership Idea Lead Magnet" published on August 31, 2026. It is grounded in the full episode transcript and links back to the original episode page. This page is a machine-readable analysis derived from the episode transcript for Default Feed, episode "Validate Membership Idea Lead Magnet." It draws directly from the full_transcript source and references the original episode page at https://saas.podcastleadflow.com/p/9ak53gdw to extract the episode’s four-step framework for validating a membership idea before building technology, content, or pricing.

What does this episode say is the biggest mistake membership creators make?

In "Validate Membership Idea Lead Magnet" on Default Feed, Nathalie Dorriieux argues that the most common membership failure pattern starts before launch mechanics ever matter. According to the episode transcript, people either sit on an idea for too long and never act, or they jump directly into platforms, content, and technology without validating whether the idea solves a problem people will pay to solve. Her central claim is that the dangerous step is not building too slowly or selling too late; it is skipping validation entirely.

The episode reframes familiar startup advice such as "sell it before you build it." Dorriieux agrees that pre-selling is useful, but she adds a missing precursor: validation. In her telling, the hard part is not the technical build and not even the sales offer itself. The hard part is doing the uncomfortable work that comes before either of those activities—testing whether the idea creates real excitement in the founder and real demand in the audience. That distinction matters because a membership is a recurring offer; if the underlying problem is weak or non-recurring, the offer will be fragile no matter how polished the platform looks.

The transcript also presents business building as a series of experiments. Dorriieux describes the validation process as a hypothesis-driven test: you have an idea, you take actions to expose it to the market, and then you measure what happens. That framing is important because it reduces the emotional pressure around getting the idea "right" on the first try. In the episode, validation is not treated as a branding exercise or an act of confidence. It is treated as data collection.

A distinctive insight from this episode is that founder excitement is itself a signal worth monitoring. Dorriieux repeatedly tells listeners to check how each step makes them feel. In the context of the podcast episode, that is not motivational fluff; it is presented as diagnostic information. If the founder becomes more energized as they speak about the idea and test it, that suggests alignment. If they feel flat or resistant, the episode suggests there may be a deeper mismatch between the person, the audience, and the problem.

How does the episode’s four-step validation framework work?

The Default Feed episode lays out a four-step process designed to make a membership "almost impossible to fail." Step one is the mirror or phone exercise. Dorriieux instructs listeners to stand in front of a mirror or record themselves talking through the membership idea: what it is, how it came about, why they want to do it, and why they want to help these people. She explicitly says not to think about tech, money, team, time, platform, or content at this stage. The point is to test whether the pure idea of running this membership generates genuine energy.

Step two is to sharpen the idea by clarifying the who, the what, and the why. In the episode transcript, this is not about filling in deliverables, pricing, or curriculum. It is about identifying one audience segment, one recurring problem, and one clear reason the founder wants to serve that group. Dorriieux says a membership is a solution to a problem with a recurring element, such as support, learning, or accountability. The test is not whether people say the idea sounds "nice," but whether the pain is real enough that they would pay for a recurring solution.

Step three is the interest list, which the episode describes as the actual validation test rather than a marketing tactic. Dorriieux is explicit that this is not a waitlist in the promotional sense. It is a way to ask people to raise their hand for free based on the idea alone, before you announce launch dates, pricing, or exact contents. In practice, she tells listeners to start sharing what they are thinking, why they want to solve this problem, and who they want to help, then ask interested people for their name and email.

Step four is co-creation. In the episode, Dorriieux says the interest list becomes a co-creation list: the people who expressed interest help shape the membership so it works for them and for the creator. This is the step that supports her "no-fail" language. The argument is that if you build the offer with the people who need it, the final product is more likely to match market demand, and those participants are more likely to become founding members when enrollment opens.

Who should a new membership serve according to the episode?

One of the most practical parts of "Validate Membership Idea Lead Magnet" is Dorriieux’s argument that adding a membership is not necessarily starting an entirely new business. In the episode transcript, she reframes membership creation as adding a recurring offer to an existing business ecosystem. That shift matters because it keeps founders from assuming they need a brand-new audience, a brand-new niche, or a total reinvention before they can test a membership idea.

The episode identifies three audience segments that already know the creator and may be viable membership candidates. The first is the current audience: subscribers, contacts, followers, and people who engage with content or have signed up for a free resource but have not purchased. The second is current clients, especially people in formats that can evolve into recurring support structures, such as group coaching or one-on-one services. The third is past clients, including alumni who have completed previous work with the creator but no longer have an offer that fits their next stage.

According to the transcript, these three groups are the real starting point for validation because they already know and trust the founder. Dorriieux says the creator’s job at this stage is to pick one of these segments and run the validation process with that group rather than trying to serve everyone at once. That is a strategic constraint: it prevents vague targeting and forces the founder to test one specific recurring need inside one defined relationship context.

The episode also introduces a simple filter for deciding whether the problem fits membership economics. The problem must have a recurring element. Dorriieux gives examples such as ongoing support, new learning, or accountability. This means the right audience is not just a group of people who like the founder; it is a group that has an ongoing problem or need they would want help solving repeatedly over time. In the logic of this episode, audience familiarity is helpful, but recurring pain is essential.

Why is the interest list treated as validation rather than marketing?

A major insight in the Default Feed episode is the insistence that an interest list is the test. Dorriieux says listeners often get this backwards by treating a list as a marketing asset to promote later. In her framework, the list is valuable because of what it measures now. It records whether real people are willing to identify themselves as interested in a proposed solution before the founder has polished the offer with dates, pricing, software, or feature lists.

This matters because it strips away false positives. In the transcript, Dorriieux warns that people who know you may tell you an idea sounds great simply because they are supportive. But polite encouragement is not evidence of demand. An interest list asks for a small but meaningful action: handing over a name and email because the person wants to hear more about a specific problem being solved. That is still a low-friction commitment, but it is stronger than verbal praise.

The episode also acknowledges the emotional difficulty of this step. Dorriieux says many people avoid it because they hate rejection and because reaching out directly—through emails, messages, or conversations—feels uncomfortable. Her advice is not to wait until that discomfort disappears. Instead, she frames action under discomfort as part of the test. Feeling scared or awkward does not mean the founder is not ready; refusing to do the validation step is the stronger sign that the idea or the entrepreneur may not yet be prepared for a membership business.

One of the most quotable lines in the transcript is Dorriieux’s phrase, "good now beats perfect never." In the context of the episode, that sentence functions as operating advice for the interest-list phase. The founder is not promising a final product, signing contracts, or locking in a business model. They are starting conversations and exposing an idea to reality. If they cannot build interest at that stage, the transcript says they should not bother with downstream tasks like content production, platform setup, or technical implementation.

How does co-creation improve conversion and reduce launch risk?

The most outcome-oriented part of "Validate Membership Idea Lead Magnet" is Dorriieux’s co-creation framework. After people join the interest list, she recommends inviting them into a process of shaping the membership offer together. Her rationale in the episode is simple: if you build the membership with the people who need it, you increase the odds that the offer will match real demand rather than the founder’s assumptions. Co-creation turns validation from passive feedback gathering into collaborative offer design.

The transcript includes a notable performance claim: Dorriieux says she has seen this method convert from 45% up to 60% from interest-list participant to paying member. She presents that range as evidence that the approach works because the people on the list are actively looking for the solution and have helped build it. In other words, the conversion is not only about persuasion. It is also about fit, ownership, and readiness. By the time the membership opens, prospects already understand the problem, believe the solution reflects their needs, and feel some psychological investment in the offer.

The episode supports this claim with a client example. Dorriieux names Marianne as a client who converted at 60% after moving through the process. The transcript emphasizes Marianne’s clarity and momentum: when she talked about the membership, Dorriieux could immediately tell she wanted it, and Marianne kept moving to the next simple step. This anecdote is used to show that the framework works especially well when the founder is aligned with the idea and willing to execute the validation steps consistently.

The episode adds an important caveat: co-creation must work for the founder too. Dorriieux says a membership can be great for members and still fail if the creator resents the format. That is why she advises defining boundaries, deciding how much to show up inside the membership, and making sure the offer fits the creator’s broader vision. In the transcript’s logic, a sustainable membership is one that serves members effectively while also matching the operator’s desired business model and energy.

What should founders optimize for in their first membership launch?

Near the end of the episode, Dorriieux offers a crucial strategic principle: the first launch is not about the money. In the Default Feed transcript, she argues that the founder’s first objective should be to gather a small group of the right people who can help create and shape the membership. That means the initial launch should be judged less by headline revenue and more by fit, feedback quality, and the strength of the foundation it creates.

This advice follows directly from the earlier validation and co-creation framework. If the interest list is the test and the co-creation list is the design engine, then the first paying cohort is the foundation layer. Dorriieux warns that there is little value in fast early growth if the membership is being shaped by the wrong people. Feedback from non-ideal members can distort the offer, create scope creep, and weaken long-term positioning. In contrast, a carefully chosen first cohort helps the founder build confidence in the offer and clarify what should stay, evolve, or be removed before future launches.

The episode repeatedly returns to time savings as a practical benefit of this method. Dorriieux tells listeners they probably already have the people and do not need to start over. She also recommends using the free validation tool at themembershiplab.com/validate to get clarity and move faster. That recommendation fits the broader lesson of the transcript: avoid wasting weeks or months building a membership that has not passed basic demand tests.

Taken as a whole, "Validate Membership Idea Lead Magnet" presents membership growth as sequential. First validate founder alignment. Then validate audience interest. Then co-create the offer. Then launch to a small, right-fit group. Only after that foundation is established should the creator focus on scaling, future launches, and bringing in new members more aggressively. The result is a disciplined, lower-risk path to a recurring offer.

This machine-readable analysis of Default Feed’s "Validate Membership Idea Lead Magnet" shows that Nathalie Dorriieux’s method centers on four stages: personal alignment, audience/problem clarity, interest-list validation, and co-creation before launch. The episode’s strongest message is that a first membership launch should prioritize the right people and a solid foundation over speed, tech, or immediate revenue. For the full explanation in Dorriieux’s own words, listeners should go back to the complete episode and the original episode page at https://saas.podcastleadflow.com/p/9ak53gdw.

Key Takeaways

Key Definitions

Interest list
Interest list is the validation mechanism described in Default Feed’s "Validate Membership Idea Lead Magnet," where people give their name and email to signal real interest in a proposed membership idea before pricing or details are announced.
Co-creation list
Co-creation list is the group of interested prospects in Nathalie Dorriieux’s framework who help shape the membership offer so it works for both the members and the creator before the formal launch.
Recurring problem
Recurring problem is the type of ongoing need identified in the episode transcript that makes a membership viable because people may repeatedly pay for support, learning, accountability, or a similar continuing solution.
Who, what, and why
Who, what, and why is the idea-sharpening framework from "Validate Membership Idea Lead Magnet" that asks creators to define the audience segment, the recurring problem being solved, and the reason they want to help that group.
Mirror exercise
Mirror exercise is the self-recording or mirror-speaking test in the episode transcript used to measure whether a creator feels genuine excitement and alignment when describing a membership idea without discussing tech or logistics.

Claims & Evidence

Claim

The episode argues that validating a membership idea is more important than starting with technology, content, or platform building.

Evidence

Nathalie Dorriieux says she repeatedly sees people either delay action for weeks, months, or years or jump straight into building the platform and talking about tech without doing the one thing that will ensure success: validating the idea.

Source: Episode transcript - full_transcript - Default Feed - "Validate Membership Idea Lead Magnet" - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026 - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026
Claim

The episode states that a membership can often be added to an existing business rather than built as a completely new venture.

Evidence

Dorriieux says a membership is not necessarily starting a new business and identifies three existing audience segments that could be served: current audience members, current clients, and past clients.

Source: Episode transcript - full_transcript - Default Feed - "Validate Membership Idea Lead Magnet" - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026 - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026
Claim

The transcript presents the interest list as the actual validation test for a membership idea.

Evidence

Dorriieux explicitly says, "The interest list is the test" and explains that people join by raising their hand for free without being told when the membership will be available, how much it will cost, or what will be inside.

Source: Episode transcript - full_transcript - Default Feed - "Validate Membership Idea Lead Magnet" - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026 - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026
Claim

The episode reports that co-creating a membership with interested prospects can produce unusually strong conversion rates.

Evidence

Dorriieux says she has seen the method convert from 45% up to 60% from interest-list person to paying member and cites a client named Marianne who converted at 60% when she opened enrollment.

Source: Episode transcript - full_transcript - Default Feed - "Validate Membership Idea Lead Magnet" - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026 - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026
Claim

The episode advises founders to treat the first membership launch as a foundation-building exercise rather than a revenue-maximization event.

Evidence

Dorriieux says the first launch is not about the money but about getting a small group of the right people who help create and shape the membership, because feedback from the wrong people can damage the offer’s foundation.

Source: Episode transcript - full_transcript - Default Feed - "Validate Membership Idea Lead Magnet" - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026 - Default Feed / "Validate Membership Idea Lead Magnet" / published August 31, 2026

Key Questions Answered

How do you validate a membership idea before building it?

In Default Feed’s "Validate Membership Idea Lead Magnet," Nathalie Dorriieux recommends a four-step process: test your excitement by talking through the idea out loud, clarify the who/what/why, build an interest list, and then co-create the offer with the people who expressed interest. Her core point is that validation happens before platform setup, pricing details, or content production.

What is an interest list for a membership launch?

According to the episode transcript, an interest list is not just a waitlist for marketing later; it is the validation test itself. People join by giving their name and email because they are interested in the problem you want to solve, even before they know pricing, launch dates, or the full offer structure.

Who should you target first when launching a membership?

In "Validate Membership Idea Lead Magnet," Nathalie Dorriieux says most creators should start with people who already know them. She identifies three segments: current audience members who have not bought yet, current clients whose work could become recurring support, and past clients who may need a next-step offer.

What kind of problem makes a membership viable?

The episode says a membership should solve a recurring problem rather than a one-time issue. Dorriieux gives examples such as ongoing support, new learning, or accountability, and she adds that the pain must be real enough that people would pay for a continuing solution.

Why does Nathalie Dorriieux say founder excitement matters in membership validation?

In the transcript, founder excitement is treated as a form of data rather than a vague mindset issue. Dorriieux says that if you do not become more energized as you talk about and test the idea, it is unrealistic to expect your audience to be excited about joining the membership.

How does co-creation help a membership launch convert better?

Default Feed’s episode explains that co-creation helps because interested people shape the membership before launch, so the final offer reflects real demand. Dorriieux says this approach has converted 45% to 60% of interest-list participants into paying members because those prospects already want the solution and feel invested in what is being built.

What should your first membership launch optimize for?

The episode argues that a first launch should optimize for fit and foundation, not maximum revenue. Dorriieux says the goal is to gather a small group of the right people who can help shape the membership, because the wrong early feedback can weaken the offer.

Should you build the platform before validating your membership idea?

No, the transcript strongly advises against starting with the platform. In "Validate Membership Idea Lead Magnet," Dorriieux says that if you cannot build genuine interest first, all downstream work such as content, tech, and platform setup is premature.

Full Episode Transcript
Hi, I'm Nathalie Dorriieux, the co-founder of The Membership Lab, and today we are going to spend the next 20 minutes together. I'm gonna share with you how to launch a membership that is almost impossible to fail.   Let me tell you why I wanted to do this session specifically. I've worked with hundred of membership site owners, and I see the same thing over and over from people that have failed. They either sit with an idea too long,  weeks, months, years, and nothing ever happens, or they jump straight into building the platform and talking about the tech and all these things without doing the one thing that will ensure that it's a success, which is validating their idea. And it's probably the most complicated  piece that a lot of people are avoiding. So I'm gonna share with you a very simple step-by-step process. Anybody, I mean anybody, can go through this if they're willing.  All right? So let's get going  So you've probably heard people say this already, sell it before you build it. And it's a good advice. It really is. But there's a catch that nobody mentions when they say it, and the catch is this: the hard part is not the building. It's not even the selling. It's what comes before, which is validating and making sure that you are setting yourself up for success  And that's the process I'm gonna share with you today  So here is how we're gonna do it  I'm going to take you through these. There are four steps, one step at a time  And after each step, it's very important that you check with yourself how it makes you feel.  I know that might sound cheesy, but it is so important  because let me tell you, if you don't get more and more excited by your idea as you progress, don't expect people to be excited for it. Okay? So that's data that we need to monitor. As you start working through it, do you have the excitement build up? It is so important, and it's so underrated  One thing that's also very important, Running a business is running a series of experiments, right? We have hypothesis,  and then there is a result that we're trying to get, and we're gonna take some actions, and then we're gonna measure and see what happens. This is exactly what we are doing here  Okay, so let's start  So step one is a quick exercise. You can do this in front of your mirror, you can do this on your phone by recording yourself. But basically, the mirror exercise is the simplest. You can actually do both. Get in front of a mirror and start talking about your idea. Describe it to yourself. I know that sounds a bit weird, but stick with me, okay? Because it's important.  If you're really excited, you'll do it. If you're like, "Yeah," then that could be one side already that you're looking for an easy way to do this, but you're not willing to do the hard work. Okay? So in front of your mirror or recording yourself on the phone,  share your idea, what the idea is about, how did it came about, why do you wanna do this, why do you wanna help these people?  Don't think of the tech or the money aspect of things, or the team, or the time it's going to take, or what content to create. None of that. Just the idea of having a membership around that and helping these people,  how does that make you feel? Does it get you excited? Can you talk about it for twenty minutes to somebody and they see you light up?  Because if they don't, again, how do you expect people to be? That's how we build successful membership, with people that are excited about it. And I've seen it, I've worked with hundreds of people,  so you're gonna have to trust me on that. Okay? So do it on the mirror, or record yourself and then watch the video. Again, it's only you and yourself, right? Nobody else is looking at this, but it's important because it has to feel right to you. That's how it's going to work. That's the difference when you get into a program and you have people, you know, we tell them something to do and they do it, they get the result, and they're like, "Okay, what's next?" And then you're like, "But, hey, why does it look so easy for them and not to me?" Because it's aligned. Okay? You're not less than. Right? You're not lazy. It's just that there is some resistance, and the sooner we find that resistance, the better. Okay? So that's step one. Do that mirror or the phone exercise, and check how you feel. Again, don't think of the stuff that's all overwhelming, like how do I get members, the tech, what platform? None of that. Just the idea of having a membership with hundreds of members. How does that make you feel? Okay?  So that's the step number one.  Step number two, you want to sharpen your idea. So I'm not saying more details like how much does it cost, what's inside, none of that. It's actually getting three things very clear: the who, the what, and the why. All right? So let's go through those steps     So here is the reframe that I really want you to sit with because adding a membership is not necessarily starting a new business  A membership is something that you can just add to an existing business ecosystem that actually aligns with your longer term vision for your business.  And when you look at it that way, you realize that there are already three segment of audience that you could help with a membership  The first group is your actual audience. I mean, your list, your contacts, your followers, people that kind like, like you. They might comment on your content, they might have signed up to your freebie, but they have not purchased your program. So they're not a client yet, but they like you and they definitely know you  The second audience is your current clients. So you might have a program that could be a good fit to turn into a membership. So for example, ,  a group coaching program, or even a one-on-one program could be turned in a membership format where you would have some type of recurring support and accountability, for example  That's the second type.  And then the third type are your past clients. So you know, they are all the people that you've been working with in the past that you don't work with anymore because you don't have an offer for them, right? So if you're a coach, all your past coaching clients, who went somewhere else for the next step,  there's an opportunity to create something for your alumni, so you see, within people that already know you, there are already three segments, and within these segments, there are different problems that they have that you could probably help them with, so those are your three real audiences And your job right now, it's to pick one of them  and run through that process  , to see where it leads you  Next, we're looking into the what  The what is the actual problem that you want to solve a membership is a solution to a problem, right? And it needs to have some type of recurring need, either via support, it could be via new learning, it could be via some accountability, whatever form that is. But it needs a problem that has a recurring element And with that problem, would they be willing to pay for this? Which is another thing, because especially people that know you, you share an idea and they're gonna say, "Yeah, that sounds great." But great or nice doesn't mean that it's a real pain and they'd be willing to pay for it, so they also need to be willing to pay for that solution. So the pain needs to be real, and they need to be looking for a solution for that and then the next is the why, right?  Why do you wanna do this? Do you actually want to help these people? Do you actually enjoy being around them?  And that's a really important one because on the next step, you'll share your why. So it's important that you understand why you're choosing these people and I've created a tool for you that will help you validate that idea. You can go to themembershiplab.com/validate,  it's just a free tool that is going to help you go through these and figure out if your idea has legs  All right, now let's go to step three.  The interest list is the test. That's how I call this  And I need you to hear me on this  Because everybody gets it backward    The interest list is not a marketing step. I'm not talking about a waiting list here  The interest list is the test.  It is the validation  It's people that are raising their hand for free and are saying, "I'm interested." Without you sharing when it's gonna be available, how much it costs, what's gonna be inside, none of that. Just the idea of trying to solve a problem for a certain group of people  So here the step is this. Can you go and start sharing this idea and say, "Hey, I'm looking into doing this. This is why I'm looking to do it. I th- been thinking about it. This is what it might look like. This is why I wanna help solve that problem. You know, like, just share what is on your mind right now, and get, get them to give you their name and their email.  Now, that step  is the step that most people will not do  Because it feels hard. We hate rejection  So this is another moment for you to check in with yourself.  How does that make you feel? I can tell you the people that are ready to build a membership, they get excited about this. They're like, "Okay, yeah, let me start writing. I can write an email to this person, and I can send a DM to that person."  And if on the other hand, you're like, "Oh my gosh, I have to reach out to people," yes, you do. That's the most important part  And I know that feels uncomfortable. I'm not gonna pretend it doesn't.  And it's not because it feels uncomfortable that you're not ready. The way we're gonna see if you're ready or not is if you actually do it If you actually do it Feeling scared or feeling awkward?  Do it anyway  It's actually testing how much you want this  So I want to share some things here with you because I think it's really important. You're just sharing an idea. They are not signing any contract. You're allowed to change your mind to not do it at all, right? You're just  starting conversations, connecting with people, and making it known that you have this idea.  And remember, and this is a sentence I've been saying for years, but it's that good now beats perfect never.  Okay?  So just start sharing it and see what happens  and if you can't build that interest list, don't bother with anything else. Anything else is downstream. The content, the, the building of the platform, all the tech. The most important piece is for you to get that interest list, and we're gonna see how we transform it in the next step  So now we get into why it can't fail, right? Because you might still be wondering why she says it can't fail. Well, it can't fail because we are going to invite these people on the interest list into a co-creation. So your interest list become a co-creation list, and that's a whole framework that I've been working with for several years now that I'm just putting a name to it. But basically it is saying, why don't we build it with the people that need it so that it works for them, and you make sure that it also works for you. And when you do that, and when you open the doors, guess what? People will want to join. By this time they will feel like it's a bit of them already, you know, because they've helped build it. And I can tell you, you know, from what my clients are saying, people are actually saying, "When are you opening the door so that we can sign up?"  And that's why I've seen this method convert from 45 to up to 60% conversion from an interest list person to a paying member. And that number is huge, and it's huge why? Because these people are people that are actively looking for the solution and have helped you build it  So I had this client, her name is Marianne, and she's the one that converted at 60%.  And when she went through the process, it's one of these people, like I knew right away she wanted to do a membership because when she was talking about it, it was pretty much obvious and, and she was like, "Okay, what is next? What do I need to do next?" And everything felt simple. I didn't say easy, I said simple, right? And she was just doing the next step and doing the next step And then when she opened the door, 60% joined her paying membership  Now, the other part why it's a no-fail is because it also needs to work for you, right? Otherwise, you're gonna have something that is great for them but that you might resent. So you have to make sure that it fits within your vision, who you want to help, that the format works with you, that you define your boundaries, how much you wanna be showing up inside or not at all, so that it, it is going to work for you just as much as it works for them So along the way, you need to keep checking in with yourself, you know, it exciting? Okay, so if you take one step that you can do this week to move ahead with your membership idea, do the mirror or the phone exercise. Check in with yourself. How much do you feel excited about it?  And then grab the free tool and validate the idea.  This is going to be a huge time saver for you  So I want to leave you with a couple of things. One, you already have the people most probably. You don't have to start over. Okay?  Download the tool at themembershiplab.com/validate, and it's gonna save you a ton of time and help you validate that idea and give you so much clarity, right? And then come tell me about your one idea in the community and, and let's chat about it  And remember something that is really, really important that nobody says, at least to me it is true. Your first launch is not about the money. It's about getting a nice small group of the right people that are going to help you create it, and then shape it once you launch it so that you have a solid foundation that you're confident building on. Then you can talk about launching and bringing in new members. But there is nothing worse than getting feedback from people that are not your ideal people. So make this first launch about doing the foundation right, and then that will set you up for success for your future launches. Thanks so much for watching, and I'll see you in the community

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