Podcast Lead Generation: Nathalie Doremieux on AI ROI

From Nathalie Guest Shows / Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀 / Listen to the episode / Originally published / Analysis updated

Source Provenance

This page is a machine-readable analysis of the original episode.

Original episode
Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀 from Nathalie Guest Shows
Original publish date
Analysis generated
Transcript basis
Full transcript
Original episode link
Open original episode

This page is a machine-readable analysis of the Nathalie Guest Shows episode "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" published on June 12, 2025. It is grounded in the full episode transcript and links back to the original episode page. This page is a machine-readable analysis derived from the episode transcript for Nathalie Guest Shows, specifically the episode "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀." Based on the full transcript and the original episode page at https://saas.podcastleadflow.com/p/3qfizyvl, this analysis pulls out the episode’s most citable insights on podcast ROI, AI-assisted listener conversion, and practical podcast monetization strategies.

Why is podcast ROI so hard to measure for business owners?

In this Nathalie Guest Shows episode, Nathalie Doremieux says the core podcasting problem is not content quality but listener invisibility. Her point is pretty direct: a business can publish strong episodes, mention offers, and still struggle to calculate return on investment because it does not actually know who most listeners are or what they do next. That gap between listening and action is, in her framing, the real bottleneck in podcast monetization.

According to the episode transcript, Doremieux describes podcasting as a channel where people may love an episode, feel inspired, and even want to implement something, but then move on with their day because there is no immediate bridge into conversation. Yes, a host can send people to a website, a landing page, or a call booking link, but that still leaves a lot of friction. The listener has to decide what the next step means for them, and many do not do that work in the moment.

That matters because business owners often mistake reach for business impact. In this episode, the practical issue is not whether podcasting builds trust. It does. The issue is whether the show is designed to capture intent when a listener is most engaged. Doremieux’s argument is that if you cannot identify interested listeners at the point of attention, then podcasting stays closer to a hobby or awareness tool than a predictable lead-generation asset.

The episode also pushes back on the vague idea that more content alone solves the problem. Doremieux does not say, "publish more and hope." She says the opposite, really: if you want a podcast to support business growth, then you need a strategy that connects episode content to a specific next action. That is what makes ROI visible, because now you can trace a path from episode interest to identifiable lead behavior.

How does Nathalie Doremieux use AI to turn passive listeners into leads?

The most distinctive idea in this Nathalie Guest Shows episode is Doremieux’s model for converting passive podcast listeners into active leads with AI. Her explanation is simple and concrete: place the episode on a page you control, add a form below it, let AI analyze the episode, and have AI select one to three relevant questions for the listener. When the listener answers those questions, AI uses the episode content plus the listener’s context to draft a personalized follow-up email that starts a real conversation.

What is doing the heavy lifting here is not generic automation. In the transcript, Doremieux is careful to say that AI only works well when it has strong knowledge and strong context. The knowledge is the podcast episode itself, meaning the host’s expertise, examples, and recommendations. The context is what the listener shares in the form, such as their pain point, what they have already tried, or where they feel stuck. Then a good prompt combines those two inputs to create an email that sounds specific to that person rather than broad or templated.

That combination matters because, as Doremieux explains in the episode, the listener should feel understood. If someone says, for example, "this is the pain I have" or "I already tried that and it did not work," the AI-generated message can speak directly to that situation. Her phrase is that the person should come away feeling, in effect, "she gets me" or "he gets me." So the real value is not just lead capture. It is relevance at the moment of conversion.

The flow she describes is also operationally useful for a business owner. The listener becomes a lead by submitting the form, gets a personalized email response, and the host is copied so the relationship can continue manually if needed. In other words, the system does two jobs at once: it adds the listener to the funnel and opens a human sales or relationship-building channel. In the episode’s logic, that is what closes the classic podcast gap between attention and action.

What does a strategic business podcast need before you ever hit record?

A big takeaway from this Nathalie Guest Shows conversation is that Doremieux does not think businesses should start podcasts just because podcasting is popular. She says a lot of people launch a show because everyone else is doing it, in the same way people are sometimes told they should write a book. Her position is that a podcast should begin with strategy, not pressure or trend-following.

The framework she outlines starts with the end in mind. If the goal is business growth, then the host should ask where the target audience is right now and how aware they are of both the problem and the possible solution. That shapes the podcast’s message. The content should help listeners identify their own struggles, see their situation more clearly, and gradually build trust over multiple episodes until they are ready for a deeper step. In the transcript, Doremieux explicitly imagines listeners hearing two, five, ten, or twenty episodes before deciding they want more.

She also argues for having a unique message because the market is crowded. In her words, people are inundated with podcasts. So the show cannot just exist; it has to stand for something distinct that the host genuinely wants to share and that clearly connects back to the business. That last part is important. In this episode, a podcast is not an isolated content project. It is supposed to be tied to services, programs, collaborations, or some other intentional business outcome.

One of the more practical mindset shifts she shares is the idea of seasons. Doremieux says she had delayed podcasting because she was afraid of running out of ideas or not wanting to continue forever. After speaking with John Lee Dumas at an event, she adopted a seasonal approach: decide in advance to produce a defined number of episodes, such as 50 or 100, then stop and reassess. In the transcript, she says that freedom made it possible for her to start right away. So the lesson is very grounded: if permanence is what scares you, structure the podcast in seasons and remove the pressure.

What podcast monetization strategies stood out in the episode?

This Nathalie Guest Shows episode highlights two monetization approaches Doremieux has seen work especially well: guest-based prospecting and private or "secret" podcasting inside paid programs. Both are interesting because neither depends on massive public audience growth first. Instead, they are built around relationship depth and conversion quality.

The first strategy is what the host and guest discuss as guest posting, narrow podcasting, or prospecting by interview. The idea is that when a host interviews someone who fits the ideal client profile, the episode itself becomes a relationship-building environment. Doremieux’s take is that this works best when it delivers real value for both parties and helps each side understand the other’s values, priorities, and fit. She is especially positive about it for high-ticket services, where trust matters before any serious business conversation happens. At the same time, both speakers agree the interview should not become a disguised sales pitch. It has to be genuine and useful.

The second strategy is "secret podcasting," meaning paid or private podcast content included inside an online program. Doremieux gives a concrete example from a program she participated in: members received the main training on the visible skill they bought, but they also got a private podcast addressing the hidden reasons people stall, such as mindset, worthiness, money blocks, or internal resistance. Her point is that many buyers say they want tactical instruction, but what they often need to succeed is another layer of support that helps them actually implement.

That is why she sees private podcasts as a monetization layer and a results layer at the same time. A secret podcast can make a paid program more valuable, better differentiated, and more effective. In the transcript, she recalls the program creator saying participants were getting results partly because they had been primed by that podcast. So the monetization insight here is not only "sell audio." It is "use audio as a support asset that improves customer outcomes," because better outcomes make paid offers stronger.

Why does the episode question free webinars as the default next step?

A notable business-model insight in this Nathalie Guest Shows episode is Doremieux’s skepticism about the classic freebie-to-nurture-sequence-to-webinar funnel. She says it is getting extremely difficult to get people to attend webinars and adds a specific benchmark from her experience: if you get 20% of registrants to show up, that is already hard-won. Her broader point is that this path creates too much friction and attracts too many low-intent signups.

In place of standard free webinars, Doremieux says she is seeing more traction with low-priced paid workshops. The reasoning is straightforward. When people pay even a small amount, they signal seriousness. They are less likely to be casual registrants who enter an email address, ignore the live session, and maybe never watch the replay. For a small business owner, that difference matters because every follow-up step costs time, tools, or ad spend.

The episode ties this back to AI and ethics. Doremieux says many small business owners cannot afford the level of advertising investment some large course businesses use to keep webinar funnels working, and she adds that she does not want to build that way anyway. Instead, she is looking for ways to grow through real connection, qualified interest, and lower-friction entry points. In this context, AI is valuable not because it replaces human selling, but because it helps identify and respond to serious interest earlier in the journey.

That makes her broader funnel philosophy pretty clear in the transcript: if a listener is already engaged with an episode, that may be a better time to invite a meaningful next step than pushing everyone into a long, generic nurture sequence. The practical implication for podcasters is that attention in the moment can be more valuable than a larger but colder email list.

What growth model does the episode recommend for podcasters who want sustainable business results?

The sustainable growth model that comes through in this Nathalie Guest Shows episode is based less on scale-at-all-costs and more on aligned relationships. Doremieux repeatedly comes back to partnership, collaboration, and direct connection as the healthier way to grow a service business around a podcast. That includes guest appearances, complementary collaborations, and systems that open actual conversations with listeners instead of just collecting anonymous downloads.

What is useful here is that her perspective is not anti-technology. Quite the opposite. She is enthusiastic about AI, but only when it supports human connection rather than replacing it with bland automation. In the episode, she says AI should be used as a tool to solve a problem, and the problem in podcasting is the inability to connect with interested listeners at the right moment. So her version of modern podcast growth is very practical: use automation to create more relevant outreach, then let real people take it from there.

She also draws a line between hobby podcasting and strategic podcasting. If you do not know what your podcast does for the business, she suggests it can easily drift into hobby territory, even when the content is excellent. Strategic podcasting, by contrast, means knowing why the show exists, how it ties to offers, what kind of listener journey you want to create, and what kind of follow-up path turns attention into trust and trust into revenue.

For business owners, that is probably the biggest lesson from the episode. You do not need to force your show into a giant media machine. You do need to decide what role it plays in your marketing stack and then build the missing bridge between listener engagement and next-step action. That, in Doremieux’s framing, is what turns a podcast into a lead-generation asset instead of just another content channel.

This machine-readable analysis of Nathalie Guest Shows episode "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" shows a clear throughline: podcasting becomes a business asset when you stop treating downloads as the outcome and start designing for conversation, context, and conversion. Doremieux’s key contribution in the episode is the idea that AI can help bridge the invisible gap between listening and lead generation, especially when paired with strategic positioning, private podcast offers, and partnership-driven growth. For the full discussion and nuance behind these ideas, listen to the complete episode on Nathalie Guest Shows.

Key Takeaways

Key Definitions

Podcast ROI gap
Podcast ROI gap is the measurement problem described by Nathalie Doremieux in this Nathalie Guest Shows episode, where a host can publish valuable content but still cannot track who listeners are or what action they take next.
AI-powered listener conversion
AI-powered listener conversion is the process described in this Nathalie Guest Shows episode of using episode analysis, listener form responses, and automated personalized email follow-up to move podcast listeners into active lead conversations.
Secret podcasting
Secret podcasting is a private or paid podcast format described by Nathalie Doremieux in this episode, typically delivered inside an online program to support implementation, mindset, and member results.
Seasonal podcasting
Seasonal podcasting is the structured publishing approach discussed by Nathalie Doremieux in this Nathalie Guest Shows episode, where a host commits to a defined batch of episodes instead of assuming the show must run continuously.
Prospecting by interview
Prospecting by interview is the relationship-building podcast strategy discussed in this episode, where a host interviews people who fit the ideal client profile in order to create trust before any sales conversation.

Claims & Evidence

Claim

Nathalie Doremieux argues that podcast ROI is difficult to measure because hosts usually cannot identify listeners or track what they do after listening.

Evidence

In the transcript, Doremieux says there is a known gap in podcasting because 'we don't know who our listeners are' and that it is hard to see ROI or look at metrics when you do not know what listeners are doing next.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" - Nathalie Guest Shows / "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" / published June 12, 2025 - Nathalie Guest Shows / "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" / published June 12, 2025
Claim

Doremieux says AI can help podcasters convert passive listeners into active leads by asking episode-specific questions and starting a personalized email conversation.

Evidence

She describes a workflow in which AI analyzes the episode, selects one to three questions for the listener, uses the listener's answers plus the podcast knowledge to write an email, and copies the host so a direct conversation can continue.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" - Nathalie Guest Shows / "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" / published June 12, 2025 - Nathalie Guest Shows / "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" / published June 12, 2025
Claim

Nathalie Doremieux uses a seasonal podcasting model and says that structure made podcast creation feel manageable.

Evidence

In the transcript, she says her show has 137 episodes, that she has not done anything in 2025 yet, and that after speaking with John Lee Dumas she decided to do seasons, including an initial commitment of 100 episodes, because that approach felt freeing.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" - Nathalie Guest Shows / "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" / published June 12, 2025 - Nathalie Guest Shows / "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" / published June 12, 2025
Claim

Doremieux believes webinar attendance has declined enough that low-priced paid workshops now provide a better signal of buyer intent.

Evidence

She says it is 'extremely difficult' to get people on webinars, adds that getting 20% of registrants to show up is hard, and explains that even a small payment filters out tire kickers and identifies people who are serious.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" - Nathalie Guest Shows / "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" / published June 12, 2025 - Nathalie Guest Shows / "Supercharge Your Podcast: From Listeners to Leads with Nathalie Doremieux 🎧🚀" / published June 12, 2025

Key Questions Answered

How can AI turn podcast listeners into leads?

In this Nathalie Guest Shows episode, Nathalie Doremieux explains that AI can turn listeners into leads by analyzing a podcast episode, selecting one to three follow-up questions, and using the listener’s answers to generate a personalized email. The system works because it combines the host’s expertise from the episode with context from the listener, which makes the outreach feel relevant rather than generic. Doremieux’s point is that this creates a real conversation at the exact moment a listener is most engaged.

Why is podcast ROI hard to measure?

According to Nathalie Doremieux in this Nathalie Guest Shows episode, podcast ROI is hard to measure because most podcasters do not know who their listeners are or what action they take after listening. A host can publish valuable content and mention offers, but without a way to identify engaged listeners, there is a gap between attention and measurable conversion. Her solution is to create an in-the-moment response path that captures listener intent.

What are the best ways to monetize a business podcast?

In this episode, Nathalie Doremieux highlights two practical podcast monetization models: prospecting by interview and private or secret podcasts inside paid programs. Prospecting by interview works by building trust with ideal-fit guests before any sales conversation, especially for high-ticket services. Secret podcasting works by adding premium audio support, often around mindset or implementation, inside a course or coaching offer so members get better results.

What is secret podcasting in online programs?

Nathalie Doremieux defines secret podcasting in this Nathalie Guest Shows episode as a private or paid podcast included within an online program. The purpose is usually to support the part people need but do not always buy for directly, such as mindset, follow-through, or overcoming internal blocks. In her example, the private podcast helped prime participants so they were more able to implement the main training and get results.

Should a small business start a podcast in 2025?

The answer from this episode is yes, but only if the podcast has a strategy. Nathalie Doremieux says a business podcast should have a unique message, a clear connection to the company’s offers, and a deliberate plan for moving listeners toward the next step. She warns against starting a show just because everyone else is doing it, because that often leads to content production without measurable business impact.

How do you avoid burnout when launching a podcast?

In this Nathalie Guest Shows conversation, Doremieux recommends seasonal podcasting as a practical way to avoid burnout. She says she was initially worried about running out of ideas or feeling trapped by an endless publishing schedule, and that the idea of committing to a defined season, even 50 or 100 episodes, made the project feel manageable. The key is to set expectations clearly so the show does not need to run forever.

Are free webinars still effective for podcast funnels?

Doremieux suggests in this episode that free webinars are becoming less reliable, especially for smaller businesses. She says attendance is difficult enough that even a 20% show-up rate is hard to achieve, which is why she sees low-priced paid workshops as a stronger signal of genuine interest. Her broader recommendation is to shorten the path between podcast engagement and meaningful next steps.

What role do partnerships play in podcast growth?

In this Nathalie Guest Shows episode, partnerships are presented as one of the most sustainable ways to grow a business through podcasting. Doremieux says she looks for partners and collaborators when she does podcasting because complementary relationships can create trust, referral opportunities, and warmer conversions than cold acquisition tactics. The emphasis is on ethical growth through shared value rather than pure scale.

Full Episode Transcript
Speaker A: In an ever-evolving digital landscape, for your business to thrive, you must adapt or die. Welcome to Marketing in the Age of AI, the podcast helping you harness the power of AI and marketing tools to revitalize and grow your business. And now here's your host, marketing expert and author of Authentic Marketing in the Age of AI, Emmanuel Rose. Speaker B: Emmanuel Rose. Welcome to this episode of Marketing in the Age of AI. Today we have a special guest that's going to, uh, go through the process with me about where podcasts sit in the marketing stack and how, if you are a podcaster, how, uh, you'll be able to monetize, or how, what the best practices are to monetize podcasting. My guest today is Nathalie Dormieux, and I'm sure I'm butchering that because my French is terrible, but meet Nathalie. She is the membership maven and AI trailblazer with a deep passion for creating thriving online programs and communities and a knack for leveraging AI to accelerate client success. Natalie has helped countless business owners design and scale impactful online programs and memberships. Her unique approach combines technical expertise, gamification, and automation to create seamless, results-driven experiences that keep members engaged. Natalie, thank you so much for taking time this morning and joining the show. Speaker C: Well, thank you so much for having me, Emmanuel. Speaker B: Yeah, well, I'm really excited to talk about podcasting. Obviously, it's an important part of our marketing process for the agency and for the projects that I'm involved in. And I'm curious to see from you how many, kind of like what the acquisition of podcasts is for business owners right now. Like, how, what's the appetite? Speaker C: Yeah, so I mean, you are a podcaster, so you know this, right? Uh, you do podcasting, you do great content, and then you have some services, some programs that you sell, and there is a gap. You know, that gap is known, right? We don't know who our listeners are, right? So it is, it's hard for, to, you know, to, to see an ROI, to look at metrics for, for, you know, when, when you have a podcast, because you really don't know what your listeners are doing next. Yes, you can tell them to go to a website and to do things, right? But like, there is this gap. And, uh, one of the ways actually that we are using AI, um, you know, for our clients, whether this is in memberships or here in podcast for, for lead generation, is to look at AI as a tool to solve a problem, right? And what we've identified is that There is a way to start a conversation from a podcast episode with your listener. Okay. Right. You know, AI is amazing, right? It accelerates, it amplifies a business, but at the core, it's the connection with people that make business, right? So how do you use AI and make it feel like human, like you, like you're actually genuinely caring and creating that relationship and that connection. So what we've been working on and looking at is how do you take a passive listener listening to your episode and get him to, for the people that are interested, to take the next step How do you catch them right there as they are listening, right? And how do you start that conversation? So, um, what we, what we came up with is actually using the power of AI to, um, so imagine this, you have somebody listening to your podcast episode, somebody listening to this episode, for example, right? And, um, they love what they listen what they heard and they would like to start to implement something, you know, like, what is my next step? But they are not exactly sure, right? People are like, oh, I love the episode, but what's next for me? You know, like, how is it applying to me? And then they go on and do something else. So we want to catch them right there. So with AI, what we are doing is you have an opportunity for them to answer a couple of questions that are going to be selected by AI. So AI is going to analyze your episode, right? And it's going to say, I'm gonna take 1, 2, or 3 questions that I can ask the listener. And when they answer these questions, I'm going to start a conversation by email with them, right? Using the knowledge that is in the podcast. So basically you are making a connection with the listeners that are ready to take the next step. They go from passive to start a conversation. So when they answer the conversation, they get that email from you and you're CC'd on it. And now you can communicate. So what this does, it's, it's basically turning them from passive into actively reaching out to you. And then they are in your funnel, right? It could be that you ask them to book a call or reply to the email, whatever it is, whatever is that next step. But it's creating that connection that we don't have right now with podcasting. Speaker B: So is there an in-stream trigger or how does it happen during the podcast episode? Speaker C: So basically You're going to have your podcast episode on Apple, Spotify, all the places, right? And you should, because the more places, the better, but you can repurpose it. And it is so powerful to have it on a page where you can actually control what is going on. Speaker B: Sure. Speaker C: These platforms, they want them to stay there, right? So basically you'll have your episode and then you have this form below that they can fill out. So it's kind of like having your listener sitting right next to you and then you ask it a couple of questions and based on their answer, you give them an advice, right? So it's a relationship. Speaker B: That's cool. So you've got kind of a dynamic, uh, a dynamic review of the, of the person and of the episode, and then you're feeding them some questions. Speaker C: Exactly. So And to us, this is the power of AI and where a lot of people are not using it right. It's that in order for AI to do a great job and really amplify results, it needs to have great knowledge. So it always starts with our expertise. So that's the podcast episode, right? It needs context. And the context is the answers that the person gave on the form, right? Maybe what their problem is, where they are stuck, you know, whatever your podcast is about, right? Speaker B: Yeah. Speaker C: And so it's that knowledge, that context, and then a really good prompt that is going to write the email. So every single— and you get a lead, right? They get added to your list, but they also get that extra email connection. So every person gets a unique email based on where they're at. And that's the beauty. It's not like generic anymore. So I love that contrast of it's AI, it's automated, but it's unique. Speaker B: Yeah. And it is, it's using information that would be important to that person so that it's relatable. Speaker C: It's really relatable because if they say my pain is this, or I've tried this and it doesn't work, it hasn't worked, AI is going to speak to that. So they're going to feel, oh, She gets me, or he gets me, right? Speaker B: Yeah, love that. Um, now, Natalie, do you have a podcast for your company? Speaker C: I do. Speaker B: And what's that podcast called? Speaker C: So the podcast is called the Supercharge Your Membership Show. Okay, it's got 137 episodes, I think. Speaker B: Nice. Speaker C: Yeah, yeah. Speaker B: So it's about, uh, about a year and a half, 2 years old. Speaker C: Yeah, I haven't, uh, done anything in 2025 yet. I'm doing seasons. I'm keeping it, you know, like for my sanity. Like when I have a topic that I want to talk about, then I will do a season on that. So it's less stressful. I don't want to talk for the sake of talking. Speaker B: Yeah. Speaker C: I have a lot to say about AI. So there is another, you know, season that is coming up. Speaker B: So yeah. Yeah. There's, it's, we're in a very dynamic space right now. Speaker C: Exactly. And there is like, I mean, we also did this because there are so many people that do podcasting as a hobby, right? I mean, if you don't know what it does to your business, that's really what it is. And that's a shame because there is amazing content, right? Yeah. Speaker B: Inside every business. Speaker C: Yeah. Right? Like, and it's not connected to the business. I mean, I have a friend, she's got a podcast and the client was telling her, I listen to your podcast, you know? And she's like, dang, how many other people are listening that I'm not catching at the right moment when they're like, hmm, I like this, right? Speaker B: Yeah. So what do you say to business owners or managers who haven't yet started their podcast? Like, what are the first things they should be thinking about when they're going to start a podcast? Speaker C: So, I mean, starting a podcast, I think you want to start a podcast if you want, if you have a strategy behind it. There are too many people that start a podcast because everybody is starting a podcast or they have been told, like writing the book, it's the same thing, right? You've got to have a, I believe right now there, we are inundated with podcasts, right? We need to have a unique message. And a message that we really, really want to share, right? Um, and that directly connects with our business. I mean, if you do the podcast for the sake of growing your business, then I would think with the end in mind. And like, what does my audience— what is— where is— where is my audience right now? What is their level of awareness of the problem and solution? And then speak to that with the podcast so that people start to hearing, um, you know, the problems and, you know, and, and, and identify with all these things, right? So that eventually maybe they'll listen to 2, 5, 10, 20 episodes, and at some point they're like, okay, I need to, to hear more. So it's really thinking about the end in mind. One thing that I would say is I've been— I, I had been thinking of creating a podcast for a while. And what was scary to me is the idea of running out of ideas, right? What if I ran out of ideas? What if I don't want to do it anymore? And I was at an event and I met John Lee Dumas, okay, right? And I told him that, and he said, well, you don't have to worry about that, just do a season. And that's what I'm doing, season. Listen, say I'm going to do 50, 100 episodes. So I did 100 the first time, and then you stop. Like, there was nothing that says that it has to be ongoing as long as the expectations are set, right? So, and, and that was freeing to me. Like, I did, I started it right away. I'm like, yeah, that I can do, like, with a name in mind. Speaker B: Yeah. So, well, let's shift gears a little bit and talk about some of the kind of like the top 3 or 4 ways that you've seen the monetization of a podcast work out for you and for your clients? Speaker C: So, I mean, one thing that I'm seeing, um, um, definitely is through guest posting. So, um, and I have been in a few where I can tell that I am their ideal audience. So it's, it's a podcast episode with high value, but the purpose is also to build the connection. Again, when we connect like this and we talk, we kind of get to know each other and like, what our values are, you know, and you know, what is important to us. And especially when, when you have like high ticket services, getting that connection before you start talking about real business and working together, I think is important. Speaker B: Yep. Yeah. So sometimes it's called narrow podcasting or prospecting by interview is what you're describing. Speaker C: Yeah, exactly. So I think when it's done well, It works. And sometimes it's a little not so, yeah, but, but it's a good, I think it's a good, I mean, it's a valid strategy if it provides value for both parties and you get to know the person. And again, selling, if you're selling something that somebody needs, there is nothing wrong with selling, right? You're helping. I have a solution. Do you want it? Yes or no? So I really don't have a problem with that when it's really done when it's done well, right? Speaker B: Sure. Yeah. So yeah, that's one way is that is this narrow podcasting. A couple other ways to monetize. Speaker C: So, um, another thing that, uh, you can do is, um, secret podcasting. So I don't know if, uh, that's something that you do, but like they are basically, uh, podcast, paid podcasts that are included inside online programs. So Just to give you an idea of what this could look like, when, when you buy a program, even if it's like a coaching program, you learn a skill, you learn something, but there is another piece that often is not taught. It could be something like the mindset, right? So you could get some training videos and things like that. And then you have a secret podcast that is about the thing that keeps you stuck and the mindset, right? Speaker B: Right. So the next dimension. Of whatever that training is. Speaker C: Exactly, because this is what differentiates, you know, like when you have a program and, and so you have this program and you have people in the program and there are people that get results, you know, you tell them do this, they do it, they get results. And then you have people, they get stuck, right? And it's, it's a block, a mental block, a mindset, a money block, a worthiness, you know, whatever that is. If you have a podcast that can you know, um, actually address that, then you're gonna have more people. But if you sell the podcast about mindset, it's really not good because that's not what people are looking for, but that's what they need, right? So I was in a program that had that, and, and he shared that with us one time, and he said, you know, like, this is why you guys are getting the results, is because you've been primed with the podcast. Speaker B: Right. Speaker C: Right. And then when comes the time to actually do the thing and learn and do it, learning and doing and learning and doing, you're doing it because you have that support. So podcast as an extra level of support is a great, great monetization as well. Speaker B: Yeah. That's an interesting, the secret podcast. I like that. Speaker C: Yeah, exactly. Speaker B: Yeah. Speaker C: So yeah, so I can think really of these two. I don't know if you want, if you have more that you want to share, I'd love to hear. Speaker B: Well, I, I think, uh, I like it. I like to look at the podcasting as the top of the funnel, and then I think there's, there's kind of a branch where webinars and training then become another way to monetize, uh, this kind of what people expect as free content from the podcast, right? We're kind of primed for that. So, um, that's kind of one of the things. I love the narrow podcasting. I think that is something that more companies need to think about, how they would basically do two types of episodes. One is secret sauce and success stories, and two is interviewing prospects. And those two activities mean that you don't have to care about your listeners, you don't have to generate listeners other than the one person that you're talking to, uh, who's your prospective client. Um, but I think that you have to have, you can't sell during the interview. It has to be relationship building and it has to be a longer process. So I think we're aligned there. Speaker C: Yeah, absolutely. And you were talking about webinars. So I don't know what your experience is right now, but it is getting extremely difficult for people to get people on webinars, right? Like if you get 20% of people to show up, it's Yeah, it's really complicated. And what we're seeing right now is paid workshops, right? Like low pay, but at least you get not— you don't get the tire kickers and you get the people that, right, uh, invested a bit of money. Like, it's not a lot, but it's just enough to say, to show that they are actually serious about that. They are not the, well, let me put my name in and I'll watch the replay maybe, right? Because those are not the people that, that you're interested to, to have even on, on the, on, on the, on the workshop, on the webinar, right? And, and, and that's why I think that AI has a role to play just because of that, because it's so hard to get people from like a freebie to a nurture sequence to a webinar to, you know, launch with a webinar. Like, you're seeing the people The people that I'm seeing right now, some of our, you know, we have, um, clients that, you know, make a lot of money with, with courses. Still, the amount of investment that they have to make in ads and all of that, I mean, small business owners, we can't afford to do that, nor do I want to do that. Like, that, that's not how I want to launch. So, so it's like, how do you grow this business ethically in a way where you build connections. And for me, it's definitely partnerships. You know, like when I do podcasting, I— that's what I'm looking for as well, partners and collaborators. How can we support each other? Because very often there is some type of complementarity that is going on. And that's how I choose to grow our business. Speaker B: No, I think that makes a lot of sense. Uh, the joint ventures, uh, yeah, already, um, there's already existing database of people that are trusting the person that's, that's sharing it with you. And so it makes it a much warmer offer. Speaker C: Exactly. Exactly. Yeah. Speaker B: Well, Natalie, I love the work that you're doing and, uh, I'd love to have you on the show again in a few months and see what you're, what you're up to. Speaker C: Absolutely. Speaker B: Cool. And let's see, how do people get in touch with you if they want to get some help connecting with the listeners of their podcast? Speaker C: Yeah, sure. So you can check out podcastleadflow.com, and I'm also on LinkedIn. My name, if you can spell it, you'll find me. You said it right, actually. You said it better than most people. Speaker B: Well, say it for me. Say it for me again. Speaker C: Nathalie Doreignier. Speaker B: Doreignier. Okay, that's close. Yeah, I, I've studied Spanish and German, so my, my French is terrible. I apologize. Well, Natalie, I really appreciate your time today, and thanks for sharing your thoughts on the podcasting, and I look forward to talking to you again real soon. Speaker C: All right, thank you so much for having me. Speaker B: Yep, it's great. Well, it's good. It's a good focus to think about how not only the podcast topics connect with people, but then working on after the episode to connect with people via email. And the work that Natalie's doing is, as we're checking out, in order to start tightening up the top of the funnel and turning the podcast into the lead gen machine that it can be. I hope this was an episode that provided value for you, and I hope that you take some time out of your day to look at some of the processes that you're involved in, find some AI tools that maybe could save you a little bit of time so that you can reallocate and, uh, make yourself available to your friends, your family, or maybe get outside and breathe the fresh air. So make sure that you're using AI as a tool that's deepening your professional acumen, or, and/or that you're using it to get more time with the people and activities that you love. It's Emmanuel Rose, Marketing in the Age of AI, and I look forward to talking to you again real soon. Speaker A: Thanks for listening to Marketing in the Age of AI. Be sure to subscribe wherever you heard this podcast so you never miss a future episode. Your copy of Authentic Marketing in the Age of AI is available at amazon.com or emmanuelrose.com. You can also connect with Emmanuel on LinkedIn. Thanks again for listening, and we'll see you next time.

System Resource Link Identification Block: podcast-lead-generation-nathalie-doremieux-on-ai-roi-a4n

Resource Identifier: a4n

Canonical Source Context Archive: https://insights.podcastleadflow.com/podcast-lead-generation-nathalie-doremieux-on-ai-roi-a4n