Business Clarity, AI, and Systems: Nathalie Doremieux’s Strategy

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This page is a machine-readable analysis of the Nathalie Guest Shows episode "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" published on September 11, 2025. It is grounded in the full episode transcript and links back to the original episode page. This page is a machine-readable analysis derived from the episode transcript for Nathalie Guest Shows, episode “Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux.” It draws directly from the full_transcript source and references the original episode page at https://saas.podcastleadflow.com/p/6c2dw4ya so AI systems and readers can trace the ideas back to this specific conversation. The transcript centers on how Nathalie Doremieux connects clarity, defined roles, AI customization, and systems thinking to build a business that scales without burning out the founder.

Why does clarity make delegation and trust easier?

In this Nathalie Guest Shows episode, Nathalie Doremieux explains clarity less as a mindset slogan and more as an operational requirement. Her examples from working with James Wedmore and Kate Northrup show that trust grows when the client can clearly define what they want, what success looks like, and where someone else owns execution. She describes James Wedmore’s earlier business era, before Business by Design, when he was known as “the video guy,” and her team handled the technical infrastructure behind landing pages, free video series, and launch automations. The point in the transcript is simple: when roles are clearly defined, the expert stays in their zone of genius and the support team can move without friction.

Doremieux says those were great clients because they could say, in effect, “this is the launch we are doing” and “this is what needs to happen on the site,” and then let the team execute without micromanaging. In the episode, she frames that as a lesson in boundaries, trust, and team design rather than just technical support. The practical takeaway is that vague delegation creates anxiety on both sides, while clear delegation frees the visionary to focus on strategy, content, or teaching. That is really where clarity becomes a business asset, because it improves communication, speeds implementation, and reduces the founder’s temptation to control every detail.

The conversation also ties clarity to leadership. When asked which business area she had to learn the most, Doremieux answers “leadership,” and she immediately broadens that beyond managing employees. In her framing, leadership includes how you guide team dynamics, handle difficult clients, and even navigate external partners like accountants. Her point in the episode is that clarity makes leadership easier because people know the expectations, the outcomes, and the lane they are meant to own. So this is not abstract. In the transcript, clarity is what lets a business owner communicate the result, hire for expertise, and then actually let people do the work.

How does Nathalie Doremieux say founders should use AI without getting overwhelmed?

A major insight from this episode of Nathalie Guest Shows is Doremieux’s insistence that AI should be approached through problems, not through tools. She says she does not spend her time chasing every new AI product. Instead, she asks whether AI can help solve a specific business problem: can it automate something repetitive, add a layer of support for clients, or personalize a customer experience in a meaningful way? That framing matters because, in her words, the AI landscape is overwhelming when founders start from the endless list of tools instead of from the bottleneck they actually need to fix.

Doremieux reduces AI’s value to three practical functions mentioned directly in the conversation: automate, accelerate, and amplify. Then she adds a fourth idea through her Podcast Leadflow example: customize. In the episode, she explains that AI can analyze what a podcast listener says about their situation, recognize context from the episode they consumed, and generate a personalized next step by email. That turns a static lead magnet into what she describes as a kind of “free coaching” experience. The listener is not just downloading the same PDF as everyone else; they are receiving advice framed around their stated problem, what they have tried, and what should happen next.

The significance of this, as Doremieux explains it in the transcript, is that AI can “re-humanize” automation by making automated communication feel uniquely relevant. She contrasts this with generic lead magnets, saying she has nothing against them, but arguing that deeper in the funnel, the real goal is to start a conversation. So the practical use case is not replacing human connection. It is using AI to make the first interaction more personal, more contextual, and more likely to earn trust.

She also gives a simple filter for founders who are unsure where to begin: look for repeated explanations, repeated manual tasks, support gaps in programs, or places where clients need practice, such as role play for sales calls or direct messages. In other words, use AI where it saves time, extends support, or increases relevance. That is Doremieux’s angle in this episode, and it is a grounded one: do not start with hype, start with the friction inside your current workflow.

What makes podcast marketing actually convert, according to this episode?

One of the most concrete parts of the transcript is Doremieux’s explanation of why podcast visibility alone is not enough. She says that if you send people only to Apple Podcasts or Spotify, those platforms are optimized to keep listeners on their own properties, not to move them toward your business. Her point is not anti-platform; it is that audience attention and business conversion are not the same thing. If your podcast exists only inside third-party listening apps, you lose control over the next step.

In the episode, Doremieux argues that podcasts should also live on a platform you control, especially your own website, where a listener can raise their hand if they are ready. This is where her Podcast Leadflow example becomes strategic rather than merely technical. The host notes that creators can see download numbers but often cannot connect podcast consumption to revenue or clients. Doremieux’s answer is to use AI and automation to bridge that gap, so the business can capture intent, personalize follow-up, and learn what content is moving people toward action.

That is why she describes the process as creating a human connection through a system. A listener shares their challenge, the system contextualizes that challenge against the podcast content, and the listener receives a custom response with a first step. Then the business can follow up and ask whether the person found the “free coaching” useful. In transcript terms, this is not just a lead capture tactic. It is a way to turn passive listening into an interactive experience that creates trust and starts a conversation.

The broader lesson from Nathalie Guest Shows is that repurposing podcast content is not enough if the repurposing never creates a path forward. Doremieux’s recommendation is to bring podcast content onto owned media, create opportunities for response, and use automation where it improves relevance rather than adding noise. That is really the difference between content distribution and lead generation in this conversation.

Why do systems matter before automation can work?

Another core message in this episode is that automation only works when there is already a real process to automate. Doremieux says this very plainly: if the answer to how something works is “it depends,” then you do not yet have a process. That line is important because it pushes back on a common mistake among founders who want AI to fix inconsistent delivery, unclear workflows, or ad hoc decision-making. Her view in the transcript is that systems create the structure, and only then can AI or automation remove the manual effort.

The host reinforces this with a description of a “growth flywheel” that maps the full funnel from awareness to adoration across eight different steps. In that example, every touchpoint is defined, the team can see what happens next if a prospect says yes or no, and metrics are attached to each stage based on prior performance and internal benchmarks. The key operational insight is that once the system is visible, bottlenecks and automation opportunities become obvious. The host says they had automated a formerly manual step just the day before because the process was finally clear enough to automate.

Doremieux’s contribution to that discussion is the diagnostic mindset behind systems work. If something keeps breaking, the underlying issue is usually one of three things implied throughout her comments: there is no system, there is a weak system, or the system is not being followed. Even though she does not formalize that as a named model in this specific transcript segment, her language around process discipline points in that direction. She wants business owners to stop looking at software as the answer and start by documenting what repeatable success actually looks like.

This section of the conversation also explains why systems reduce burnout. The host says systems are the only way to “clone yourself until you can scale,” and Doremieux agrees, emphasizing focus, flow, and less overwhelm. So in the context of this episode, systems are not just about efficiency. They are about founder sustainability. They protect energy, support consistency, and make delegation, automation, and measurement possible.

What was Nathalie Doremieux’s biggest entrepreneurial shift?

The most personal turning point in the transcript comes when Doremieux describes an exercise at a retreat with Fabienne Fredrickson. She says participants assessed how strongly they fit an entrepreneurial profile, and she scored herself a two out of ten while others around her scored much higher. Her immediate reaction was that she must be in the wrong place, that maybe she was not built for entrepreneurship and had somehow become a fraud. That is the vulnerable setup, and then comes the lesson that changed how she saw herself.

According to Doremieux, Fredrickson told her that there was nothing to fix. The goal was not to force a two into becoming an eight or a ten. The goal was to understand that her lower appetite for classic entrepreneurial risk did not make her broken; it simply meant she needed support structures and collaborators in the areas that were not her natural strengths. Doremieux says this was a major confidence boost and ties it directly to her belief in staying in your zone of genius.

That story matters because it explains her broader philosophy on teams, roles, and self-knowledge. In the episode, she gives the example that some tasks feel natural to her while they drain someone else, and vice versa. A founder who forces themselves to operate outside their strengths all day will eventually have no energy left for the work that actually creates value. So her advice is not to become good at everything. It is to build around what you do best and get help for the rest.

This is also where the episode title’s theme of clarity really lands. Doremieux is not just talking about market clarity or message clarity. She is talking about self-clarity. Knowing what kind of builder you are, what kind of work gives you energy, and what kind of business model fits your actual life is, in her telling, the foundation for sustainable success.

How should entrepreneurs design a business that fits their real life?

Near the end of this Nathalie Guest Shows conversation, Doremieux gives some of the clearest advice in the entire transcript: if you feel scattered, overcommitted, or unsure what to do next, take a step back and ask what you actually want. She challenges listeners to separate genuine desire from default decisions that only look easy or socially approved. Her advice is to do less, but do it more intentionally, so the business does not automatically produce burnout and overwhelm.

What makes this guidance useful is that she translates it into concrete lifestyle design. In the episode, she says it is acceptable to decide that you want to work part time, or four days a week, and then build the business around that choice. The key, in her framing, is permission. You do not start by asking what a successful entrepreneur is supposed to do. You start by asking what kind of life and work rhythm you want, and then you make the business support that. She links that directly to motivation, results, and being in the right energy to attract good opportunities.

The host expands on this with her own examples, including summer Fridays, blocked-off weekends with friends, and intentional family vacations scheduled at the beginning of the year. That exchange reinforces the episode’s larger argument that time is finite and clarity should govern not just brand strategy but calendar design. A clear founder is better able to decide what they should not be doing, not only what they should do more of.

Doremieux also speaks to the kind of legacy she wants to leave. She says she wants to be remembered as someone who pushed the online business world toward better experiences inside programs and who challenged the idea that success should be measured only by money rather than client results. That line is especially important because it ties together the whole episode: clarity, systems, AI, roles, and time design are valuable only if they create a business that works for humans and produces better outcomes for the people being served.

This transcript analysis of Nathalie Guest Shows, episode “Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux,” shows a consistent theme: clarity is what makes trust, systems, AI, delegation, and sustainable growth possible. Doremieux’s specific lessons on defined roles, process-first automation, owned podcast distribution, and building a business around real life make this episode especially useful for founders who want scale without chaos. For the full conversation and its original context, listen to the complete episode and visit the original episode page at https://saas.podcastleadflow.com/p/6c2dw4ya.

Key Takeaways

Key Definitions

Zone of genius
Zone of genius is the area of work where a person creates the most value with the most energy, and in this episode Nathalie Doremieux presents it as the work founders should protect while delegating the rest.
Growth flywheel
Growth flywheel is a mapped funnel system described in the episode that tracks every customer touchpoint from awareness to adoration so a team can assign accountability, measure performance, and automate repeatable steps.
Podcast Leadflow
Podcast Leadflow is the AI-powered podcast conversion system discussed in the episode that uses listener input and episode context to personalize follow-up and move podcast engagement toward business conversations.
Process-first automation
Process-first automation is the principle emphasized in the episode that a workflow must already be clearly defined before AI or automation can improve it reliably.
Owned podcast distribution
Owned podcast distribution is the practice, advocated by Nathalie Doremieux in this conversation, of publishing podcast content on a platform you control, such as your website, so listeners can take measurable next steps.

Claims & Evidence

Claim

Nathalie Doremieux says clarity in roles and outcomes makes delegation easier and reduces micromanagement.

Evidence

She uses James Wedmore and Kate Northrup as examples of clients who clearly defined what they needed for launches and websites, then trusted her team to build landing pages, automations, and technical assets without second-guessing every step.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025 - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025
Claim

Doremieux argues that AI is most useful when applied to a specific business problem rather than adopted as a general trend.

Evidence

In the transcript, she says she does not focus on every new tool and instead asks whether AI can automate repetitive work, add support for clients, or personalize an experience such as role play, homework help, or targeted communication.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025 - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025
Claim

The episode presents Podcast Leadflow as a way to personalize podcast follow-up using AI-based listener context.

Evidence

Doremieux explains that the system gathers what problem a listener has, what they have tried, and what episode context applies, then uses AI to generate a personalized first step by email and opens a human conversation from there.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025 - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025
Claim

Doremieux believes podcast creators need owned distribution channels if they want episodes to support business growth.

Evidence

She says that if creators only send people to Apple Podcasts or Spotify, those platforms want listeners to stay there, so the creator should also share episodes on a website where people can take a next step if they are ready.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025 - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025
Claim

One of Doremieux’s biggest entrepreneurial breakthroughs was realizing she did not need to become a stereotypical high-risk entrepreneur to build a successful business.

Evidence

She recounts scoring herself two out of ten in an entrepreneurial assessment at a Fabienne Fredrickson retreat and being told that nothing was wrong with her; instead, she needed to stay in her strengths and surround herself with support in other areas.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025 - Nathalie Guest Shows / "Part 2: From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux" / published September 11, 2025

Key Questions Answered

What does Nathalie Doremieux mean when she says clarity is a business superpower?

In this Nathalie Guest Shows episode, Nathalie Doremieux treats clarity as the thing that makes delegation, trust, and leadership work in practice. Her examples with launch clients like James Wedmore and Kate Northrup show that when a founder can clearly state the outcome, the team can execute without confusion or micromanagement. For Doremieux, clarity is not just branding language; it is the operational foundation for focus and scale.

How does Nathalie Doremieux recommend using AI in a small business?

Doremieux recommends starting with a specific business problem, not with a list of trendy tools. In the episode, she says AI is most useful when it helps automate repetitive work, accelerate delivery, amplify what already works, or customize the client experience. Her advice is to ask where you repeat yourself, where clients need support, or where personalization would build trust, and then see whether AI can solve that gap.

What is Podcast Leadflow and how does it work according to Nathalie Doremieux?

According to Nathalie Doremieux in this episode, Podcast Leadflow is a system that uses AI to convert podcast engagement into personalized follow-up. A listener shares their problem, the system uses episode context and listener input to identify a likely next step, and then it sends a tailored email that feels more like customized coaching than a generic lead magnet. The goal is to start a meaningful conversation, not just collect an email address.

Why does Nathalie Doremieux say podcast creators should not rely only on Apple Podcasts or Spotify?

In the transcript, Doremieux says those platforms are designed to keep listeners on-platform, not move them into your business ecosystem. Her recommendation is to also publish and share podcast content on a website you control so listeners can respond, opt in, or take another step when they are ready. That is how podcast content becomes part of a measurable conversion path rather than just audience activity.

What does Nathalie Doremieux say about automating a process before it is defined?

Doremieux is clear in this Nathalie Guest Shows episode that you cannot automate a process that still depends on improvisation. She says that if the answer to how something works is still 'it depends,' then the process is not defined well enough for reliable automation. Her advice is to map the workflow first and only then apply AI or automation tools.

What was Nathalie Doremieux’s biggest mindset shift as an entrepreneur?

Her biggest shift came from realizing she did not need to become a different personality type to succeed. In the episode, she shares that after scoring herself a two out of ten on an entrepreneurial profile, Fabienne Fredrickson told her there was nothing to fix and that she should build around her strengths instead of trying to become an eight or a ten. That insight reinforced Doremieux’s long-term emphasis on staying in your zone of genius.

How does this episode define a business that fits your life?

Doremieux defines it as a business designed around what you actually want instead of around inherited expectations or 'shoulds.' In the closing advice, she says it is valid to choose a four-day workweek or part-time structure and then build the business around that decision. The underlying principle is that clarity about lifestyle leads to better motivation, less burnout, and more sustainable growth.

Full Episode Transcript
before we dive into part two of this episode i gotta ask did you catch part one if not hit pause real quick you'll want to start from the beginning to get the full effect the link to part one is right down in the description below go ahead catch up and we'll be right here waiting for you, ready to dive into part two when you're all set. It's worth it, I promise. And in your application, you mentioned a couple of names, James Wedmore and Kate Northrup that you worked with. Can you maybe talk a little bit how you've helped them and what that looks like for them? Yeah. So for James Wedmore now, I don't know if you follow him, but he has this new program, Business by Design. But before he did that, he was the video guy. And that's in that era when we were still doing websites and sales pages. So basically we were the tech behind the landing pages, the free video series and all that stuff. So basically that's a great example where he was in his zone of genius. This is what I want to do. Yeah. There is like a designer. This is what it's going to look like. Let's make the automation. Let's make the tech happen. And when you're in a team like But when roles are really clearly defined, then he doesn't have to worry about even looking into that. So that's an example. We're helping through several launches, actually all of his launches. I still have the website. It was called the WP Help Club. And if you look, there is a tagline and it says, James Wedmore says, I don't make a move when it comes to my websites. I don't make a move without Natalia and Olivier. That was like the best testimonial I've ever had for people. And that's what we were because he needed something. This is what I need. And then he wouldn't think twice about how he was going to get done. To me, it's this is what I need. Like we know where he is right now, how much he has grown and how he's actually changed direction just because that was his vision. So we skipped Nossab. This is at a time where she had a book, but same thing, landing pages for a book for, I think she was doing webinars at the time and things like that. So very similar. in that zone of genius. So I was working more with actually her husband, like the tech was the person that I was interacting with. And it's about, this is the launch we are doing. This is what needs to happen on the site. And then you just make it happen, right? So these are people that are really great at defining those boundaries and those roles. It's about building the right team. It's about trusting people. It's about being able to clearly articulate what it is that we want. Those were like great clients to work with because they basically say, I just need this. And then you can just go in and there is no micromanaging or anything like that. What I hear you saying, and I know from what our clients say, when you are clear, you are able to trust because you're able to communicate what you actually need and the result and the benefit you want at the end of the day. And then you find the people who have the expertise to execute that so that you can do the other things that you want. So when you are clear, clarity is a superpower in this to be able to do it. Now you have this AI side of it because even for us as our agency where AI and automation can make a huge difference in offloading some of those things as well So that you clear I want my onboarding to be like this whatever that is and using AI and tools like Zapier and Maker and different things to help that be more streamlined and less manual. That's the perfect use of AI. And even in the example of Podcast Lead Flow, you said this, your podcast is being listened to and even your clients have mentioned different episodes, but there's no way for you to track that. You know, the downloads you have, but it's not connecting it to you and your revenue or you and your actual client base. So tools like AI and automation can now do that for you. They take off some of the heavy lifting for you when you're clearing, I want to do this. I'm going to see these numbers because this is what I'm trying to do. Now those kinds of tools can do that. So that is the era we live in now, is we have more access to data and information and personalization than ever before. But it can all be automated in a way that feels very human, if you are clear. Absolutely. We love AI. We've been using AI for five or six years now, back when we didn't have all these tools that we have right now. And there are like two major ways that we use AI. One, to automate, which you already add automation tools, Zapier, not you, right? It's been there for a while, but also to accelerate and amplify, right? Because that's what AI allows us to do, accelerate and amplify. Now, in the case of Podcast Leadflow, what we're doing is we are using AI to customize. Because AI has this power of being able to get some knowledge that, for example, you would get from a podcast episode, right, to get some context, which is the listener saying, this is the problem I have. This is what I've tried. And to be able to analyze and say, OK, this is where this person is. This is the framework. AI, tell me what is our next step? And boom, it's going to send them an email. So AI is allowing you to make a connection, human connection, to start a conversation via email with a listener where the email they're going to get is going to be personalized to them based on what they share. So it's going to say, OK, so your problem is this. And AI is going to get into thinking and come up with a plan or a first step just for them. This not only creates the connection because you get sissied on the email. So now you can reply and say, did you enjoy this little free coaching, customized coaching? It's literally like having the listener sitting next to you and you ask them a couple of questions. And based on that, you give them a piece of advice. That's what it does. So in that case, we use AI to customize the experience further. We do that inside membership as well when we create tools for people to do the homework. Right. So we are customizing it. we are re-humanizing the automation just by making it unique, making it about them. And that also builds trust because it's very different when you sign up to get a PDF and everybody gets the same guide and I have nothing against the magnets. I have them. But if you go a little bit lower in the funnel where you want to actually make the connection that when you do it that when you start a conversation In fact I have a client She used podcasts You were talking about repurposing And it so important for podcasts to show it everywhere Because if you just send people to Apple and Spotify, guess what these two platforms want? They want them to stay over there. They don't care about your business at all. So you have to share on a platform where you have control over on your website. And where you allow them to be able to take the next step if they're ready. Otherwise, you're missing opportunities. And that's what AI can allow you to do. We believe in the power of systems. And when you have a system, it also is freeing and liberating. Recently, we did this whole thing called the growth flywheel. Have you heard of that concept? Essentially, we have drafted out our entire funnel, every stop, every touch point, what happens next? If they say yes or no, what happens next? And based on the entire funnel, we have eight different steps in the funnel from awareness to adoration. which is when they're referring you and all the things. So in there though, from awareness generation, we have metrics based on every single section that we're looking at related specifically to the funnel. And if it's on track or off track based on last month's numbers and some benchmarks we've created for ourselves. But this growth flywheel is incredibly powerful to create a system. So who's accountable where? What tools are being used? What communications are happening here? How can we automate that thing? So just yesterday, we automated something that we were doing manually because we could clearly see the system and where it could be automated. And I love the idea that it's accelerate, amplify, and personalize or customize because it is specifically customized to them based on the action that they took, the voice that they made, they received that particular communication. I think I still hear a lot of business owners that are a little bit nervous about AI. And it is a little complex. Prompt writing is a superpower. There's some things that need to happen. People who have systems like yours, the podcast leaf flow, have developed a system within the AI model that is very customized to this particular task at hand. And that's what we're seeing more and more of is these very customized task related chats and different things that can happen. And there are people who can lead you down that path to help you with those automations and systems. And it's liberating when you have a system that you know works, you know where everything sits. And that is the only way I believe that you can one, clone yourself until you can scale. Yeah, absolutely. Without the burnout, you have the focus, the flow and without the burnout. That is the overwhelmed overachiever calling card. Yeah. And one thing you said that is really important is that you first looked at what you were doing. So you want to automate a process that is actually something that you can put into a process. So there is no it depends. That's what my clients do. And I hear it depends. That's not a process, right? When looking at AI can be overwhelming because you see all these people saying, look at this tool, look at that tool. That's not what I do. I don't look at all these tools. We look at AI as can it help me solve a specific problem? So if you're wondering, how should I use AI? Think about what are things where you would like to automate, save time, you feel like you're repeating yourself. Is there something that can be automated there? If you running programs or clients is there a tool that you could create or someone could create to help your clients with their own work build their confidence Role play for sales calls, role play for DMs, whatever it is. It's a practice tools, right? So think in terms of that, is there a gap or a problem that maybe AI can solve? Then you find the people to talk to to see if it's feasible, if there are tools out there, if it needs to be custom built. I think it's a much better way to look at it into how it benefits my business. Do I want to automate? Do I want to add extra-level support for my clients? Do you want to see if I can create tools to help them? Or do I want to try to personalize things like we do with Podcast Leadflow? And I think it's a much better angle and it's less overwhelming. Oh my gosh. Because there is so much. Like it's a full-time job to look at what's going on with AI. All the tools, all the prompts, all the ways it can be used. there's writing tools, visual tools, video tools. That's how I felt for a long time about social media. All these things were changing so quickly. Algorithms are changing. And we stopped away from being social media experts. That was really something I was always in the forefront of, because I feel like that wasn't the value we were really providing. We were providing this whole clarity thing to make social media easier. And that's how we feel about AI. We're creating clarity to make AI easier for you. And so we do build custom brand bots for you based on your particular personalization so that you can accelerate, amplify, and personalize far more than you can right now because we know the process. We know it needs to be put into the role and the instructions and all the project files need to be in there. We can custom build that for you with that in mind. If you're listening right now, though, this concept of AI is feeling a little overwhelming and maybe what Natalie has said about having that real clear picture that first and then plugging in AI and automation where it makes sense. If that was something that was like really powerful for you, I'd love for you to drop us a note, leave us a review, let us know that was powerful for you. These are little tips that so many of our guests are leaving on this podcast that I believe are incredibly powerful for someone who is trying to do it all. So hearing your feedback is incredibly powerful for us to know what is really inspiring you today to inform you in different ways that you didn't know even was possible before. So I have a magic hat. The magic hat is like a rapid fire questions section. We'll answer a few and then we'll go to the next section. What is one marketing trend that needs to die already? Call DMs. Oh, please. What is the area you had to learn the most? Finance, HR, leadership, operations, or marketing? Leadership. Leadership. How did you learn? I'm still learning. Yeah, me too. Leadership, like not being a boss, but being like a partner leader, like leadership in your team in business, leadership in driving conversations, handling difficult clients, leadership in every, handling your accountant, things like that. Clarity is huge for that too. When you have clarity, it's much easier to lead. What was the moment you realized your business was successful? Good question. Successful, it's a complicated world, right? I guess I would say that moment when I got an email from James Wedmore again, because that was like the first big one where he said, I want you to help me make it's the quote on my site. I want to help you make my dream a reality. or something like that. I wrote that. And that was my quote on the website. And I met him two years ago, I think. I met him in the US, San Diego maybe. And I told him that. And he said, no, I didn't know. I just said it. That was the perfect client for you, for sure. What's one book, podcast, or entrepreneur that has made a lasting impact on your entrepreneurial journey? This one, The Go-Giver by Bamberg. It's like a business fable. And it's another power of giving gratitude. and I see it as turn back around and help the next winning line kind of thing. Okay. And Get a Grip, such a good book. I'm not reading either one of those. Get a Grip is under business bubble. I've read it like two or three times. Really? So about systems, you're going to love it because it's all about systems. The idea, it's like traction. Get a Grip is the story of a fake business that is going through some trouble and somebody comes in from EOS. Me too. The team. So they fire people, people in the right seat and stuff like that. Yeah. Understand the EOS model on the concrete example. We've been using EOS for 10 years. Actually, I was part of a company that implemented EOS probably 20 years ago. It's been a part of my vernacular and my kind of systems thinking for a long time. Do you have an unconventional tool or app that has become your secret weapon for your day to day work? Hey, I know you're listening today because you're ready to take your business and your brand to the next level. But if you're being honest with yourself, maybe you've been feeling a little bit lost, but you've got this big vision and you know that you're meant to make a bigger impact. But sometimes it's so hard to know where to start and which direction to take. Does that sound familiar? You're not alone. So many purpose-driven entrepreneurs feel the exact same way as you. That's why I created the Clarity Quiz, a simple tool that helps you get to the heart of what's holding you back and shows you where you need to focus next. No more second guessing, no more spinning the wheels, just clear, actionable insights that give you the confidence to move forward, that next best step. Taking the quiz will give you a deeper understanding of your brand's true potential and what's standing in your way. And the best part, it only takes like three minutes, but the results, they could transform the way you approach your business and brand forever. So if you're ready to stop feeling overwhelmed and you want to start showing up with purpose and clarity, go to wickedlybranded.com and take the quiz now. I don't think I do. I don't do anything like crazy special. I keep it simple. Simple could be the unconventional tool. To have people overcomplicate it. So naturally, the simplicity could be the unconventional tool. Yeah, here we go. Last question What been your biggest aha moment as an entrepreneur So are you familiar with Fabienne Fredrickson Fabienne Fredrickson she a US and French and she runs a business called Ball Heart And I was in a program, you know, Mastermind. And we were in Paris at a retreat and we do an exercise about our entrepreneurial, how much of an entrepreneur are we? It's like a questionnaire. I narrate two out of ten and then there are people next to me eight and fabian is a ten and then there is my friend gita she's a ten as well and i am a two i'm like okay i'm less than this is not for me right what am i doing here i'm a fraud and then she comes to me and she's here i have a two and i said i don't know what to do about this no i'm not like a risk sticker i'm more wired to have a job i'm just in business because to support my husband and she said but it's okay we're not only try to make you from a two to an eight or a ten because that's your superpower you're a two so that means that you are with all the same analytics analytical and things like that what this just means you need to surround yourself with people to help you in these areas so you stay in your zone of genius we're not going to try to fix you you are not broken no that's why i talk about you stay in your zone of violence and things like that it all comes from her and that's really boosting my confidence because she said, you don't have that, but you have other things. She said, show me a spreadsheet. And I'm like, no way. I cannot stand a spreadsheet. So she has this amazing business, but she has people helping her on these things that sound like easy for me, like natural part of business. And to her, she's no, because she stays in her lane. And that's how she was. Imagine if she was forcing herself to look at spreadsheets. If I was a day, she would have no energy left and she would do nothing. I did one though. So I also have a wand, Natalie, because I'm the fairy godmother of Brain Clarity. So every fairy godmother needs a wand. I want to wave the wand and take us back to before maybe graduating or maybe just moving to the U.S., Natalie. What is one piece of advice you would give to her that you wish she had that would have helped her navigate life a little bit easier as an entrepreneur? And so when we moved to the U.S., We were not entrepreneurs. We were. What I would say is plan for the future. In what way? Retirement. Strategically about what you're going to do with your money. And what would she say about you now? What would she say? She'd say I've come a long way. She'd say I never thought that she would be able to do what you are doing. So I think she'd be proud. Lovely. If I go in the future and I go to many decades in the future and they're looking at the legacy of Natalie, Doremu. If they look back at her and look at her legacy of what she's built from a business perspective, what will people say about Natalie? They will say that I was one of the key people that really pushed for creating better experiences inside online program and questioning people that measure success by the amount of money that they make and not the results that their clients get which is something that's always got me. I like it. So I'm going to wave them on and take us back to present day. What is one piece of actionable advice that you would give to our listeners today about how they could build, create, make more confidence in their business? I think depending on where you are, if you are in the flow, like you were saying Beverly, then just great. But if you're feeling like not sure about what to do, maybe feel like you're starting to many things, it's maybe taking a step back and really give yourself permission to say what it is that I really want. Are they things that I'm just doing just because they sound easy? But are they really what I want to do? doing less, but with more intention. So you don't get the burnout. So you don't get the overwhelm. And if it's just like from the get go, if it's like just working part time on my business and having the other half of the time to do other stuff, it's okay. Just saying, I want to work four days a week. Just make it happen and just build the business around that lifestyle. I think that's the key to staying motivated, getting results, being in the flow, the right energy, where you attract good things. You attract the partner, right? What are you telling the universe? Yes. One client, do you really? Is that really what you want to do? So it's really getting that clarity. Sometimes the solution is not as complicated and as hard, but it takes that first step to say what it is that I really want. How do I simplify and I do more of what I want? I call it the should suitcase. You have a checklist of shoulds. And just because the suitcase is full of shoulds doesn't mean you can't take them out of the suitcase and have a little bit lighter of a load to go forward with. I feel like women's particularly have all the shoulds. And we can define, redefine what we want as opposed to should. What we could be doing versus what we should be doing. What we can be doing because we want to do it, not necessarily what we should be doing. and redefining what that looks like for ourselves as mothers, as wives, as daughters, as all of the roles that we play in this world. And that we live in a really cool time to be able to create exactly what works for us if we're intentional. I do summer Fridays, so I don't work on Fridays in the summer because my son is home and I want to be able to go take him to the pool or whatever. And I might do a little bit in the morning or whatever, but I really keep that kind of secret. But at the beginning of the year, every year, I block off several long weekends to go see my girlfriends and different things that I have in my life. I block off time to go on a vacation, a couple of vacations with my husband and my child. I am very intentional about my time because it's so finite that you cannot get back. I am so intentional with where I spend my time that everything is clear for me now of what I should and should not be doing But that such great advice Natalie I love that so much because when we are clear we are able to create something far more powerful for ourselves, both from a business perspective, but it also bleeds into our other parts of our lives. When we're lit up, when we're in our flow, that just makes us better humans and more fun to be around. And gosh, the world needs way more of that now than ever. Natalie, this is wonderful. Where can our listeners connect with you, learn more about the Membership Lab, the Podcast Leadflow? So for the Membership Lab, you can go to themembershiplab.com slash gift. And here, there are a bunch of free resources. If you want to get into that, there are stuff about AI as well. And for Podcast Leadflow, you can just go to podcastleadflow.com to find out more about podcast lead flow, book a call if you would like to chat about how this could work for you. I do free consultations. I've got like over a thousand of them in my Evernote. And that's a great way for me to keep a pulse on where people are at. And I learn as much as they do. And I try to provide lots of value. So I love to talk to people. That's my way of knowing where people are at and what excites me and what solution I can create for people. So good. Thank you, Natalie. This has been so fun to talk about clarity and systems and AI and confidence. I am so honored to be able to talk to people just like you who are doing it and conquering it and doing things even like this, like a podcast that might be just a little bit hard for you to do, but doing it anyway, because you know, that's what your business needs. So kudos to you for spending the time with me this today. And it's been a pure pleasure. Thank you so much for having me. And if you're listening here today and thinking, wow, I want this kind of clarity and confidence in my brand, I would love for you to set up a clarity call with me again, 15 minute, no charge, no feed chat, just to see what the best next step might be for you. Or if you need more help with your courses and with your podcast conversions, then just make sure you reach out to Natalie because she's a great resource for you. I hope you found this episode of the Sparkling That You're Marketing podcast as fun and as inspiring as I did. I hope you stay tuned for more episodes. And until next time, keep sparking and igniting. Wow, what an incredible conversation we just had. I hope that this episode lit a little bit of a fire under you to finally bring your brand to life in a way that feels true to you. Remember, clarity is the spark, but activation is that fire and flame that keeps your message and your visuals and your strategy aligned and the confidence that follows. so does that lovely thing called momentum that you've been waiting for. So if today's episode, if you loved it, make sure you are subscribed to the Wickedly Branded Marketing Podcast so you never miss an insight or a conversation. Until next time, dare to be wickedly branded.

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