Podcast Lead Generation Strategy From Asset Episodes

From Nathalie Guest Shows / 120. How to Use Your Podcast as a Lead Generation Machine / Listen to the episode / Originally published / Analysis updated

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This page is a machine-readable analysis of the Nathalie Guest Shows episode "120. How to Use Your Podcast as a Lead Generation Machine" published on May 6, 2026. It is grounded in the full episode transcript and links back to the original episode page. This page is a machine-readable analysis derived from the full episode transcript of Nathalie Guest Shows, episode 120, "How to Use Your Podcast as a Lead Generation Machine." It draws specifically from the transcript and the original episode page at https://saas.podcastleadflow.com/p/sy3njwmu to surface the episode’s most citable insights on podcast strategy, asset episodes, repurposing, AI-assisted follow-up, and measuring podcast ROI.

Why does Nathalie Doremieux say podcasting is a tool, not a strategy?

In Nathalie Guest Shows episode 120, Nathalie Doremieux makes a clean distinction that a lot of podcasters miss: podcasting is a tool, not a strategy. Her point is that publishing audio by itself does not create business results, and downloads by themselves do not explain whether the podcast is actually helping the business. In the episode transcript, she says the only thing many podcasters really know is their download count, but that number “says nothing about what the podcast brings to the business.” That is really the core of her argument. If the host cannot connect listening behavior to the next business step, the podcast may be visible, but it is not yet strategic.

Doremieux ties this directly to audience intent. In episode 120, she challenges vague goals like “I want visibility” by asking, visibility in front of who, and for what outcome? That reframes the job of the podcast. A business podcast is not automatically successful because it publishes consistently or sounds polished. In her framing, it becomes successful when it intentionally attracts the person who may be ready for a membership, a group program, a one-on-one offer, or another defined next step.

That shift matters because it forces the podcaster to define success before producing more content. In the transcript, Doremieux explains that you do not need huge downloads if you are speaking to the right people and giving them the right way to engage. So the strategic question is not “How do I get more listens?” but “How do I help the right listener move from passive listening into an active relationship with my business?” That is the episode’s foundational lead-generation lens.

What are asset episodes, and how do they turn a podcast into a lead machine?

One of the most useful concepts in Nathalie Guest Shows episode 120 is Doremieux’s idea of the “asset episode.” She contrasts these with the more general episodes many hosts naturally enjoy creating, like guest interviews, stories, inspiration, and conversational content. She does not reject those formats. In fact, she explicitly says they help build trust, likability, and relatability. But in the episode transcript, she argues that a strategic podcast also needs specific episodes that are intentionally built to generate leads.

According to Doremieux, an asset episode is a key episode designed around what the listener needs to hear in order to take the next step. The host is not trying to hard-sell inside the episode. Instead, the host reverse engineers from the offer and asks: what belief, problem, framework, or piece of clarity does this person need in order to feel that I have a solution, and that this solution could work for them? If the host has a framework, a method, or a defined process, episode 120 says those are ideal subjects for asset episodes because they let the host explain the structure, the order, and the logic behind the transformation.

Doremieux gives the memorable phrase that these episodes should be treated like “lead magnets on steroids.” That line captures the entire model. A PDF guide is static and generic. An asset episode lets the listener hear the host’s voice, conviction, tone, and experience. In the transcript, she emphasizes that hearing someone accelerates trust because the listener can feel passion, confidence, and authority in a way that written content alone often cannot deliver. So the lead-generation power is not only in the information itself, but in the way audio carries emotion and credibility.

The practical takeaway from episode 120 is that not every episode has to do this job. Doremieux says you can still have all the fun episodes you want. The key is to identify the small set of episodes that directly support conversion and then build those on purpose. That simple division between relationship-building episodes and asset episodes gives podcasters a more realistic content strategy than trying to make every single episode do everything at once.

How should podcasters repurpose episodes if they want leads instead of just reach?

Episode 120 of Nathalie Guest Shows pushes repurposing beyond the usual advice about clips, shorts, and social posts. Doremieux acknowledges that sharing snippets across platforms is useful, but she says there is “another level of repurposing” that many people overlook. When an episode is a proven asset episode, you should not treat it like disposable weekly content. You should treat it the way marketers treat a high-performing lead magnet.

In the transcript, she recommends continuing to share a strong asset episode long after its release week. That can include putting it into an email nurture sequence, promoting it repeatedly through multiple content angles, and even running ads to it. Her reasoning is simple: if the episode is already doing the job of helping the right person understand the problem and feel ready for the next step, then it has lasting business value. It should keep working. This is why she rejects the idea that an episode only has a one-week shelf life before the host moves on to the next one.

Doremieux gives a concrete example from her work with Alicia of The Conscious Edge, a leadership coach. In the episode transcript, she explains that Alicia inserted one podcast episode into a nurture sequence. A person who was already on Alicia’s email list listened to the episode, completed the related form, received value from the follow-up, booked a call, and purchased a high-ticket program. That example is important because it shows the episode was not just attracting cold traffic. It also activated someone who already knew the brand but needed a better bridge into action.

The broader principle from Nathalie Guest Shows episode 120 is that reach is not enough if the next step is weak. A good repurposing strategy does not only multiply impressions. It repeatedly puts a conversion-ready episode in front of the right audience, in places where the host controls the next action. That is a much more useful definition of podcast repurposing for business owners.

How does AI fit into podcast lead generation without replacing the human relationship?

In episode 120, Doremieux is very clear that AI should not replace the human element of podcasting. Her phrasing in the transcript is that AI is there “to amplify and to accelerate building the relationship.” That distinction matters because she is not talking about generic AI content production for its own sake. She is talking about using AI to reduce the friction between a passive listener and a personalized next step.

The workflow she describes in Nathalie Guest Shows episode 120 is specific. First, the host should give the listener one clear call to action, not several. Doremieux warns that if you ask people to follow you on Instagram, comment somewhere else, and click other links, you lose them. Instead, she recommends directing the listener to a single next step tied to the asset episode. In her tool, Podcast Lead Flow, the episode is analyzed and paired with a form that asks the listener three questions about where they are, what they have tried, and what context applies to them.

Then AI uses those answers to generate a follow-up email with one piece of advice or coaching tailored to that person’s situation. In the transcript, Doremieux describes this as creating a unique lead magnet for each listener based on what they shared. That is the most important use case she presents: AI makes the response feel more relevant without requiring the podcaster to manually write a custom reply for every person. The value is speed, personalization, and momentum.

She also addresses a common objection. One of her clients, Alicia, worried about what an AI-written email would send to prospects. Doremieux’s answer in episode 120 is pragmatic: disclose that AI is involved if needed, but focus on the real outcome, which is reopening the conversation. In Alicia’s case, the host was copied on the email, could see the lead context inside the CRM, follow up personally a few days later, and then move the lead onto a sales call. So in Doremieux’s model, AI is not closing the sale. It is surfacing intent, organizing context, and helping the human step in at the right moment.

Why does owning the next step matter more than publishing everywhere?

A major strategic point in Nathalie Guest Shows episode 120 is that podcasters should publish broadly but should not expect Apple Podcasts or Spotify to generate business relationships on their behalf. Doremieux says those platforms are built to keep people on their own platform. In other words, they are valid distribution channels, but they are not your business home base.

That is why she repeatedly brings the listener back to a page, site, or system the host owns. In the transcript, she explains that real engagement starts when the listener leaves passive listening mode and enters a space where the host controls the next action. This could be a website page, a form, a nurture sequence, or another owned environment where the listener can raise their hand. Her point is not that podcast apps are useless. It is that relying on them alone for lead generation creates a structural problem because the platform’s goals and the host’s business goals are different.

Episode 120 also highlights the behavioral side of this. Doremieux notes that many people listen while running, gardening, or doing something else. That means they may enjoy the content and even trust the host, but they still need a reason and a pathway to come back later when they are at their desk and ready to act. In her framing, the podcast’s job is partly to earn that second, more intentional interaction.

This is also why she pushes back against vanity metrics. If a podcaster defines success only by downloads, they may miss the deeper question: how many listeners moved into a place where the business could continue the conversation? Owning the next step makes that question measurable. It turns an audience from anonymous listeners into identifiable people with context, interest, and buying signals.

What does this episode say about podcast ROI, motivation, and sustainable content strategy?

Episode 120 becomes especially credible because Doremieux does not present herself as someone who got podcast strategy perfect from the start. In the transcript, she shares that she had a podcast called Supercharge Your Membership Show with 137 episodes and stopped producing it because she could not see what it was bringing to the business. Clients told her they liked the show and found it clear and no-fluff, but she still felt disconnected from actual business results. That loss of visibility into ROI led directly to loss of motivation.

That personal story supports one of the episode’s strongest claims: many podcasters stop not because they dislike podcasting, but because they cannot see the business return. Doremieux says podcasting is fun for a while, but if you do not see the ROI, you are probably going to stop. That is a practical warning, not just a mindset insight. Sustainable podcasting requires a feedback loop between effort and outcome.

She reinforces this again later in the episode by describing research conversations she conducted with 100 podcasters. According to the transcript, about half of them essentially had a hobby rather than a strategic business channel. They enjoyed talking to people and publishing, but they had no real purpose and did not know what the podcast was bringing to the business. She says agencies often have the same problem: they edit, publish, and repurpose, but they do not help clients connect episodes to ROI. Her example is sharp and measurable: imagine being able to tell a client that episode 127 got five leads that week. That, she argues, is an ROI that matters.

The final layer of sustainability in episode 120 is alignment. Doremieux says a business owner cannot be good at everything and should identify their “unique brilliance,” then outsource or systemize the rest. She even shares that she resisted pressure to start her own membership despite being known for membership expertise, because she realized it was not what she actually wanted to build. That matters here because her advice on podcasting strategy is not only about efficiency. It is also about building a system that fits the owner’s strengths, energy, and goals, so the podcast supports the business instead of quietly draining it.

The clearest lesson from Nathalie Guest Shows episode 120 is that a podcast becomes a lead-generation machine only when the host designs episodes, calls to action, repurposing, and follow-up around a defined business outcome. Nathalie Doremieux’s framework in this episode centers on asset episodes, owned next steps, and AI-assisted personalization that helps passive listeners become real leads. For the full conversation and the exact examples in context, listen to Nathalie Guest Shows, episode 120, "How to Use Your Podcast as a Lead Generation Machine."

Key Takeaways

Key Definitions

Asset episode
Asset episode is Nathalie Doremieux’s term in Nathalie Guest Shows episode 120 for a podcast episode intentionally designed to move the right listener toward a defined next business step.
Lead magnet on steroids
Lead magnet on steroids is Nathalie Doremieux’s description in episode 120 of a podcast asset episode that builds trust faster than a generic PDF because the listener can hear the host’s voice, conviction, and expertise.
Podcast ROI
Podcast ROI, as discussed in Nathalie Guest Shows episode 120, is the measurable business impact of a podcast episode, such as leads, calls booked, or sales generated, rather than downloads alone.
Owned next step
Owned next step is the strategy emphasized in episode 120 of moving listeners from third-party podcast platforms to a website, form, email sequence, or system the host controls.
Unique brilliance
Unique brilliance is Nathalie Doremieux’s term in episode 120 for the area where a business owner naturally shines and should focus their energy while outsourcing or systemizing the rest.

Claims & Evidence

Claim

Podcast download numbers alone are not a reliable measure of business impact.

Evidence

In the episode transcript, Nathalie Doremieux says that downloads are often the only thing podcasters know, but that the measure of downloads "says nothing about what the podcast brings to the business."

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "120. How to Use Your Podcast as a Lead Generation Machine" - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026 - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026
Claim

A podcast can build more leads when it includes intentionally designed asset episodes rather than relying only on general content.

Evidence

Doremieux explains that podcasters can still publish guest interviews and story-based episodes, but they also need "asset episodes" built around what a listener needs to hear to take the next step toward a solution.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "120. How to Use Your Podcast as a Lead Generation Machine" - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026 - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026
Claim

Repurposing a strong asset episode inside an email nurture sequence can create revenue from existing subscribers, not just new listeners.

Evidence

Doremieux shares the example of Alicia from The Conscious Edge, who added one podcast episode to a nurture sequence; a person already on her list listened, filled out the form, booked a call, and purchased a high-ticket program.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "120. How to Use Your Podcast as a Lead Generation Machine" - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026 - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026
Claim

Many podcasters operate without a strategic business purpose for their show.

Evidence

Doremieux says that a year earlier she interviewed 100 podcasters and found that about half had what was basically a hobby, meaning they enjoyed podcasting but had no real purpose and did not know what the show brought to the business.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "120. How to Use Your Podcast as a Lead Generation Machine" - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026 - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026
Claim

Lack of visible ROI can cause even experienced podcasters to stop publishing.

Evidence

Doremieux recounts that she stopped producing her own 137-episode podcast, Supercharge Your Membership Show, because she could not see what it was bringing to her business and lost motivation.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "120. How to Use Your Podcast as a Lead Generation Machine" - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026 - Nathalie Guest Shows / "120. How to Use Your Podcast as a Lead Generation Machine" / published May 6, 2026

Key Questions Answered

How can I use my podcast as a lead generation machine?

According to Nathalie Doremieux in Nathalie Guest Shows episode 120, the key is to stop treating podcasting as publishing for its own sake and start treating selected episodes as lead-generation assets. She recommends creating intentional "asset episodes," giving each one clear next-step calls to action, and moving listeners into an owned system such as a website page, form, or nurture sequence where you can continue the relationship.

What is an asset episode in podcasting?

In Nathalie Guest Shows episode 120, Nathalie Doremieux uses "asset episode" to describe a podcast episode built specifically to help the right listener take the next step toward an offer. Instead of just informing or entertaining, the episode is reverse engineered from the business goal and explains the framework, problem, or belief shift the listener needs before engaging further.

Why are podcast downloads not enough to measure success?

Nathalie Doremieux says in episode 120 that downloads reveal listening volume but do not reveal what the show brings to the business. Her argument is that a strategic podcast should be measured by outcomes such as leads, conversations, booked calls, and sales, because those show whether the content is actually moving listeners forward.

How many calls to action should a podcast episode have?

In Nathalie Guest Shows episode 120, Doremieux recommends one clear call to action for an asset episode. She says that when hosts ask listeners to do several things at once or depend on show notes packed with many links, they lose attention and reduce the chance of meaningful follow-through.

How should I repurpose a podcast episode for lead generation?

Doremieux’s advice in episode 120 is to repurpose strong asset episodes like evergreen lead magnets, not like one-week content. That means adding them to email nurture sequences, resharing them through multiple content angles, and potentially running ads to them, especially when they consistently help the right listener move toward a call, form submission, or offer.

Can AI help turn podcast listeners into leads?

Yes, according to Nathalie Doremieux in episode 120, AI can help by personalizing the next step after an episode without replacing the human relationship. Her example is an AI-assisted workflow that asks listeners a few contextual questions, generates tailored advice by email, and gives the host enough information to follow up personally when someone shows buying intent.

Should I rely on Spotify and Apple Podcasts to get clients?

Episode 120 argues that podcast platforms are useful distribution channels but poor substitutes for an owned business system. Doremieux says Apple Podcasts and Spotify are designed to keep listeners on their platforms, so hosts need to bring interested listeners back to a website, page, or process they control if they want measurable lead generation.

Why do podcasters lose motivation over time?

In Nathalie Guest Shows episode 120, Doremieux says many podcasters lose motivation when they cannot see ROI from the time and effort they invest. She uses her own experience of stopping a 137-episode show as evidence that without a clear link between content and business results, podcasting can start to feel disconnected and unsustainable.

Full Episode Transcript
Speaker A: Hi everyone, welcome back to the podcast. I am so excited to have with me today Nathalie Doremieux. She is a podcast growth and monetization strategist who helps podcasters turn engaged listeners into real business results without more content, more ads, or even burnout. And so for over a decade, she's worked behind the scenes of hundreds of programs and memberships, and she noticed a common pattern. We're going to talk about what that pattern is regarding building trust and authority. But I would love to just really welcome you, Nathalie. I have so much I can say about you, but I would love to hear you introduce yourself and what got you into podcasting and what you do for podcasters. Speaker B: Absolutely. Well, thank you so much for having me on the show, Demetria. So quickly about me, um, I've been in business for 20 years. I run, um, a business, actually two businesses with my husband and business partner. We really started— my background is in tech. I'm a software engineer. I've worked in Silicon Valley for 10 years before moving back to France and start our own business. Um, we've, um, started the business building websites and then it turned into online course platforms and then memberships. And we've done over 300 memberships, you know, working one-on-one with people. And as we were working, you know, like trying to improve the e-learning, we also ran into issues with, you know, list building. And I know a lot of people are using podcasts to build visibility and, you know, grow an audience. And as I'm sure you know, and a lot of podcasters know, it is difficult to connect with your listener just because they are listening somewhere. You don't know who they are. You might find out, you know, you, the only thing that you pretty much know is your downloads, right? Speaker A: Right. Speaker B: And that's what people measure, but the measure of downloads says nothing about what the podcast brings to the business. So that's really what one thing that we've been working on is What can we do to bridge that gap, to try to connect with the listener that might be ready to hear more, right? So that's really how Podcast Lead Flow really came about because podcasting is an amazing tool, but it's not a strategy in itself. It's not, right? So, and even when people say, uh, I'm podcasting because I want to build visibility, visibility in front of who? What kind of visibility? Because you can be an entertainer. That doesn't mean that people are going to connect. Speaker A: Exactly. Speaker B: With you, right? So podcasting with purpose basically is, um, you know, the, the people that we are really helping are people that doing it intentionally, you know, with this end in mind that they want to attract the person that is going to be ready to work with them, whether this is in a membership, in a group program, one-on-one. You know, whatever that looks like. Speaker A: Yeah, that's exactly who we talk to here on this podcast are solopreneurs and entrepreneurs who want to utilize podcasting for part of their business strategy. And it can be part of their funnel. It can be part of their system, their ecosystem. And so there's so many different pieces and revolving parts to this and everyone has a different reason that they're podcasting, right? So, and I, I just love that what you're doing is helping to bring clarity to podcasters who are doing it for this reason and, and just, you know, helping us not to be scattered, but to be focused on what matters in, in this, uh, podcasting strategy. And strategy is a key word. That's something that you just brought up. So podcasting itself, you said, is not the strategy. Speaker B: It's a tool. It's just a tool, right? Speaker A: It's just a tool. I love that. Um, so, okay, when we are creating— so many podcasters, you know, we, we love creating our, our podcast. We're creatives. We love creating content. We're content creators. But so many are still not seeing real business results. And so from your perspective, what's the biggest missing link between someone just hitting play, listening to the show, and then or actually taking that next step to get involved with what the host is providing on the show? Speaker B: Yeah. So I, you know, I hear this a lot because when people are starting to podcast, they have a message, right? They want to share something. They have an idea of what they want the episode to look like. You know, like they feel like they have a voice, right? They can share their message. And this is all great. Some people love to, inspire and things like that. But if you want to be strategic with your podcast and you want to get leads, then you also need some specific episodes that are intentionally built for that. Right. So you can still have fun with some episodes, bring guests and share stories and like, because that's how you. You build, you know, the relationship, you build the trust, you're more likable, you're more relatable, right? Speaker A: Exactly. Speaker B: And then you have some, what I called asset episodes, which are really key episodes where you get a chance to speak to something that they need to hear. What do they need to hear in order to take just the next step? You're not trying to sell them anything, but you know that like, If you're doing it intentionally and you want to, you have a program or product or service to sell, you're a solution to a problem that they have, right? Speaker A: Right. Speaker B: So if you think with the end in mind and you reverse engineer that, what do they need to hear from you in order to feel that you have a solution and that solution might work for them? Speaker A: Yes. Speaker B: Okay. And that solution has worked for other people in the same situation, right? So it's, it's that strategy. And then from there, when you reverse engineer, what do they need to hear? So for example, if you have a framework, a method, say you're working with one-on-one with people, or even if you have a course or a program, a group coaching program of some sort, if you have like a framework then you can have episodes that really highlight the structure, right? And why it is important and why it needs to happen, you know, in that specific order and get them to think, okay, could this work for me? How does this apply to me? Right? And even providing them tools, which is kind of like what Podcast Sleep Flow does, you know, the product we created to really create that conversation with people. So, I think that's what people are afraid of when we talk about podcast strategy. They feel like, oh my gosh, it's going to become boring because she's going to ask me to sell on my podcast. Absolutely not. You can have all the fun that you want, but make sure that you have those key episodes that you need to treat like lead magnets. You know how we have like a PDF, a guide, right? Speaker A: Exactly. Speaker B: This is very generic. This is everybody gets the same stuff. Give me your email, I'll give you the guide, right? The 5-step to something, right? Well, you can see these specific asset episodes as lead magnets on steroids. Speaker A: I love that. Speaker B: Right? Because they are not just PDFs you read, they actually hear you. And then if you provide a tool below for them to go further, that's where you connect with the listener. Speaker A: That's so good. Seeing our episodes as key assets for a business, having those asset episodes, having the fun interviews and all the fun things we do as well, but those key assets. And then also, I just love that you said there, it's like, um, can you say that again? On steroids. It was, I loved it. Lead magnet. Speaker B: Lead magnet on steroids. Speaker A: Yeah. That's so good. Speaker B: That's so good. Speaker A: And I think if we look at it that way, We will be more aware of what we're doing and more intentional with every episode. And I think that's such an important part of podcasting that we're not just, you know, showing up and doing the work without a strategy in place. And that is a beautiful strategy. I'm, I'm wondering if you can just share a little bit about your podcast, what you do on your show, and like kind of what lights you up with your podcast, what makes you happy about it? Speaker B: Yeah. So, so my podcast is actually about memberships. It's called the Supercharge Your Membership Show, and I have 137 episodes. Speaker A: Wow. Speaker B: And at some point I stopped it and I stopped it because I could not see what the podcast was bringing to my business. So basically, um, clients I was working with were telling me, I listen to your podcast. I like it. It's no fluff. It's to the point. Like some episodes are like really short, like 10 minutes. Right. And they loved it. So I'm like, okay, they love it. And then I have listeners. I don't know who they are. Speaker A: Right. Speaker B: So I'm like, I'm doing, so you lose your motivation. You know, a lot of people quit on podcasting because they don't see an end result. It's fun. For a while, right? But if you don't see the ROI, then at some point, you know, you, you're probably going to stop doing it, right? So that's really what happened with my podcast. I'm like, I'm, I'm, I'm not feeling it anymore. I stopped, right? Because I didn't have a strategy and I couldn't see how that, that was like 2 years ago, right? I couldn't see how Um, I could continue on because that's also when I started to think like, well, I don't have a strategy. Like, what am I doing? What am I talking about? Speaker A: Wow. Okay. Speaker B: Is that making sense? Speaker A: Yeah. Speaker B: So, so that's basically what I did. I totally quit. So now what I'm doing is I'm in the process of starting a new podcast. Okay. For podcasters and podcasting agencies. But with a very clear goal, with a strategy, which is to connect and build relationships and partnerships with other people that are helping podcasters, right? So then I can reverse engineer and I can think, okay, what are 15 episodes that I can create? Wow. That are going to touch all these key points. And that's basically all I need. The rest, I can interview people. Yeah, yeah. Share stories and things like that, right? So it's also important, I think, to really realize that it doesn't have to be all episodes. So if you want to have the fun, you can still have the fun. Speaker A: I think so. I think you're right. And I just love that you were transparent in sharing your story, how you got sort of, you know, discouraged along the way because, I mean, It really— podcasting can feel lonely if we're speaking out into a void and we don't get any feedback. And it's hard to know what that ROI is if we're not getting the feedback, right? We're delivering great content but not necessarily getting the type of engagement that we want. And it's very different than being on YouTube or on Instagram or anything else. Like, it's not a social media platform to, to to speak. But, um, we, we can find ways to create that engagement, but just posting an episode doesn't quite do it. And so there's so much to creating, um, those audios and videos for our audience, uh, that there's a lot of work that goes into it. And I see how, like, you've revamped your strategy so that now you're actually doing it in a meaningful way that makes sense for you. Speaker B: Yeah. And, and I think, like, what What people might not realize as well, I have, I have done this, is they look at the big podcasts that have tons of downloads, you know, people that are sharing, and then they have like 2, 3 ads before you even get into the meat of the content and people are still listening. Yeah. Right. Yeah. And they're like, we think we have to do that in order for the podcast to be successful. Absolutely not. No. You have to define what is your. Definition of success for your podcast. Because if you're intentional like this, you actually don't need a lot of downloads. You don't. Speaker A: That's true. Speaker B: You don't. You, what you need is to make sure you speak to the right people and you repurpose. Maybe we'll talk about that in another question you have, but the key is in the strategies to repurpose, because if you share on podcast and Apple, you're building their platform. You're not building yours. Speaker A: That's so true. That's so true. Repurposing. That's— yeah, let's, let's get into that for a little bit. So what are some tips you have about repurposing? I know for me, my podcast is like every episode I take it, I break it down into different places that I want to share that content. So I'm not just sharing it on Apple Podcasts, but it's going to be, you know, of course, all the, all the platforms, but I'm going to use my blog, which is my home base, right? I'm going to use my own digital property to enhance what I'm doing. I'm going to use YouTube. I'm going to use different, uh, strategies for that. But I'd love to hear some of your ideas of repurposing and also if you can kind of integrate, uh, where AI can be supportive for us in that repurposing. Speaker B: Yeah, absolutely. So I mean, when we talk about repurposing, repurposing the episode, like you get Shorts and you share them everywhere, you know, that's all great. There is another level of repurposing that people don't realize. Is that when you have one of these asset episodes that you know is like, it's a great lead magnet, you know, when the people are listening to that, the right person is going to want the next step, right? Then you want to treat it like a lead magnet. That means you share it, you might run some ads to it, you definitely put it in your nurture sequence to your lists, right? Because it's not just a list builder, it's a connection builder. That means that if you have someone on your list that's been on your list even for a while, right? Hopefully you are giving them value regularly. Well, you can add one of these into your sequence, right? I have this great, great example, Alicia. She's running The Conscious Edge. That's a podcast. She's a leadership coach. We did one episode, you know, with Podcastly, for using AI. We can talk about AI as well. She added the episode to a nurture sequence. Someone from her list that was already on her list listened to the episode, filled out the form, got some great value from the form, and booked a call, purchased a high-ticket program. Speaker A: That's how it works. That's awesome. Speaker B: It's like, I didn't I don't need— I don't— and she's like, I actually don't need that many, right? She said, because, you know, I don't want my calendar to be filled, but it's about quality over quantity, and it's specificity. We say niching, but it's also being very, very specific and intentional, right? So when you do this, you know, like, you think with the end in mind and you're strategic, again, you don't need that many downloads, but you need to make sure that when you have an asset and you know it is good, you milk it, right? You keep using it, right? So it's, uh, maybe there is a poster mask that goes into your favorite social media, right? Different angles, right? There is a slider. There is like all these, because a lot of, a lot of people, they're like, they think that the episode as a one-week live shelf. And then after week, they are busy working on the next episode, right? You need to start treating this key episode as asset, just like when you create a new lead magnet, right? A new guide or a new, you know, blueprint or whatever your freebie is, right? It's the same, right? Except that it's on steroids because they can hear you and when they can hear you, there is extra emotions that they can feel, right? Speaker A: Yeah. Speaker B: They can feel if you are passionate about what you're talking about. Speaker A: Mm-hmm. Speaker B: They can feel if they have a feeling that you know what you're talking about, like, right? That this is, so these are all things that accelerate the trust, right? And build a relationship. Now, when you get into AI, do you wanna talk about integrating AI? Speaker A: Let's talk about it. Speaker B: Yeah. So the way we integrate AI is not to replace the human, right? It's to amplify and to accelerate building the relationship. So the way this works is, you know, when you have a podcast episode and you can have a call to action, right? So first you should have one call to action. If you say, follow me on Instagram, and then comment and then go there, like 3, 4, yeah, you've lost them. Or if you rely on your show notes that have 10 other links, you've lost them as well, right? So you can have those. They are great for SEO, right? But on your asset episode, you treat it like a lead magnet again. So, but instead of having just enter your name and email and I'll send you my guide, and then they are maybe going to look at the guide. If they look at it, they might say, well, but how does it apply to me? Right? Because we all do that. How does it apply to me? You can have, you can use AI to, so we have this tool that automatically analyzes the episode, is going to come up with 3 questions that you can ask the listener in a form. Together context about where they're at, what they've tried, and based on that, it is going to send them an email that is unique to them with one piece of advice or coaching based on where they're at. Speaker A: Wow. Speaker B: It's literally having the listener sitting next to you. You ask them a couple of questions. So what have you tried? Da da da da da. Where are you at? And giving them a piece of advice based on that. So now every listener has a different lead magnet sent to them by email based on what they shared. Speaker A: I love that. Yes. Personalizing the experience. Yeah. Speaker B: It's so that's, and that's what AI allows you to do because it's, it's analytical power where it's able to very quickly, you know, you take an episode and really just in a couple of clicks is going to say, those are the questions and you can keep them or you can change them because You have your own brain, right? And knowledge that you can add to, right? It's only basing it on the episode. So the more tactical and it is going to be and actionable, the better the output is going to be, right? But the idea is to really, to quickly being able to turn that episode into a lead magnet, right? That is unique and not have spent 3 weeks trying to create something only to find out that nobody signs up to that, right? Speaker A: Exactly. Speaker B: So that's how we use AI to accelerate and amplify. And one thing that Alicia said, you know, like the, the, the client that, that got, um, the group, the coaching, the, the person in our coaching program, she was, you know, a bit hesitant about AI because she's like, I don't know what AI is going to send them, right? And I'm like, well, you can, you can say it. You can say, you know, this is an AI tool that I've trained with my knowledge, my program. So, you know, this is the result you're going to get. But the key is that she's CC'd on the email. Speaker A: Oh, so she gets that information. Speaker B: Yeah, she gets that information. The person is added to a CRM, obviously. She's CC'd on the email. That means she can reply a couple of days later. Speaker A: Wow. Speaker B: And because she's high ticket and she sells through calls, she got her on a call. Speaker A: That is amazing. Is this a tool that you guys created? Speaker B: For your work. This is a tool that we created, and this is to bridge the gap between a listener that might be just ready to work with you, you're just not giving them the tool to connect. And she said, you know what, I was really worried about the email, like, because it's not written by me, so really had to say, you know, this is generated by AI. But she said the email doesn't matter. What matters is that I was able to reconnect with her. And then she did her magic, you know, on the call, right? So it's that connection I think is missing where the listener is passive and we need to give them a way to engage, right? And get into action. And that is going to happen when you share from your website. Yes. Or a page where you own the next step, right? It's not going to happen on Apple or Spotify because Apple and Spotify only want one thing is people to stay on their platform. Exactly. Exactly. So they're not going to help you build your audience. Speaker A: Right. Speaker B: Share it over there, of course, you know, if you get people, you know, but the idea is that they're going to listen to a couple of episodes while they're running or gardening. And at some point they're going to say, you know what, this Demetri, I like what she's talking about. Let me chat. Because that's what I do. You know, I would listen to a podcast when I run, but then if I want to listen and pay attention, I'm going to put it at my desk. Speaker A: Right. So bring them from that secondary, uh, places over to the primary place, which is your home base. Speaker B: Exactly. We know that people need to hear from you over and over and over before they're going to, you know, connect with you. You know, we all know that. So, so those places are valid, but if you rely on them to get leads, then that, then you're really missing out. It is not going to happen. It's not, that's not what they want. They want listeners to stay over there. Speaker A: And I think that's the misconception that a lot of people who begin podcasting just maybe haven't made that connection between, oh, this is not where I need to put my focus on. Like, yes, we use Apple Podcasts, Spotify, all of the platforms to promote our shows or to kind of like have our shows be out there, but it's not— the connection is, is not that we're placing our business activity there. That's where our home is. And so, yeah, we have to just rethink and about strategy. And I love the things that you're sharing about AI. You know, a lot of us are thinking using AI for content curation and for ideation, for ideas, but it goes so much further than that. And I love that you kind of just like allowed us to see a peek into what else we can do with AI in our business to bring all of this together for us as podcasters, as business owners. And how do we make sure that our audience who wants to be a part of our ecosystem, who wants to join us and see what we're about and then be a part of that, how do we like create that, um, that system so that they're part of that. Um, AI, it can be so helpful, but we need training, we need the, uh, expertise, we need someone who understands how to bring it together. And so I feel like that is exactly what you're doing in your business. And so I'd love for you to— two things. First, I'd love for you to share just kind of what really lights you up, like what is your favorite part of the podcasting journey for you? And then secondly, if you can share how we can get in touch with you if we're wanting more information, what are your, uh, your products, your services, what do you do to offer and how can we reach you? Speaker B: Yeah, absolutely. So, I mean, one thing that really has been a thread in the business that we've been running for 20 years is We are problem solvers, right? So if I found that there was a problem where we can provide a solution, that gets me really, really excited. You know, there is one thing also that comes from just my personality is that I love to, I would say I love to help, but I love for people to feel that I am helpful. Speaker A: Yeah. Speaker B: You know, it's, it's kind of like saying, you know, I, I love to feel needed in a way where like I matter. You know, I matter to people, you know. So when I work with people, what I'm excited about is what I'm going to bring to their business. So it's one thing they don't have to worry about and they can focus on what they love to do. This is one thing that I've learned in these my years of business, in that you cannot be good at everything. Right? Nobody can be like, so you have to really know where you shine. Like, what is your, um, what we call your unique brilliance? Like, you're really, really good. And when you talk about it and like you light up and, uh, and people get it. And then the rest you outsource or you systemize, all right? But you cannot be everything. And if you try to, it's going to drain your energy, right? And that's not how you're going to grow. So at the beginning, yes, you have to do a bit of, you know, everything, you know, like to just start the thing. But very quickly, being able to identify that, and that's really the key. So that's why there are things that I don't do anymore and I won't want to do because I know it doesn't light me up. So I'm like, I've been there. You get excited because everybody's telling you, you should do that. Great example, having my own membership. Speaker A: Yeah. Speaker B: At some point people were telling me, well, you do like this amazing, you know, we have behind some 7, 8-figure memberships people don't know. And I'm like, well, they're like, when I am in a mastermind and stuff, you know, like, you should have your own membership, you know. And so you get all pumped up because people are telling you that, that in your head you start thinking, I need to have my own membership. They are right. I am the membership expert. You know, like, I work with these people. You know, like, I have built, you know, these portals that people are using. And then when I get to my desk all by myself, I'm like, do I really want to do that? Right? So you procrastinate, right? So you work on other things, blah, blah, blah. And then finally I realized, you know what? No. Because you should do a membership or any other type of, you know, of business if that lights you up, if that's your vision. It's not for everybody. That doesn't mean I can't help people. In fact, I know I do. I don't need proof of that. I have it already, right? So it's really, for me, what really keeps me excited is really making sure that I do things that I love. Yes. Speaker A: So important. Do things that you love. Speaker B: It requires saying no to things. Speaker A: Yeah, that's a big one, saying no to what you need to, and then staying in your zone of genius, or what did you call it, your brilliance? Speaker B: Unique brilliance, your genius, exactly. That's where you shine. We underestimate the energy exchange, you know, even like when we talk, I can hear, I can feel that you love talking podcasting strategy. Hopefully you feel the same, you know, when I talk, right? And this is, again, this is the key, especially when you have video because people can see your face, right? But in a podcast, you can hear the voice, right? And again, this is something you don't have when you write, right? So that's the unique power of podcasting. It's like, that power to bring in these extra emotions, you know, that are going to help build that connection. Speaker A: Absolutely. I always say that podcasting is like that third dimension, uh, to content, right? It's, you know, whether video or audio, it just adds that layer of multidimensionality that we don't get through just reading something or, you know, it's just, it's a really different way of connecting and such a great way to position ourselves in our business with our clients or potential clients because we have that. It's extra, you know, it's like they can hear us and they can see us before they say, I like that person, right? Speaker B: Exactly. Or I don't. Speaker A: Or I don't. Speaker B: Exactly. Speaker A: Whatever that is. And they get to make that call, you know, but they get to see the energy whether they vibe with it or not. And so I just love podcasting for that. And thank you so much for sharing your passion about podcasting. How can we reach you? What are the services that you could offer to us and how can we get in touch with you? Speaker B: Yeah, sure. So the, the service, the product that we have right now is called Podcast Lead Flow and it's that AI tool that basically connects, you know, turns an episode into a lead magnet generator so you can start a conversation. So you can find that at sas.podcastleadflow.com. Speaker A: Okay. Speaker B: And then if you want to connect with me, I am on LinkedIn primarily, you know, with my name, Nathalie Doremy, and hopefully you can have a link below because I won't attempt to spell it. Speaker A: Okay. It will definitely be in the show notes. Speaker B: Yeah. Speaker A: For sure. Speaker B: Yeah. And, um, yeah, that's basically where you can find me primarily. Speaker A: That's awesome. Nathalie, this has been such a— wow, like this conversation has really allowed me to, um, kind of think about things differently. So it's been helpful to me. I say that every time, but like every time it's different when I interview a guest, and this time it's just more like, wow, I need to look into that more. I need to learn more about this. And so you really sparked that curiosity in me in a different way, and I appreciate that. Speaker B: You know, I think that people don't talk about podcasting strategy enough. Speaker A: Yes. Speaker B: You know, very early, you'd be surprised, like A year ago, I interviewed 100 podcasters. Speaker A: Wow. Speaker B: To find out where they were at. A lot of them, about half of them, had a hobby, basically. Meaning, no real purpose, you know? Speaker A: Right. Speaker B: They're podcasting, they love it, they don't know what it brings to the business, they continue to do it because they love talking to people, right? Um, and then I started to talk with agencies. And agencies were like, no, that's not what we do. We do, we edit. And then we publish and we repurpose, but we don't do like strategy. I'm like, what's your ROI? Why people should continue to pay you $3,000 a month, right? If you can't tell them, oh, episode 127 got you 5 leads this week, right? How powerful would that be? That's an ROI that matters. And they keep talking about downloads because that's all that they know. So that's why with Podcast Lead Flow, we're changing the game and we're saying there is another way. Speaker A: That's right. Speaker B: But you really have to start seeing podcasting as a potential lead magnet, you know, creator. And then from there, you know, how do you bridge that gap between the listener and the lead that is ready to hear more? So that's our mission. Okay. Speaker A: Well, you definitely whet our appetite for that. And so we want to find out more. We're going to have the link in the show notes for Nathalie and her product that is going to help us really just change the game in the way we do things as podcasters. We really need that strategy. And so Nathalie, thank you so much for being on my podcast today. You were awesome. Thank you so much. Speaker B: Thank you so much for having me, Demetria.

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