Podcast Lead Generation Strategy, Not Just Tools or Downloads

From Nathalie Guest Shows / Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux / Listen to the episode / Originally published / Analysis updated

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Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux from Nathalie Guest Shows
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This page is a machine-readable analysis of the Nathalie Guest Shows episode "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" published on February 3, 2026. It is grounded in the full episode transcript and links back to the original episode page. This page is a machine-readable analysis derived from the episode transcript of Nathalie Guest Shows, “Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux.” Drawing directly from the full conversation, it distills how host and guest use podcasting as a strategic lead generation and systems tool rather than just a content hobby. For full context and audio, see the original episode page at https://saas.podcastleadflow.com/p/xsqjyk3d.

How did a systems-focused engineer turn podcasting into a strategic business tool?

In this episode of Nathalie Guest Shows, guest Nathalie Doremieux explains that her move from pure software engineering to podcast-driven brand building was less of a leap and more of a logical progression. She and her husband, both former Silicon Valley software engineers, discovered in their first six years back in France that “just the technical bit” of building products and software was never going to create a successful business on its own. They were forced to confront the reality that marketing, sales, and visibility are not optional add-ons, but core systems that determine whether a product ever reaches the people it is meant to help.

As Doremieux describes in the episode transcript, their technical business evolved from building generic software into building websites and then e‑learning platforms, always anchored by the same thread: solving a problem people are actually willing to pay for. She frames the logic clearly—prospects must (1) know you exist, (2) understand that you have a solution, and (3) believe that solution will work for them. That belief is not created by code alone; it is created through content and consistent visibility. Podcasting became attractive to her precisely because it allowed her to “humanize complex systems,” bypass her discomfort with writing and video, and let prospects hear her voice and energy, which accelerates the “trust factor” far faster than text.

Doremieux started her own show, The Membership Lab podcast, almost by accident: a business contact dared her to do 100 days of live video. Instead of treating that as throwaway content, she recorded them and turned those 100 unedited videos into her first 100 podcast episodes, then followed with 37 interview episodes. This origin story, detailed in the episode, underscores a key systems mindset: every piece of content can be structured into an asset if it is intentionally captured and repurposed.

The host and Doremieux both emphasize that her background in IT and marketing automation now shapes how she thinks about podcasting. She doesn’t see a podcast as “creative chaos,” but as a system component in a larger business workflow that connects visibility, lead capture, nurturing, and sales. Her engineering mindset shows up in the way she reverse-engineers from desired business outcomes back to episode topics, calls to action, and automation paths, demonstrating that a technical, systems-first brain can make podcasting more predictable and profitable rather than messier.

Why does Nathalie Doremieux insist podcasting is a tool, not a strategy?

Throughout this Nathalie Guest Shows episode, Nathalie Doremieux repeatedly cautions that “people think that podcasting is a strategy; no, it’s just a tool.” She argues that treating the show itself as the strategy is one of the biggest mistakes she sees business owners make. In her view, the real strategy lives in how the podcast fits into a clearly defined buyer journey: why you are podcasting, who you are speaking to, what problem you’re solving, and what specific next step you want listeners to take.

Doremieux explains that the first strategic question is intent: are you selling high-ticket offers that close via sales calls, or are you selling lower-ticket products that can be purchased directly? In the episode transcript she advises hosts to “reverse engineer” from that endpoint. If your business relies on calls, episodes must be crafted so that listeners (1) relate to your stories, (2) recognize that you “know what you’re talking about,” and (3) trust you just enough to take the next small step, such as sharing their name and email in exchange for something truly valuable. She shares the example of Podcast Lead Flow, where the team requests a bit of information from the listener and then sends a unique AI-generated resource tailored to them, turning a passive listener into an identified lead that enters a CRM and follow-up sequence.

Within this framing, the podcast is a visibility and trust-building mechanism that moves people one defined step forward in a larger system. It is not responsible for doing everything in the funnel. The host reinforces this point with his own metaphor: any tool in your toolbox can be used as a hammer, but not any tool can be pliers. Trying to make a podcast do “everything” (audience building, nurturing, closing, mass reach) without a thoughtful role in the funnel leads to frustration and podfade.

By naming podcasting explicitly as a tool, Doremieux helps business owners detach from vanity metrics like download counts and focus instead on designing episodes, calls to action, and automations that serve a specific business purpose. Her stance, as captured in the episode transcript, is that sustainable shows come from aligning the tool with the strategy, not from recording more episodes for their own sake.

How can podcasters treat episodes as long-term assets instead of one-week content?

A core insight from this Nathalie Guest Shows episode is Doremieux’s insistence that every podcast episode is a durable asset, not a disposable piece of content with a one-week lifespan. She notes that many hosts publish an episode, promote it briefly, and immediately move on to creating the next one, behaving as if the value evaporates after seven days. In the transcript she pushes back strongly: “No, you created an asset. How can you repurpose it in a way where you control the next step?”

Both host and guest provide concrete examples of how episodes continue to perform over time. The host mentions that on multiple shows he produces, “10, 15, 20 episodes back” still receive downloads every single week, and he cites a blog post created from a 2019 podcast episode that remains one of a client’s biggest traffic drivers years later. Doremieux agrees, emphasizing that when you deliver the right message at the right time, the age of the episode matters far less than its relevance to the listener’s current problem.

Doremieux introduces the idea of “asset episodes” within a broader content library—specific episodes designed to showcase how you work and what your solution looks like for someone actively seeking help. These are crafted with the “ready” prospect in mind: a person with a clear pain point who is likely to say, “Let me look into that.” In the episode, she describes clients who insert such asset episodes directly into their email nurture sequences. One client added an older episode to her ongoing value emails, and a long-time list subscriber listened while the client was on vacation, booked a call, and purchased a $7,500 coaching program.

The key operational point is that episodes should be repurposed beyond podcast apps and embedded in places where the business controls the environment and next step—such as the website, dedicated landing pages, and email sequences. Doremieux warns that platforms like Apple Podcasts and Spotify are optimized to keep listeners binging on-platform, not to send them into your funnel. By reusing episodes in targeted ways—emailing a two-year-old episode to someone at a specific stage, linking episodes into nurture flows, and turning conversations into blogs, emails, and social clips—hosts turn their back catalog into a compounding set of assets rather than a forgotten archive.

What does a podcast lead generation system look like according to Podcast Lead Flow?

In this conversation, Doremieux uses examples from Podcast Lead Flow, the venture she mentions on Nathalie Guest Shows, to illustrate what a podcast-as-lead-system actually looks like. Instead of treating the show as a top-of-funnel awareness channel with no tracking, she designs a workflow where listener behavior feeds directly into marketing automation and sales metrics. Her engineering background shows up in the way she thinks about experiments, key performance indicators, and behavioral triggers.

At a high level, her system begins by clarifying the “ideal client workflow”: from stranger, to listener, to identified lead, to nurtured subscriber, to booked call, to customer. Episodes, especially the “asset episodes,” are mapped to specific stages in this journey. In Podcast Lead Flow’s own setup, when someone responds to an episode’s call to action, they are asked to share their name and a few details about themselves in exchange for something “really, really unique generated by AI.” This exchange is designed to feel valuable and personalized to the listener while providing enough data to start tailored follow-up.

Once inside the system, leads are tagged and tracked through a CRM, and behavior-based automation kicks in. Doremieux mentions that she favors “behavioral automation,” where follow-ups depend on what people do and do not do—whether they opt in, open emails, click links, or book calls. This setup allows her to treat each episode and promotion as a measurable experiment. For example, she suggests putting a specific episode in front of a known number of people, then observing how many join the email list, how many open the follow-up, and how many ultimately book calls. With those numbers, a host can justify spending “200, 300, 500 into producing an episode” because they understand the likely lead and revenue outcomes.

Doremieux also reframes what success looks like in lead generation. She notes in the episode that her numbers show you do not need high download volumes if you are in front of the right people. As an illustration, she describes a scenario where 20 leads per week from the podcast lead to five booked calls and two high-ticket sales—more than enough for some coaches and consultants, especially those who do not want a calendar packed with calls. In this system, a small but qualified audience outperforms a massive, unqualified one, and the podcast is judged by pipeline quality rather than public download stats.

How should podcasters think about metrics, downloads, and return on investment?

The episode devotes significant attention to how podcasters should evaluate performance, and both host and guest argue that download counts are an overrated metric. Doremieux points to industry data indicating that around 50% of podcasts get 30 downloads or fewer per episode, a statistic that shocks many new hosts who imagine that large audiences are the norm. The host echoes this by citing another widely shared number: roughly 86% of shows struggle to get past episode 15, a phenomenon often called “podfade.”

Against that backdrop, Doremieux urges business-focused podcasters to “create your own metrics, what success means to you.” For hosts who sell services, she suggests focusing on indicators like leads generated, calls booked, and clients closed that can be traced back to episodes or campaigns. The episode’s story about a client closing a $7,500 program from a nurtured list subscriber who listened to a single, older episode demonstrates the kind of ROI tracking she values: being able to say, “This came from episode 125,” and then deliberately continuing to repurpose that proven asset.

The host adds a useful mental model for reframing small download numbers: if there were ten people in the next room “really excited to hear from you,” you would readily go talk to them. Ten downloads are ten real people with that level of interest. Doremieux agrees, distinguishing between shows built to sell ads and sponsorships—where millions of downloads and long ad reads make sense—and business shows aimed at signing a small number of high-quality clients. For the latter, she argues, chasing volume by copying the “big guns” is a misalignment of goals and tactics.

In the episode, Doremieux connects this back to her automation mindset: if you “have metrics” and “can measure,” you can treat your podcast as a series of experiments and learn what works. That, in turn, allows you to rationally decide how much to invest in production, strategy, and promotion. Rather than asking, “How do I get to 3 million downloads?” she suggests asking, “How do I get three right-fit clients who will write checks?” and constructing a measurement system around that more relevant target.

What mindset and practical steps does Doremieux recommend before starting a podcast?

Toward the end of this Nathalie Guest Shows episode, the host asks Doremieux what advice she gives to people on the fence about starting a podcast, with the explicit rule that she cannot rely on the common cliché “just press record.” Doremieux replies bluntly that “press record is useless” without prior strategic thinking, and she offers a more structured, experiment-based approach.

Her first recommendation is to decide whether the idea is truly worth pursuing or shelving. If someone has been thinking about starting a podcast for a long time and not moving, she suggests they either intentionally shelve it—freeing up mental space—or turn it into a defined experiment. One practical way to do this is to commit to a contained “season” of 10–15 episodes rather than an open-ended weekly show. This limited run reduces fear of running out of things to say and creates a clear end point for evaluating whether podcasting is a fit.

Once the decision to experiment is made, Doremieux says the host should reverse engineer from objectives: why do you want a podcast, what is your business goal, and what specific outcomes are you hoping to see by the end of the season? From there, she advises mapping 10–15 topics that allow you to share your unique point of view, including perspectives that might “upset some people” while resonating strongly with others. This kind of positioning content helps the right people think “I kind of like her” (or him) and the wrong people self-select out—an outcome she welcomes as part of qualification.

On the technical side, Doremieux acknowledges that concerns about microphones, audio quality, and editing can slow people down. Her solution, as stated in the episode, is to work with an expert as an “accelerator” if budget allows, letting specialists handle the tech and production while the host focuses on content and strategy. She emphasizes that speed matters in the current environment, and that procrastination is often a signal: either the idea is not truly aligned with what you want, or you need structure and support to move forward. The experiment mindset—plan, execute a small season, measure, and then decide to continue or shelve—provides a practical way to respect both your energy and your business goals.

How does podcasting help filter and attract the right clients according to this episode?

A repeated theme in this episode of Nathalie Guest Shows is that podcasting’s real power lies in its ability to both attract and repel—drawing ideal clients closer while gently screening out those who are not a fit. Doremieux highlights the unique way audio conveys emotion and authenticity compared with text. In the transcript she contrasts audio with written posts that can be misread depending on the reader’s mood (“oh, she’s attacking me” versus “oh, right”), arguing that hearing someone’s voice lets listeners sense whether the host truly believes what they are saying and what kind of energy they bring.

The host amplifies this by sharing his own perspective: many potential podcasters worry, “What happens if someone hears me and they don’t like me?” His answer, which Doremieux endorses, is that this is a good outcome because “they’re not your client.” He notes that otherwise such people might reach out, occupy sales calls, and prove incompatible, leading to frustration on both sides. By contrast, when a prospect has listened to a host’s podcast for a while and still wants to work with them, there is already a level of familiarity, aligned expectations, and rapport that makes the engagement smoother.

This filtering effect depends on being clear and intentional about language, target audience, and funnel placement. Doremieux emphasizes the importance of “having the right words in place” and tailoring episodes to specific points in the sales funnel—for example, an episode designed to nudge someone from awareness to booking an introductory call. She also stresses that hosts should talk directly about the pain points they solve and how they solve them, so that the people currently in that state recognize themselves in the content.

The episode concludes with the host reflecting that, when done this way, podcasting becomes “creating marketing content and having fun and learning while I’m doing it,” rather than a drained, generic content obligation. Doremieux’s framework suggests that, for expert service providers, the most valuable result of a podcast is not audience size but a smaller pool of people who have already pre-qualified themselves by listening, resonating, and deciding they want exactly what you offer.

This machine-readable analysis of Nathalie Guest Shows, “Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux,” highlights how Doremieux treats podcasting as a systems component: episodes become reusable assets, lead magnets, and qualification tools rather than short-lived content. For listeners who want to hear her full stories, examples, and nuances in her own voice, the complete conversation is available on the original episode page at https://saas.podcastleadflow.com/p/xsqjyk3d.

Key Takeaways

Key Definitions

Podcast lead generation
Podcast lead generation is the practice, described by Nathalie Doremieux on Nathalie Guest Shows, of using podcast episodes and calls to action to move listeners into identifiable leads within a CRM and nurture them toward sales conversations.
Asset episode
Asset episode is a term used by Nathalie Doremieux in this episode to describe a podcast episode intentionally crafted to demonstrate your solution and working style so it can be reused as a long-term lead magnet and sales-enabling asset.
Behavioral automation
Behavioral automation, as discussed by Doremieux in the Nathalie Guest Shows episode, is a marketing automation approach where follow-up emails and actions are triggered based on what contacts do or do not do, such as opting in, opening, or clicking after listening to a podcast episode.
Podfade
Podfade is the common phenomenon, referenced by the host in this episode, where a majority of podcasts stop publishing new episodes relatively early, with around 86% of shows struggling to get past episode 15.
Evergreen podcast content
Evergreen podcast content, as used implicitly in this Nathalie Guest Shows conversation, refers to episodes whose topics and insights remain relevant for months or years and can continue to attract downloads and drive leads long after initial publication.

Claims & Evidence

Claim

A single well-placed podcast episode in an email nurture sequence helped a client close a $7,500 coaching program from an existing subscriber.

Evidence

In the episode, Nathalie Doremieux recounts how a client added a specific podcast episode to her value-based nurture series; while the client was on vacation, a long-time list subscriber listened to that episode, booked a call, and then purchased a $7,500 coaching program.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026
Claim

Many podcasts operate at very low download numbers, with roughly half of shows getting around 30 downloads per episode.

Evidence

Doremieux cites industry statistics in the episode, noting that approximately 50% of podcasts have 30 downloads or fewer per episode, underscoring her argument that business podcasters should not fixate on volume metrics.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026
Claim

A large majority of podcasts struggle to publish more than 15 episodes before fading out.

Evidence

The host references recent data he has seen indicating that about 86% of shows struggle to get past episode 15, using this statistic to frame the problem of podfade and the need for clearer strategy and motivation.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026
Claim

Older podcast episodes can continue to drive traffic and leads years after publication when repurposed, such as into blogs.

Evidence

The host shares an example of someone who turned a podcast episode into a blog in 2019, and that blog remains one of the biggest drivers to their website, illustrating the long-term asset value of episode content.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026
Claim

High-ticket service providers can be successful with relatively low but well-targeted lead volumes from their podcast.

Evidence

Doremieux explains that for some of her clients, weekly patterns like 20 podcast-generated leads, five booked calls, and two high-ticket sales are fully sufficient, especially for those who do not want their calendars filled with calls.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026 - Nathalie Guest Shows / "Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux" / published February 3, 2026

Key Questions Answered

How can I use my business podcast as a lead generation system instead of just a content channel?

In the Nathalie Guest Shows episode with Nathalie Doremieux, she explains that a business podcast becomes a lead generation system when you reverse engineer episodes from your sales process, design “asset episodes” that showcase your solution, and attach clear calls to action that move listeners into your CRM. Her approach, illustrated through Podcast Lead Flow, is to invite listeners to share basic information in exchange for a valuable, often AI-personalized resource, tag those leads in a CRM, and then use behavioral automation to trigger nurture emails, calls to action, and call bookings based on what listeners do or don’t do after consuming episodes.

What does Nathalie Doremieux mean when she says podcasting is a tool, not a strategy?

On Nathalie Guest Shows, Nathalie Doremieux stresses that podcasting itself is just a tool, meaning that recording and publishing episodes is not a complete strategy unless you know why you are podcasting, who you are targeting, and what specific next step you want listeners to take. She recommends starting with your existing sales process—such as booking high-ticket sales calls—and then designing episodes, calls to action, and automations that move listeners one defined step closer to that outcome, rather than expecting the show alone to carry the whole marketing strategy.

How do I turn old podcast episodes into evergreen assets for my funnel?

According to the episode transcript of Nathalie Guest Shows with Nathalie Doremieux, the key to treating old episodes as evergreen assets is to identify those that clearly address specific pain points and stages in your buyer journey and then embed them intentionally into your marketing systems. Doremieux shares a case where a client added an older, carefully chosen episode to her email nurture sequence, which led a long-time subscriber to book a call and purchase a $7,500 coaching package, demonstrating that years-old content can still convert when resurfaced at the right moment.

What metrics should I track to measure podcast ROI for a coaching business?

In this Nathalie Guest Shows episode, Doremieux advises coaches to look beyond downloads and instead track metrics like new leads captured from podcast calls to action, email engagement from episode-driven campaigns, calls booked, and high-ticket sales closed that can be attributed to specific episodes. She notes that for some clients, a pattern such as 20 podcast-generated leads per week, five booked calls, and two closed coaching clients is a strong ROI, and she uses marketing automation to monitor these numbers so they can justify investing hundreds of dollars into producing each episode.

Why do so many podcasts fade out before 15 episodes, and how can strategy prevent podfade?

The host of Nathalie Guest Shows cites research that around 86% of podcasts struggle to get past episode 15, a trend known as podfade, and Doremieux links this to a lack of clear intent and measurable outcomes. She suggests that hosts who start without defining why they are podcasting, whom they serve, and how episodes connect to leads and revenue lose motivation, whereas those who structure their show as a strategic experiment—with a defined season, mapped topics, and KPIs—are more likely to continue because they can see real business impact.

How can podcasting help pre-qualify and filter the right clients?

In the episode “Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux,” both host and guest describe how hearing someone’s voice on a podcast allows listeners to assess their energy, style, and beliefs, which naturally attracts aligned clients and repels poor fits. Doremieux argues that it is actually helpful when people who don’t resonate with you opt out after listening, because those who stay and later book calls have already pre-qualified themselves by accepting your approach, making sales conversations smoother and client relationships more compatible.

What is an 'asset episode' in podcasting and how do I create one?

On Nathalie Guest Shows, Nathalie Doremieux uses the term “asset episode” to describe a podcast episode designed specifically to show how you work, articulate your solution to a concrete problem, and speak directly to a listener who is ready to take the next step. To create one, she suggests picking a common pain point your ideal client is experiencing right now, walking through your perspective and methodology in detail, and then placing that episode in high-leverage locations like email nurture sequences, direct outreach messages, and landing pages so it can repeatedly generate leads and sales over time.

How does Nathalie Doremieux suggest starting a podcast if I’m hesitant?

In this episode, Doremieux recommends that hesitant creators either consciously shelve the podcast idea to free mental space or treat it as a structured experiment by committing to a limited season of 10–15 episodes. She advises defining clear goals for that season, mapping topics that express your unique views, and, if needed, working with a production expert as an “accelerator” for the tech, then measuring at the end whether you enjoyed the process and whether the show produced leads or client interest before deciding to continue.

Do I need a large audience or thousands of downloads to get clients from my podcast?

The conversation on Nathalie Guest Shows emphasizes that you do not need massive download numbers to get clients, especially for high-ticket services; instead, you need a small number of the right listeners and a clear system for inviting them into your sales process. Doremieux cites examples where 20 leads per week, five booked calls, and two closed clients are more than enough, and the host adds that even 10 downloads represent 10 real people excited to hear from you, akin to a small but highly interested room.

How can I repurpose podcast content into blogs and emails that still drive traffic years later?

In the episode, the host shares a story of a podcaster who turned an episode into a blog post in 2019 and found that the blog remains one of their biggest website traffic drivers years later, illustrating the power of repurposing. Doremieux suggests systematically converting episodes into written formats like blogs, emails, and social posts, then strategically linking back to the original audio so that each conversation becomes a multi-channel asset that can continue to attract and nurture prospects long after its initial release.

Full Episode Transcript
Speaker A: Podcasting is international. You didn't need me to tell you that. But what is interesting is having international guests on this week's guest is from France and she has some really, really good stuff about branding. And if you think your episode from like two years ago is dead and useless, guess what? It's not going to talk about that in just a minute. Stay tuned. Nathalie, thanks for coming on today. You've got an interesting story because you started in it, you've got this rich background in this world of logic, and then you start the membership lab where you're talking about brand building with podcasting. I mean, you're humanizing these complex systems. You're working on this stuff. So how did, like, how did your system's first brain go over to the sometimes messy, some unpredictable world of content creation? How did you make that jump? Speaker B: Yeah, so actually it's pretty logical, I would say, in the way this came about. So our background. So I run the business with my husband and business partner and we are both technical, come from it, software engineers from the Silicon Valley. And basically what this came about is we realized really quickly, like in our first six years of business when we moved back to France, that just the technical bit and like, you know, creating products, we were creating softwares is not going to get us a successful business because you still need marketing, you need sales, all things that we were trying to avoid. So through connections, because I belong to, you know, like networks of women and I basically surrounded myself with other business people, you know, because my. I'm not wired as an entrepreneur like my husband is, and I'm more like the employee trying to catch up and, and be the entrepreneur. But it's something that I really to really have to work on. This is not really like why I'm at the core. So it's always been a bit of a struggle, but it's something that I know so I can work with that. So the way this work is like by basically being surrounded by other people really quickly, I realized that there are so many different pieces and hats that you have to wear, you know, in the business. And the software that we are building, it turned into, well, let's build websites, because that's what people want. Then we got into the elearning space and the thread has always been we need to solve a problem. If you want people to buy your stuff, whether this is a service or a product, you have to solve a problem that they have that they're willing to pay for. Okay, so that's the logical bit. Now in order to do that, they need to know you exist, they need to know that you have a solution, and they need to know that belief that the solution will work for them. And how do you do that? Well, you do that through your visibility, through sharing content, through a marketing strategy. Now, what I love about podcast and how this really came to be is one, the fact that you don't have to be on video for people that don't want to be on video. But there is this thing about hearing people's voice where you can really feel the emotion and the energy, and if people actually believe in what they are talking about. Right. It's very different than writing. You know, writing, you can read something, and if you're in a bad mood, you're like, oh, she's attacking me. She's mad. And if you're in a good mood, you're like, oh, right. So you. There is this interpretation that you have with writing, and I think that when we do audio and video is even bigger than that, is you accelerate the trust factor. I mean, the love you or hate you kind of. Because, you know, it goes both ways. Speaker A: Yes, it does. Speaker B: But that's what I love about podcasting. You know, like, if you have something to say, then, and you're not a writer, doing a podcast where you basically record yourself makes, you know, allows you to be much more, like, natural and just talk the way you talk to people, which is actually what you want, because this is how you're going to attract the people you're meant to work with. Right. And like writing, where you can spend three weeks rewriting your post. Right. You get close to zero engagement, and then you're like, oh, my God. Speaker A: Not that any of us have done that before. Speaker B: So that's really been the transition. It's really looking at what others are doing and then what it is that I want to do. So when I started my podcast, I now have 137 episodes for the membership Lab. I really started the podcast actually on a dare. Somebody said I was working with said, can you do 100 days of videos live 400 days straight? And I say, yes, I can have done it before on Facebook. And I'm like, you know what? I'm going to record those and I'm going to turn that into a podcast. So those were the first hundred episodes of my podcast and unedited. Speaker A: Wow. Speaker B: And then I went on to do 37 interviews, because then I got into it, you know, and I started to interview people and have, you know, like, great conversations, you know, like around coaching programs, online programs, elearning and all that stuff. So that's really where it came about. But it's always been like, is there a gap? Is there a problem that people are having right now? And can I create a solution for it? Now, the podcast is a great way to connect with people, like I said, but you also need a podcasting strategy. Right? Just podcasting is not enough. You know what I'm talking about, right? Speaker A: I know, exactly. We talk about it all the time. You've got to have that strategy. You've got to have those pieces to it to make sure that. Yeah, exactly, sure. Is that where. Is that where the school kind of came out of that then? Speaker B: So basically podcast lead flow is. That's really where it came from, is like, how can we help people use a podcast to generate leads in sales? There is a missing gap, a connection. How do you connect with your listener? People believe that and a lot of people still do that. People listen while running gardening, et cetera, and half listen and do something else, you know, and that is true. Like that's one way that people consume podcasts. And you cannot change that. Right. But you can be strategic about it because it's all about repurposing. And what do you do with those episodes? They are real assets. Right. And I think that's what a lot of people are missing, is that they publish an episode and they think that it has a one week lifespan and then they are back to creating another episode. No, you created an asset. How can you repurpose it in a way where you control the next step? Speaker A: I love that because I've had a number of guests where we've talked about like, first off, yeah, you've created that asset. There's so many different ways to repurpose it. And again, it's an evergreen asset. When I look back to our downloads on our podcasts, on some of the podcasts that we produce for, there's. I mean, there's 10, 15, 20 episodes back. There's downloads coming in every single week. It's not, I love the. It's not a one week thing. Yeah, you've created this. Now granted, the first week is probably when it's going to be working its hardest for you. Speaker B: Yeah. Speaker A: But as it goes along, it is still out there. It is still doing the work for you. I had someone the other day talked about they did a podcast and off of that podcast they created a blog. And, and that blog is still. It's one of the biggest drivers to their website. And that was done in 2019. Speaker B: I'm not surprised. Yeah, when it's the right message at the right time. I mean, and we can talk about that too, but like the key in the content, what do you say in your podcast? Right. So that it speaks to the right person. Right. To the state of how they are right now. What do they need to hear for the next step? And so it's, it's the whole podcast strategy. I think people think that podcasting is a strategy. No, it's just a tool, right? Speaker A: Oh, I love that. I absolutely love that. Podcasting is not a strategy, it's a tool. I make the example too all the time of how I always tell people any tool in your toolbox can be a hammer, but not any tool in your toolbox can be pliers. And too many people try and use podcasting as just a general tool rather than it, like, look, it's, it's good at this specific thing. Not everything. Yeah. With, especially when it comes to the strategy. How, like when you talk about the strategy and I love you talked about like the, the journey, are you talking about the buyer's journey in terms of like where they're at in terms of your sales funnel or what were you kind of referring to with that? Speaker B: So, so basically the. I think the first thing is you need to understand or to be really clear in your head why you're podcasting. Like, what is, what is your intent? If you are selling high tickets and you are selling through calls, right. People have to book calls. Then you need to reverse engineer that and think, okay, what do I need to share in my podcast for people to relate to what I'm talking about? For people to feel that she knows what she's talking about. I kind of like her style or his style. And what do they need to hear in order to trust you? Just for the next step. And the next step could be give me your name and I can send you something of value. Right. When we created Podcast Lead Flow, it's like, give me your name, tell me a bit about you, and I'll send you something really, really unique generated by AI. That's one of the things that we have that's unique to you and that's where we make a real connection. Because now they're like, okay, I'm telling you about myself. You give me something of value and then that person can be added to your CRM, right. To your follow up email sequence. You invite them to go on a call or things like that so that it's really like reverse engineer what the ideal client workflow is and where does the podcast fit. So of course you're not going to have all your episodes work that way, right? You can have interviews, you can have inspirational posts. But I really strongly believe that as part of your strategy, you need to have a couple of key, I call them asset episodes, where the sole purpose is to show you how you work, what your solution is, and thinking with having in mind the person that's ready, like the person that has the pain and is looking for a solution and might say, let me look into that. Okay? So in these, you literally use them as you're using a lead magnet. You repurpose them. We had a client, she shared that episode in our nurture sequence, right? So existing people already on her list, they've never booked a call, they've never bought anything. She added it to the sequence as one of the value emails. You know how you nurture them, right? And you give them regular value. Well, if you have really, really good episodes that you know are relatable to people, then add them to your nurturing sequence, Even if it's 2 years old, like you were saying, it doesn't really matter. It's value, it's an asset. And because they can hear you and like, you know, reading from you, because they can hear you, they can feel the again, they can feel the energy, they can feel that you believe in what you're talking about, and they are much more likely to take the next step if they are ready. Speaker A: Is your podcast not getting the results you hoped for? Are you feeling stuck and unsure how to grow your audience or make a real impact? We get it. Podcasting can be a challenge, but with the right strategies, it can be an incredibly powerful tool. That's why we're offering our free no pitch podcast consultation. We'll spend 30 minutes with you identifying areas for improvement on anything from optimizing your audio or video quality to developing a content strategy that resonates with your customers. If you're ready to unleash your podcast's full potential, visit the link in our show Notes to schedule. Your free consultation space is limited, so sign up today so we can help you create a podcast that truly shines. I love the way you word the. The kind of hear you and I. I'm not a big energy person, but I feel the same way about it because once again, so many people, they think, oh, my gosh, what happens if someone hears me and they don't like me? And I'm like, great, they're not your client. That person's going to call you and just be annoying until you finally say, look, we're not going to work together. Or they're going to say, look, we're not going to work together. So eliminating people up front is not necessarily a bad thing. It is. It is very much. It gives you the ability to find your people, find who you're going to get along with, find who you want to work with as long as you've got the. As long as you've got the right words in place, and as long as you've been targeted for the funnel. Um, I love how you've said that. It's interesting because to me, like, when did you feel like. There's a lot of people that take podcasting and they struggle to move past. This is a hobby. Speaker B: Yep. Speaker A: And we talk about pod fade all the time. I believe that the latest thing that I saw was 86% of episodes or 86% of shows struggle to get past episode 15. Speaker B: Yeah, it's really. Yep. Speaker A: Yeah, it's tough. And I mean, you and I both know this. This is difficult. This is not just, hey, I'm talking into the can, and magically it appears online. It's just this wonderful thing that is just people going to have them beating down my door to write me checks. As you have gotten into this, like, when did you finally say, okay, this isn't just creating noise. This isn't just creating content for the sake of content. Like, when did the. When did you say shoot? We have to place this correctly in the funnel. We have to be strategic about this. When did that finally click for you? Was there a specific moment? Was there an episode? Was there a guest? What put that piece of puzzle in place? Speaker B: I think it kind of came gradually, you know, like, sure. What the. What I remember of it is that I started to lose the motivation of finding guests or things like that. And I think when this happens, you really want to questions like, why am I doing this podcasting thing? Again? Like, that was fun at the start, but, like, and if you're losing your motivation, then question like, why are you doing it in the first place? And are you able to measure? So for me, I wanted more visibility, and I wanted people to know everything that I know about memberships. I wanted them to know that I am behind some really Big membership 7 and 8 figures that are in the coaching industry. I wanted people to know that, and I am able to share what I learned from these big, big companies that are working with my smaller clients. And when I realized that I could not figure out the impact that my podcast had on the business. I lost my motivation. Right. Speaker A: Makes sense. Speaker B: So you're podcasting, and then you have clients, and clients are telling you, yeah, I saw your podcast. You know, I really like what you're doing. Like, it's straight to the point, no fluff. It's pretty short. I think they're like 10 minutes or something like that, unedited. And. But I'm like, but I have no way to connect with the people that are listening. Sure. So is it efficient? You know, is it making sense for me to still do that? So this first test that we did with a friend where we put this strategy in place, and she shared it in her nurture sequence, and guess what? She got somebody that was on her list book a call while she was on vacation. So that was really cool. When she came back, she got the call and she sold a $7,500 coaching program. And she told me, wow, I was able to connect, to reconnect with somebody on my list to thanks to an episode. So it's a real asset. It doesn't have to be live. It doesn't have to be consumed on Apple or Spotify. Because these platforms, they want to grow their audience. They want the listeners to stay there and binge content. Right. If you want a podcast to work for you, sure, you should be there. Sure. You should have show notes. This is great for SEO and all that stuff. But you also have to repurpose it on a platform, whether this is your website or a page or something like that, where you have control over what is happening next. That's where you connect with the listener. Right. So that's. That's. That's basically the. I want to say, when we did this test and she told me, like, she booked and she bought. I'm like, what? Like, in one week, you know, like, we did this thing. And I'm like, she's like, she's willing to pay for a service just for that. If somebody. Imagine if you can give one client amounts like this to a client by putting this strategy, then now she can see it's coming from this episode number 125. Right. You see what I mean? So now you can reverse engineer and say, like, okay, I know this episode works. How can I continue to repurpose that? Right. And I think that's how you really come up with a strategy that is going to work long term. Do you think she wants to keep podcasting? Oh, yes. Strategic about what she talks about now. Right. Because she's like, what do they need to hear? And it's okay again to have those episodes where you want to talk about something because it needs to come out. It's your way to express, you know, your views, you know, people need to see your values and if you're funny and all that stuff. Sure. But it also needs to be very, very strategic if you want to attract those people for business. Speaker A: What's interesting, and the thing that I pulled from this too, is that in so many cases we talk about how we in large part look at podcasting as content creation, because as you know, you can create the email from it, the blog from it, you can create all the social media clips from it and everything like that. What? And it's nice because they all kind of feed each other. If you send the email, you're like, hey, go check out the video. And in the video you're like, hey, go listen to this in the car also and scroll us while you're sitting in the bathroom. All these other things, I didn't even think of the, hey, this episode from six months ago may apply to what you're doing now. Go ahead and send that directly to the person as part of a CRM to say, look, here's an update for you. That's a very interesting attitude about that. I love that. And that once again too, it is that added way to bring people in and to keep them in your ecosystem, to keep them interested. Keep them, I guess I would say keep them perked up to knowing what you're doing. Yeah, that's a wonderful way to look at that. When you talked about like how there's been times where it specifically brought clients in. Other than that, like looking at the return on investment from it, is that the main way that you gauge that, like looking at like these five people have told us that they've come on as a podcast, but how do you justify the return on investment for, let's say, your show, other than that one specific instance where, I mean, are you seeing that quite often or is there other, I guess, are there other telltale signs that people can look for to say, oh, I pretty sure that came in from the podcast? Speaker B: Yeah. So I mean, you know, my background, like logical, like I was a, you know, creating automations and things like that. So I, we, we really love marketing automation. Like marketing automation, but like behavioral automation also, which is, you know, like based on what you do and what you don't do. So when you look at it from that purpose, basically the idea is that if you can have metrics if you can measure, you can see everything as an experiment. Let's run an experiment. And this is what we expect. We're going to run this, we're going to put this episode in front of X number of people, right? Let's see how many get into our list, right? And then from there how many, you know, actually open the email and then you know, so if you put the matrix in place, if you put the KPIs, right, then you're going to know if I put this amount of money, you know, now I can afford to put 200, 300, 500 into producing an episode because I know that on average, you know, I get this. Right. So for example, the numbers that we have is like I think per week. Oh gosh, I can't remember, like 20 leads. Like it's basically what it is showing is that you don't need a lot of downloads. Speaker A: Sure. Speaker B: If you're in front of the right people, right? People think they have to, they go after downloads because that's the metric that everybody feel they, they control. We don't even know if they're correct. Right. But basically like if you get say 20 leads per week and on those 20 leads there are five people that book a call and you sell two, that's all that you need if you're doing high ticket, right? So the numbers is that work is going to be the number that works for your business. My, the person like that, my client, like who is now a client like she doesn't need a lot. She doesn't read her, she doesn't want her calendar to be filled with calls. She doesn't need that many. But she needs good one. Pre qualified, right? Speaker A: It's funny, I talked like we talked earlier about the pre qualified thing. It's the right people. The other thing I always tell people too when it comes to those downloads, if I told, I always say if I told you there was 10 people in the next room that were really excited to hear from you, would you go talk to them? And people are like, well, yeah. And I'm like, that's the same as the 10 downloads. It's the same thing. It's, it's 10 people that want to hear from you. So I, I was like, yeah, you have to push through that. Speaker B: People need to realize something. Like it's, it's just like we were looking at numbers because you know, we're working on content and people want to see numbers. And I was actually quite shocked. I knew it was low, but I didn't know it Was that low? And I believe, I hope I'm not making a mistake here. I'll share it later with you. 50% of the podcasts have 30 downloads or less. Speaker A: Yes, I have seen that stat also. Speaker B: Okay, so that's what it means. It's like, don't go after volume unless you want to run ads and you want sponsors, right? But if we start to compare the big guns, like what they do and where the first three minutes are just ads and ads and ads on different product they promote, that's how they make their money. That's not how we need to run our podcast at our level for what we want to do, because we have a very different purpose. So podcasting with purpose and having a strategy, I think is the key. And you have to create your own metrics, what success means to you. You know, for your podcast. We all have different definition of that. Speaker A: I truly love that. I've heard the, the old saying, comparison is the thief of joy. And everyone sees, like you said, the big podcasters and like, I want 3 million downloads. And I'm like, no, I want three people that will write checks. That that is the big difference. I want three people that want to do a podcast. And what I mean, want to do it. Right. I don't need 3 million, I need 3. And that, that's what. Since you've been doing this and since you've had your podcast, what's the top thing that you think that you've learned in doing yours? That where you've like, oh, I didn't realize that was going to be a thing when you started this. Speaker B: So first, when I started it, like I said, it was more like a dare. So I didn't want like the podcast, a repurposing thing. Right? I'm like, what am I going to do with this thing? I might as well do, you know, do this. And I guess what I learned, you know, it's like anything that you do for a certain amount of time, like, you find out if that's something that you truly enjoy and want to keep doing, or if it's something that's not aligned. Again, if it's not align with your vision and what you want to do, eventually momentum is going to die down and it's not going to be sustainable. So really always important to do the things that you love, even if sometimes we have to do things that we don't love. But I mean, in the general direction, if you hate being on video and you're scared, don't go and do videos. It's going to be really hard to get started to get your motivation. And I think it's the same for podcasting. Right. So that's the first thing that I learned is that really listen for the science. Are you still excited, you know, doing it after all these, you know, so many episodes? Or is that something that you're doing, like, as a hobby, like you said? So if we. If we talk about, like, the hobby thing, I think some people starting doing. Doing a podcast to grow their business, but without a strategy, and now it turned into a hobby. Right. Speaker A: It's funny you say that, because, I mean, for me, like, conversations like this, I truly love. I enjoy the opportunity to sit down and learn and have these types of conversations. And I see that with some of the business owners that we work with, they're like, okay, I've got to create marketing material. Whatever, we'll do a podcast. But I see, like, some of the good ones a couple of episodes in, they're like, they're really excited about it. They're like, this was a lot of fun. And I mean, it's. For me, I get to create marketing content and have fun and learn while I'm doing it. Yeah, this is a pretty good deal. This is a really good deal for me to do this. That being said, if someone is. There's a time that someone is thinking I should do a podcast, but they're on the fence, whether it's a small business owner, medium business owner, marketing manager, someone that just wants to create their own content, tell their story. This is the question I always love to ask people. What would you tell them as, like, your top piece of advice? And it can't just be just press record. That's lame. And we joke about that. Speaker B: It's useless. Press record is useless. Speaker A: Right. So what is that? What is the top piece of advice, advice that you're going to tell people when it comes to create. Starting to create that podcast? Speaker B: Yeah. So, I mean, it's not just for podcasting, but let's just say for podcasting, if you've had this idea of starting a podcast and it hasn't happened, you have two choices. You shelve it and you stop thinking about it because it's mental space. Or you're like, let me create an experiment and figure this out. If it's going to work, if I'm going to like it, say you're going to do a season. Because a lot of people don't start because they feel like, what if I run out of things to say? Well, if you're talking about something you're passionate about, you won't because you can bring in death. There are, like, so many ways, right? But let's say you do a season that ways. It allows you to have, like, a set time. I'm going to do 10, 15 episodes. Okay, then you reverse engineer. Why do I want a podcast? What is my objective here? Okay. From there, what are 10, 15 topics that I can talk about, where I can share my point of view, my unique point of view that might upset some people and where there might be some people that say, hey, actually, I think like her. I kind of like her. Right? Or him. And. And do that right Now, a lot of people I know get a bit worried about the tag, like the sound. Of course the sound is important, you know, and all that stuff. And that's why you want accelerator. You want people like you, right? To say, because this is what you do. This is an accelerator. Right now, speed matters more than any time. Like in 2026. Like, right? You have to be like, do it, try it, or shelve it, but don't let it take mental space. Right? Because we only have so much. So that's my advice. And like. And if you're like, what the tech? I'm not exactly sure. Do I have the right mic? Do I need to buy the thing? Like, work with an expert, accelerate. Get this, look at what do you want to measure, right? And then at the end of the experiment, look at it, like, did you enjoy doing it? Did it bring you any leads? I bet if you have a strategy and if you do that, what we talked about, you will. Of course we need to talk about quality of content. Right. You need to talk about something that you're really good at. I'm like, it sounds, like, obvious, but, like, if you put this, that structure, that infrastructure, and if you surround yourself with people, I'm going to tell you, I've done it plenty of times. I take care of the tech. You focus on, what do you need to talk about? And your zone of genius, your unique brilliance, Right? What do they need to hear? And that's that unique opportunity where you don't have to be a writer. Then we can talk about. You just press record, but you just press record when you've done all of that. Speaker A: I love that. That is. And to me, the either shelve it or do it is not only just podcasting advice. That is phenomenal. Business and life advice really is. Speaker B: Yeah. I would add one more thing, is that when you procrastinate and I'VE procrastinated, like, oh, I don't think we have time, but I wish we had. If you find yourself procrastinating about could be a sign that that's not something that deep down you want to do. Maybe you're like, I see other people being successful with the podcast. I want to podcast, but maybe deep down you don't. I've seen this for memberships. I've fought through it myself for memberships because I've built a lot. I don't have mine. And people try to convince me that I needed to have one. I don't because I've been procrastinated about it. And deep down I don't want to have one. And that's okay. Right. So it's, it's a sign when you're excited about something and it's aligned with like, what you really, really want to do. We find a way, right. When we procrastinate, as soon as we get into a hurdle, that's maybe a sign to listen. Like, is this what I really, really want to do? Speaker A: I love that. That being said, where can people find you? Find more information about you? Where would you like people to go? Speaker B: Yeah, so I think the best way to find me would be at the membership lab. So thembershiplab.com and also they can find me on podcastleakflow.com that's where we do the podcasting stuff with the awesome. Yeah. Otherwise I'm on LinkedIn with my name. Speaker A: Wonderful. We will put all that information in the show notes. Nathalie, thank you so much for all the information today. I know I pulled a lot from it. Speaker B: Thank you so much for having me. Speaker A: Everyone else, guys, I got. Once again, she gave me some bit. A bit to digest here. I am going to think about this and I'll be right back in just a moment with the summary. Nathalie brought up some stuff that it's so interesting. There's so many things that we hear in podcasting all the time, but we don't always know how to put those pieces in place. The direct email piece, like, hey, if you find someone is in a certain, certain spot on their journey and you've intentionally built an episode that can talk to people that are in that spot in that journey. Holy cow. Email it to them. It could be 2 years old, it could be 4 years, it could be 5 years old, send that to them. It is still relevant. I absolutely love that piece and it's something that I so often forget, especially as, I mean, look, I'm the business owner. I'm busy doing so many other things. There's all these other episodes out here that very simply are so easy to, hey, this made me think of you. Send it to them. Have your marketing team send it to them. Have a clip that you tag them in and say, hey, I saw this and thought you should check this out. I know you're at this spot. What a brilliant, brilliant way to keep that content working for you. So many times we get stuck in an area of podcasting where it's all about next week's episode. You need to keep creating content. That's how you're going to stay relevant. But in the same sense, make sure you don't forget about last week's episode or the week before or the year before. Those episodes are still hugely valuable. And as I said while Nathalie and I were talking, I find that there's still episodes that are getting downloads that are a year or two years old. And it's across the board. It doesn't matter which podcast it is. It could be mine. It could be the business fix, it could be one of our clients podcasts. We consistently see older episodes getting downloaded. There's people that are going to go back and be like, hey, I really like what these people have to say. They're going to binge it. How many times have you found an old TV show that you liked and you're like, you know what? I'm going to start from the beginning and listen to this thing, the. Or watch this thing the whole way through. People are doing the same thing with podcasts. Once again, you're creating content that is evergreen. And so often we forget that that is there. And when you neglect is kind of just going to sit there. So don't be afraid to go back a number of episodes and bring that up and put that in front of the people that need to hear and see it. Additionally, if you're intentional about what you're saying in those and how you've built those, it's once again, it's something where you know that this is directed at person. A. Too many cases we see people that are podcasting just to put content out and they don't have that audience in mind and they don't have that pain point in mind. What problem are you solving? They haven't thought about that. And you need to talk about the pain point that you solve, talk about how you solve it and think very intentionally about where that fits into your sales funnel and talk about it at that point. I love the piece because it was like she was speaking to me about saying, look, maybe you're talking to people about getting them to do an introductory call. That's what we do with our 15 minute no pitch podcast consult. It's an introductory call. We're going to get your email address. We hope we don't make you do it. But once again, it's that top of funnel. I know exactly where that's at and that's to start that process of that know like and trust and that's building knowledge for you. So that way you know how to be effective in a podcast and we can be effective for you as producers, as coaches, as as repurposing, as content repurposers. We can work well with you in all those specific areas. This one was another really, really good one. I'm so glad that I talked with Nathalie. That was through Podmatch. We found each other through there. It's been a great resource. That being said, we would love to be a great resource for you. Do me a favor, click on any of the links below. We'd love to talk to you. Go into the Discord. Would love to chat with you today there too. I would also like to tell you take care of yourself. Can take care of someone else too. I will see you very, very soon. Creating engaging content can feel overwhelming, but it doesn't have to be. That's why I'm excited to share our Stomping Podcasting newsletter. You'll get actionable insights and expert tips straight to your inbox. These are to help you maximize your video marketing and podcasting return on investment. Head over to the Show Notes and click the link to subscribe to our free newsletter. Don't miss out on this opportunity to to become a video marketing and podcasting pro.

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