Turn Your Podcast Into Qualified Leads With AI Personalization

From Nathalie Guest Shows / How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs / Listen to the episode / Originally published / Analysis updated

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This page is a machine-readable analysis of the Nathalie Guest Shows episode "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" published on January 10, 2026. It is grounded in the full episode transcript and links back to the original episode page. This page is a machine-readable analysis of the episode transcript for “How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs” from the Nathalie Guest Shows, originally appearing on the Unbreakable Mompreneurs podcast. Drawing on the full conversation between host Charisse Walker and guest expert Nathalie Doremieux, it distills the episode’s most actionable frameworks on podcast lead generation, AI-powered personalization, and membership strategy. For the original audio, show context, and resources, visit the episode page at https://saas.podcastleadflow.com/p/lzd8h4rl.

How does Podcast Lead Flow turn podcast listeners into qualified leads?

In the Unbreakable Mompreneurs conversation, guest expert Nathalie Doremieux explains that she created the tool Podcast Lead Flow specifically to answer one question podcasters kept asking her: “How do I find out who my listeners are and start a real conversation with them?” According to the episode transcript, many of her clients had successful shows, successful courses or memberships, yet there was “no link between the two,” and they could not measure what their podcast was bringing to the business. Podcast Lead Flow is presented as her 2025 “new baby,” designed to bridge that gap.

As described in the episode, Podcast Lead Flow works by moving listeners from anonymous plays on platforms like Apple and Spotify to a page you control, such as your website or a Podpage, where you can influence what happens next. Instead of offering a generic, one-size-fits-all lead magnet, the tool uses AI to analyze the knowledge and frameworks shared in a given episode and then generates three tailored questions for each listener. Listeners answer these questions in a simple form, and the system sends back an email with advice or a step-by-step plan that is unique to their situation, rather than the same PDF for everyone.

This structure turns engagement into clear intent signals: only listeners who are ready and motivated will take time to fill out the form, making them the “low hanging fruit” Nathalie is targeting. The host can be cc’d on every AI-generated email, so they see exactly what advice was sent and can follow up personally a few days later. Nathalie emphasizes that this is a quality play, not a volume game; the goal is not maximum opt-ins, but meaningful conversations with listeners who self-identify as having a current, painful problem.

How does Nathalie use AI as an amplifier, not a replacement, in podcast funnels?

Throughout the episode, Nathalie is explicit that she uses AI only as an amplifier and accelerator, not as a replacement for human expertise or relationship-building. She tells the Unbreakable Mompreneurs audience that she does not believe in AI writing your course content, replacing your voice on social media, or automating away your human presence. Instead, she positions AI as a way to scale the kind of personalized guidance you would give if a listener were “literally sitting next to you.”

In the Podcast Lead Flow process described in the transcript, AI first analyzes the specific episode content as the primary knowledge base: the host’s frameworks, methods, and actionable advice. Nathalie stresses that “AI is only ever going to be as good as what you feed it,” and that generic internet training data alone is “contradictory” and “no good” for this purpose. By restricting the AI to the episode and the creator’s own expertise, her approach ensures that the advice remains consistent with the host’s philosophy and methods.

Once the episode has been ingested, the AI generates a short diagnostic: typically three questions aimed at identifying where a listener is on the journey described in the episode. Based on the listener’s answers, the system composes an email that might offer “one thing you can do this week” or a simple “four-step plan,” tailored to that person’s context. Nathalie frames this as using AI to extend your human ability to ask smart questions and give focused next steps—at scale—rather than delegating core thinking or empathy to a machine.

What podcast formats and calls to action work best for lead generation?

In her discussion with host Charisse Walker, Nathalie is clear that not all podcast formats are equally suited for lead generation, and not all calls to action (CTAs) are effective. According to the episode transcript, she recommends that the strongest lead-driving formats are solo episodes and guest appearances, because both give you the space to showcase your expertise, values, and ideal-client fit in a focused way.

For solo episodes, Nathalie explains that you can design content specifically around what your ideal clients need to hear in order to start trusting you and considering you as a potential guide. These episodes should not attempt to make the full sale; instead, their job is to move listeners to “the next step,” such as joining an email conversation or booking a call. She emphasizes that each episode designed for lead generation should have a single, clear call to action: not multiple options like “follow me on Instagram” or “find me on LinkedIn if you can spell my name,” which she calls “the worst call to action ever.” A single CTA reduces distraction and makes it obvious what the listener should do next.

Nathalie also warns that relying on show notes for CTAs is ineffective, since “most people don’t read show notes,” and those pages are often cluttered with too many links. Instead, she advises podcasters to repurpose episodes to a page they control—such as their own website or a dedicated landing page—where the audio is accompanied by an opt-in form or Podcast Lead Flow tool. The CTA should be mentioned verbally during the episode (not just at the very end) and reinforced on that page, just as you would structure a classic landing page with only one action available.

How can you repurpose podcast episodes into lead magnets without creating more content?

A major theme of this Nathalie Guest Shows episode is that you do not need more content to get more leads from your podcast; you need better repurposing and clearer funnels. Nathalie explains that many hosts are already sitting on a library of high-value episodes that directly address their ideal clients’ problems, but they treat those episodes only as content for downloads and inspiration rather than as strategic assets.

Her recommended approach, as described in the transcript, is to treat a strong, problem-focused episode exactly like you would treat a classic lead magnet: drive traffic to a controlled page where that episode is embedded, and make the only clear next step the listener opting in. With Podcast Lead Flow in place, that opt-in becomes not just a generic email capture but an interactive “tool below” the audio, where the listener answers a few tailored questions and receives a personalized email. Nathalie herself commits during the conversation to creating such a tool specifically for this Charisse Walker episode, using it as a live example of how the system can be deployed.

She illustrates the impact with a client case study: Alicia, a leadership coach who had an older episode that fit her ideal client’s key assumptions. With Nathalie’s help, Alicia re-recorded the call to action at the end of that episode to point to a new Podcast Lead Flow tool: a diagnostic to “figure out what is your biggest assumption.” They hosted the repurposed episode on a web page with the AI-powered form and then promoted that asset to Alicia’s existing email list as part of her nurture sequence. One subscriber who had been on Alicia’s list “for a while” but never taken action went through the tool, booked a call (the CTA in that funnel), and ultimately invested in a $7,500 offer. Nathalie highlights that the breakthrough was not a new episode or a new lead magnet, but a more strategic, personalized way to use an existing one.

What makes a membership or online program succeed instead of fizzling out?

Beyond podcasting, the episode dives into Nathalie’s 20 years of experience building online programs and memberships through her company, The Membership Lab, which she runs with her husband. She notes that they have helped create “over 300, almost 400” membership platforms, and that this history has shown her clear patterns in what separates programs that thrive from those that never launch or quickly fizzle. The first and most overlooked factor she cites is founder alignment: many struggling membership owners built a membership for the wrong reasons, often chasing the idea of “passive income” or recurring revenue rather than because they truly wanted to run a membership.

Nathalie stresses in the transcript that a membership is “scalable by definition,” but only if you intentionally decide how involved you will be and stick to those rules. She describes how some creators over-promise—committing to one or two live calls per week—and later realize they have “created another job” for themselves. In her program “First Members,” which she designed to validate ideas before she and her team build the tech, she requires that clients “sell” her on their concept; if she cannot feel their energy and excitement when they describe it, she tells them bluntly she is “not sold” and that the format or direction may be wrong. This is partly an ethical stance—she no longer wants to take money from people who will never launch—but also a predictor of member engagement and retention.

On the market side, Nathalie argues that a winning membership must solve a recurring problem, not just package generic expertise. The transcript makes it clear that “I’ve got expertise, let me package that” is “not enough anymore,” and that these kinds of memberships “don’t work anymore.” Instead, successful programs are built around a clearly defined, ongoing outcome: saving time, making more money, becoming happier, or mastering a skill. Founders who can articulate exactly why members join and why they stay—and then design the experience to deliver that recurring value—tend to build memberships that endure.

How should you validate a membership idea and build your first cohort?

In the episode, Nathalie aligns with the familiar online business advice to “sell it before you build it,” but she adds nuance based on her First Members program and concrete conversion data. She tells Charisse that a waitlist alone is not validation, because people can enthusiastically join a list yet never buy: they may like you and like the idea but not feel the pain strongly enough “now.” For her, real validation only happens when people “take out the credit card.”

Her First Members process starts by helping clients craft an “interest list” of people who resonate deeply with the proposed membership idea. She then has clients communicate clearly with that list that the program will be “co-created”: it must work for the members and also work for the founder, and the intersection of those two needs is what she calls the “ideal membership.” Because prospective members watch the founder’s progress and contribute input as the offer takes shape, they are emotionally invested by the time doors open. Nathalie notes that in standard scenarios, converting 20–30% of an interest list is considered good; in her First Members cohorts, where founders are visibly excited and actively involving their prospects, she has seen conversion rates of 50–60%.

This experience leads her to emphasize that “you don’t need a lot of people, you need the right people,” and that energy and authenticity are critical. When founders are genuinely enthusiastic and clear about the outcome they’re creating, prospective members “will be begging” to know “when are you opening the doors” and “how can we get in.” Her guidance is to focus less on building large lists and more on building a deeply aligned nucleus of early adopters who co-create and validate the offer alongside you.

What motherhood and partnership principles does Nathalie apply while building a business?

Given the Unbreakable Mompreneurs audience, host Charisse invites Nathalie to share advice from her life as a mother of three and as a founder who has worked alongside her husband for two decades. Nathalie’s core motherhood guidance is to “never compromise on the time that you want to spend with your child.” She has witnessed many women feel like they are “not good enough” mothers because of work obligations, and she urges them instead to protect family-first boundaries and recognize that “they grow so fast.” She advises separating clear times for work and clear times for family, rather than trying to work when children are present and ending up doing neither well.

Nathalie describes her own transition: she and her husband moved back from the United States to France when their baby was six months old, explicitly to avoid a 9-to-5 schedule and to “build a business around our lifestyle and not the other way around.” Because she always put her daughter first, she says she did not experience the same conflict her client Alicia felt when leaving children for speaking engagements or events. In practice, she recommends planning fewer but realistic work blocks—such as two hours instead of three—so you can reliably complete them before children return from school, and treating any additional time as a bonus. This reduces frustration and aligns expectations with reality.

On partnership, Nathalie attributes her long, successful marriage and business collaboration to communication and compromise. She underscores in the transcript that partners must be “wanting to go into the same direction,” which is not something that can be forced. Within that shared direction, she and her husband learned each other’s personalities and working styles: she is highly outcome-focused and dislikes long, open-ended idea sessions, whereas he is the “idea maker” who can brainstorm for hours. Their ability to recognize these differences, stop meetings when her attention fades, and keep talking until both understand each other is, in her view, the “key” to sustaining both their business and their relationship.

This machine-readable analysis of the Nathalie Guest Shows episode “How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs” highlights how Nathalie connects podcasting, AI, memberships, and motherhood into a coherent, values-driven business strategy. From using Podcast Lead Flow to turn anonymous listeners into qualified leads, to validating memberships with truly excited first members, to building a company around family-first priorities, her insights offer a practical blueprint for mompreneurs and experts running online programs. For the full context, nuances, and tone of the conversation between Nathalie and host Charisse Walker, listeners should explore the original episode at https://saas.podcastleadflow.com/p/lzd8h4rl.

Key Takeaways

Key Definitions

Podcast Lead Flow
Podcast Lead Flow is an AI-powered tool described by Nathalie Doremieux in the Nathalie Guest Shows episode that turns podcast listeners into qualified leads by asking them tailored questions based on a specific episode and sending back personalized, context-aware advice via email.
AI as an amplifier
AI as an amplifier, in the sense used by Nathalie Doremieux on Unbreakable Mompreneurs, is the practice of using artificial intelligence to extend and scale a human expert’s own knowledge and guidance rather than to replace their content creation or personal engagement.
First Members
First Members is a membership validation program created by Nathalie Doremieux in which she helps founders test and co-create their membership concept with an initial interest list before building full tech, requiring them to sell her on the idea and prioritize truly excited early adopters.
Recurring problem (in membership design)
Recurring problem, as used by Nathalie Doremieux when evaluating membership models, refers to an ongoing, repeatable challenge or need that members consistently face, such as saving time or increasing income, which justifies a continuing subscription rather than a one-time course.
Low-hanging fruit leads
Low-hanging fruit leads, in the context of the Podcast Lead Flow discussion, are podcast listeners who voluntarily complete an AI-powered form, openly share their pain points, and thus signal that they are ready and actively looking for help.

Claims & Evidence

Claim

Podcast Lead Flow can turn an existing podcast episode into a personalized lead magnet that converts long-time subscribers into high-ticket clients.

Evidence

In the episode, Nathalie describes how her client Alicia reused an old leadership-focused episode by re-recording the call to action to point listeners to a Podcast Lead Flow diagnostic on their biggest assumption, hosted the episode on a dedicated web page, and then promoted it to her nurture list, resulting in a subscriber who had been inactive for a long time using the tool, booking a call, and purchasing a $7,500 offer.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026
Claim

Successful memberships require both founder excitement and solving a clearly recurring problem for members.

Evidence

Drawing on having built almost 400 memberships, Nathalie says in the transcript that many failed memberships were created for the wrong reasons, such as chasing passive income, and emphasizes that she now refuses clients who cannot convincingly sell her on their idea, insisting that winning memberships are both aligned with the founder’s genuine enthusiasm and designed around members’ ongoing needs like saving time, making money, or learning a skill.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026
Claim

Highly engaged interest lists can convert to paid memberships at 50–60% when they are co-creating the offer with the founder.

Evidence

In describing her First Members program, Nathalie contrasts the typical benchmark of 20–30% conversion from an interest list with her observation that clients who are truly excited and who communicate an ongoing co-creation process with their early audience often see 50–60% of those interested people enroll when the membership launches.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026
Claim

Most podcast show notes are ineffective as lead generation tools because listeners rarely see or act on their links.

Evidence

Nathalie states in the conversation that while show notes are useful for SEO, “most people don’t read show notes,” that many listeners do not even know they exist, and that they typically contain too many links and calls to action, which is why she instead recommends driving listeners to a dedicated page with a single, clear CTA and an embedded opt-in or AI tool.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026
Claim

Building a business around family priorities can reduce the guilt many mothers feel about balancing work and parenting.

Evidence

In the motherhood segment, Nathalie recounts moving back to France from the United States when her baby was six months old specifically so she and her husband could avoid a 9–5 job and design their business to prioritize time with their children, contrasting her relative peace with the guilt experienced by her client Alicia and advising listeners never to compromise on the time they want to spend with their kids.

Source: Episode transcript - full_transcript - Nathalie Guest Shows - "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026 - Nathalie Guest Shows / "How to Turn Your Podcast Into Leads Without Ads or More Content with Nathalie Doremieux on Unbreakable Mompreneurs" / published January 10, 2026

Key Questions Answered

How can I turn my podcast into a lead generation machine without running ads?

In the Nathalie Guest Shows episode with Unbreakable Mompreneurs, guest expert Nathalie Doremieux explains that you do not need ads to turn a podcast into a lead source; instead, you need to drive listeners to a page you control and give them a single, compelling next step. Her tool Podcast Lead Flow analyzes a specific episode, asks each listener three tailored questions based on that content, and then sends a personalized email with advice or a simple plan, converting anonymous listeners into identified leads who have actively shared their situation and are primed for follow-up.

What is Podcast Lead Flow and how does it work?

Podcast Lead Flow, as described by its creator Nathalie Doremieux on Unbreakable Mompreneurs, is an AI-powered tool that connects podcast episodes to your email list and sales process by replacing generic lead magnets with personalized guidance. You host the episode on a page you control, listeners answer a short AI-generated form based on the episode’s frameworks, and then the system emails them customized advice while cc’ing you, so you can see their responses and choose to follow up directly with those most ready for help.

How should I structure calls to action in my podcast episodes to get more leads?

According to the episode analysis, Nathalie Doremieux recommends designing key podcast episodes—especially solo shows and guest appearances—around a single, clear call to action that moves listeners to the next step rather than trying to close a sale on air. She advises mentioning that CTA during the episode (not only at the very end), sending listeners to a page you control instead of relying on show notes, and avoiding multiple competing CTAs like social follows so that the only obvious action is, for example, using your AI-powered tool, opting into your list, or booking a call.

What makes a membership site successful, according to membership strategist Nathalie Doremieux?

In this Nathalie Guest Shows episode, membership strategist Nathalie Doremieux says successful memberships are built around two pillars: the founder’s genuine excitement for the model and a clearly defined recurring problem that members need solved. She cautions against launching memberships solely for passive income or recurring revenue and insists that founders set clear involvement rules from day one while designing the experience around specific ongoing outcomes—such as saving time or making more money—that keep members joining and staying.

How can I validate my membership idea before I build it?

Drawing on her First Members program, Nathalie Doremieux explains in the episode that the best way to validate a membership idea is to build an interest list and sell the concept before you build the full platform, treating enrollment as the only real proof of demand. She has clients clearly tell early followers that the membership will be co-created, which increases their emotional investment, and reports that highly aligned interest lists can convert at 50–60% when the founder’s energy is palpable and the program solves a pressing, recurring problem.

How does using AI with my podcast differ from just using a standard lead magnet?

In the Unbreakable Mompreneurs conversation, Nathalie contrasts traditional lead magnets, where every listener receives the same PDF or resource, with her AI-driven approach, where each listener answers a few questions and receives advice tailored to their context. By analyzing the specific episode’s content and generating individualized next steps instead of a static download, AI acts as an amplifier of your expertise and makes listeners feel as if you are sitting next to them, increasing perceived value and the likelihood they will engage further.

What advice does Nathalie Doremieux give mom entrepreneurs about balancing business and family?

On Unbreakable Mompreneurs, Nathalie Doremieux urges mothers not to compromise on the time they want to spend with their children and to consciously design their business around family priorities, rather than treating family as an afterthought. She recommends scheduling realistic work blocks when children are not present, accepting that trying to work during family time leads to frustration and wasted effort, and viewing any extra work time as a bonus so that both your business and your relationships can thrive.

How can guest appearances on other podcasts generate leads for my business?

In the analyzed episode, Nathalie notes that guest appearances are as powerful as solo episodes for lead generation because they let you showcase your expertise to a fresh audience while still directing listeners to a single next step. She even mentions offering a free tool that creates an RSS feed of all your guest appearances so you can repurpose them as your own podcast-like archive, each linked to a clear call to action and, ideally, an AI-powered tool that turns interested listeners into identified leads.

Why are show notes not enough to turn podcast listeners into clients?

Nathalie Doremieux explains in her conversation with Charisse Walker that while show notes can be good for SEO, they rarely drive leads because many listeners do not know they exist and those pages often contain too many links and CTAs. Her solution is to repurpose key episodes to dedicated web pages where the audio sits above a single opt-in or Podcast Lead Flow tool, so the path from listening to engaging with you is simple, visible, and frictionless.

How can I use AI ethically in my coaching or membership business?

Based on the practices described in this Nathalie Guest Shows episode, an ethical use of AI in coaching or memberships focuses on amplification: you feed AI your own frameworks, methods, and episode content so it can help scale personalized guidance, rather than asking it to invent advice or replace you in conversations. Nathalie is transparent about AI involvement, even encouraging one client to tell subscribers that a helpful email came from a trained AI, and she emphasizes that the real value still comes from the human relationship and follow-up, not from the AI-generated message itself.

Full Episode Transcript
Speaker A: Hello, beautiful moms and entrepreneurs. My name is Charisse Walker, and I'm your host of the Unbreakable Mompreneurs podcast. This is a place where we come together to learn, grow, and inspire. So sit back, relax, and let's get started. Hello, Unbreakable Mompreneurs. My name is Charisse Walker, and welcome back to another episode. And today I'm excited because if you write some courses or if you have a podcast and you're not necessarily turning your podcast into lead generation, well, today is your day. Natalie Dore Mew is in the house. And so, without further ado, would you like to introduce yourself to us and pronounce your name correctly? Speaker B: Yeah, sure. Actually, you did really, really well. I would say way above average. Speaker A: Okay. Speaker B: But it's just a fact of trying, you know? Yeah. So my name is Natalie Dorenier. So I live in the south of France. I am both French and American. I've lived in the US for 10 years in the Silicon Valley, and I am. I'm a mom of three, and I run a family business with my husband. We've been in business for 20 years, and in two days will be our 30th anniversary. And we basically have two sides of our business. The first one is the Membership Lab. This is what we've been running for years now, where we help people with their online course, their coaching program, their memberships, and we help them with the tech, building the platforms, but also with the strategy on how do we create an experience, insight, so people actually stay. We also have been involved in AI for a while. AI as an amplifier, not as a replacement. Right. So as an accelerator of result as well, for people that do online courses and memberships and programs. So we create tools basically for our clients to help their clients. Right. And then the new baby, which is the lead generation. I say new baby because it's from 2025. Okay. And it's called Podcast Lead Flow. And it's a tool that answers the problem of how do I find out who my listeners are on my podcast and how can I connect with them and start a conversation? So that's the problem that we wanted to tackle. And of course, we used AI to. To help craft unique lead magnets, if you will, unique advice and coaching for every single listener based on what they share. So we can talk more about that. But that's kind of like the two work hand in hand. It's like we had people that were saying, I have a podcast. It's great content, it's got value, and I'VE got clients or people in my course or membership, but there is no link between the two. I don't know what the podcast is bringing to my business. Right. So we wanted to find a solution for that. Speaker A: I love that. And it's such an important thing to do. Like I, I talked to a lot of people and I've done a lot of episodes and a lot of them do use their podcast or something to be able to generate the leads and other people are like, oh no, it's my passion project. I've never really thought about that, so maybe I need to. And that's been me. So with AI, like what type of things do you mean by AI? Is it automated or can you expand on that a little more? Speaker B: Absolutely. So remember earlier I was saying AI as an amplifier and an accelerator. That's how we use AI. We don't think like AI to write your content or write your course or do comments on social media for you. Absolutely not AI to amplify the human side of things. So for example, with podcast leaf flow, where AI comes in is that you know when and we can talk about this, you know, deeper, but you know when, when people listen to an episode and if they listen on a page where you have control of what happens next. So on your website or on a POD page, I'm talking not Apple and Spotify, where people want you to stay there, right? So a page where you have control and maybe below you have an opt in. Very quite typical, where you want people to give you their name and their email in exchange for a lead magnet. Okay. Now when you do this, the listen, every listener gets the same lead magnet. Now with the power of AI, what we can do is AI can analyze what is said in the episode as knowledge, right? Like if you have a method or a framework that you share, right? Something actionable, then it can come up with three questions that it's going to ask the listener in order to find out where they're at so that it can send them an email that is unique to them. So based on your context, based on your situation, here is one thing you can do this week or here are your four step plan. So not everybody gets the same thing based on where they're at, right? So that's where it comes in. Because it has the ability to analyze. But AI is only going to ever be as good as what you feed it. It's not good on its own, right? It's going to grab things from Google and all these places and it's contradictory information like it's no good. We wanted to start with our expertise. And in that case, that's the episode. Then it needs context. Right. So this is the method. This is how you can do things. And if the listener is thinking, but how does this apply to me? But what about me? For me, what does that look like? It's literally like having the listener sitting next to you. You ask them a couple of questions, and based on that, you give them a piece of advice. Okay. For you, I think you should start here. And you see the value versus a PDF that a lot of people don't even read fully. Speaker A: Right. That is amazing that it can do that. So how did you come up with the idea? Speaker B: So the idea came from my husband, who is the idea, you know, maker, who gets several ideas a day, you know, but this one really came from talking to podcasters. So I want to say, three years ago, I went on this journey to reach out to 100 podcasters. Speaker A: Oh, wow. Speaker B: To find out how they were using their podcast. And when you mentioned earlier, there are podcasts for people, it's just a hobby. I found that and I was shocked. I didn't know that there were that many people that were doing a podcast. I don't know, because it sounds cool. Maybe they like to talk and have conversation with people, but they're like, no, I'm not doing it to grow my business. So it's a hobby. Totally fine. Totally fine. It's not for them. They are not looking to connect with the listener. Maybe they are looking for more downloads so that they can get sponsors. I get it. That's a way to monetize. Right? But there were also people that actually want to do a podcast with a very clear strategy in mind, which is to talk to their ideal client and get leads and get clients from it. Right. So they want to see that roi. That's why they run. Of course you have episodes that are going to be about inspiration, storytelling, tell them about you, and things like that. But you should have key episodes that are about your ideal clients. And you need to figure out what it is that they need to hear in order to start to trust you, to want to learn more from you, and to start to feel maybe that person can help me. That's all we need from the episode. We are not going to get them to buy anything from listening. Right. We just need to get them to the next step. And when we created the tool, the tool was just to do that. It's called Podcast Lead Flow. And it's basically to just say, let's Connect start a conversation by email. So when they get the email, as the host, you can also be cc'd on the email. That means that you see what they're getting and then you can follow up in a couple of days, right, by replying if you want. So how did you like this advice? And maybe you have something more that you want to say because now it's you, right? You're taking control of the flow. So this is obviously not a quantity but thing, it's a quality thing, right. This is really for people that want to connect with the, what we call also the low hanging fruit, right? The people that are just raising their hand and are ready. Those are the people that are going to fill out the form, right? They're going to tell you where they're at, what is the pain, because they are actively looking for help. Speaker A: That's amazing. Okay, so let's fast forward through the process, right? And so your help with that, they start nurturing, they start having conversations that eventually the, the potential client says, okay, I want to learn more. And so they sign up and they either they're coaching or they sign up for a membership. And you've helped over 300 people create these membership sites, which is amazing. So what separates the good from the bad from either it fizzling out or it taking off? Speaker B: Are you talking about the membership specifically? Speaker A: Yeah. How do they know that they have a winning program or, or something that's worthwhile? Speaker B: So there is something that is people are not paying attention enough. Is, is that something that you really, really want to do? When you see people say that they are overwhelmed, it's too much work, people said it was going to be passive income. There is a very good chance that these people started a membership for the wrong reasons. Speaker A: Okay. Speaker B: Because a membership is a model that is scalable by definition, right? So it's for you to set the rules and say how much you're going to be involved and stick to these rules. Some people get so excited, they're like, I'm going to do a call a week, or let me do two calls a week and three months in they're like, oh my gosh, I just created another job for myself. So that's the first part I would say is are you excited about the idea? When you tell me the idea, when you explain it to me, I need to see excitement, I need to feel the energy. I have this program, it's closed right now, but it's called First Members and I created it for this because out of the over 300 almost 400 that we built. There are a lot that they paid for the tag from us, but they never launched. I'm like, I don't want to take on these people anymore. I don't want to take their money. I want successful clients. So I'm like, I've got to create a program and I'm going to help validate the idea. And part of validating idea is that you have to sell it to me. And I've told people I'm not sold. I don't think that this is that really what you want to do. Like, you don't sound excited when you talk about it. You sound like it's going to be a lot of work. Speaker A: Right. Speaker B: So that's usually a sign that maybe this is not the right direction or the right format for you. Right. And I can tell when we talk. And so I get them talking and then suddenly I see something where there is a little smile or something. I'm like, okay, now maybe we got something here. Let's dive deeper because people think membership, recurring income. If only I can get this amount of members, I'm good. That's not the way to think about it. Right. So that's the first thing. Like, is it really aligned with the vision you have, what you want to do, and then set those rules of how you're going to be involved from day one. The second piece is that your membership needs to solve a recurring problem that people have. And that's super important. You cannot just say, I've got expertise. Let me package that, put that into a membership and sell it. Because people need to hear this. This is not enough anymore. Those memberships, they don't work anymore. You really have to dive deeper into what is it that people need from you, where you have the expertise. Are they trying to save time? Are they trying to make more money? Are they trying to be happier? Right. Whatever that is. Are they trying to learn a skill or something? Right. So you have to go deeper into that. The one that are successful are the one that have nailed that piece. They know exactly why the members are coming and they know how to make them stay. Obviously. Speaker A: I love that. That is such good advice. And first of all, kudos to you that with your integrity that you're not just taking people's money, that you actually want people to be successful. Because I've come across several people that they'll happily take your money and they don't care if you're successful or not. They got your money and if you paid them for years and years and it just, yeah, kudos to you. I think that that tells a lot about you as a person and how you can be successful with your clients too. Yeah, good. Speaker B: So, and you know when we did this. So very interesting stat. I'm sure you've heard about this strategy of selling it before you build it, right? Like you sell the course before you build it. Because if you don't sell it, then you don't have to build it. Right. I love the concept. Some people are scared about that because they're like, o my gosh, I'm going to have to like. It is a good strategy. If, if you want to test an idea, right. You're never going to really, really know until people take out the credit card. That's the reality. A waiting list is not enough. You could have tons of people on your waiting list because they love you and then they're going to say, oh, I love the idea, but like right now I can't, you know, I'm busy. But I will come as soon as that doesn't work. That means it's not for them. The pain is not here now. Speaker A: Right. Speaker B: So what's really important is that you basically create that interest list. Okay. But what I found when I did first members is that those people that were excited about it, they are the people that got on it and that did the homework and they're like, yeah, I sent the email, I started to build my, my, my interest list. And usually we would say on an interest list of people that have raised their hand and I've said, I'm interested. If you confer 20, 30%, it's good. My people, how excited they were, 50, 60%. So that tells you that you don't need a lot of people. You need the right people. And when we build the interest list, we strategically created it so that we were telling them from the start, we're going to co create this because it needs to work for you, but it's going to also need to work for me. If it works for you, it works for me. At the intersection is the ideal membership. These people, because they've been working through, because now they are in the interest list, they've been looking at how you're making progress and they're getting involved. By the time you open the doors, they're already in it. They've had a foot in it for a while, right? So see when you. But you have to have that energy, people have to, to feel that, right? That's really energy that you can pass through these people. So that they'll be begging, literally begging. When are you opening the door? How can we get in? And for that, you don't need a lot of people. Speaker A: No, that's true. And I love the. The concept of the right people and getting them excited to get ready. So let's talk about that. Let's go back to the pod. Yeah. Because you're nurturing these people. You're wanting to, like, see if they're interested. You want to have the right people. What is your recommendation to get them to make a call to action at the end? Because I. Many times, and you'll see me on this podcast probably, that I don't always say, hey, please, like, and subscribe. And I definitely don't say, hey, go to this, unless it's for the person I have as a guest. So what's your recommendation on how to guide listeners to action? Speaker B: So the best podcast formats for you to generate leads is going to be solo episodes or being a guest on a podcast. Speaker A: Okay. Speaker B: Okay. And this is the reason. So first, and by the way, what I'm going to do is I'm going to create an AI tool for episode, right? Because here I am going to create a tool with podcast lead flow for this episode that we are doing. Right? And that's what I'm going to share with people, because I'm going to tell them, here is the episode, and here is a tool for you below to start taking action. Okay, so why a solo episode? Because in the solo episode, you have an opportunity to show your expertise, show how you're working people with people, what your values are, who you like to work with that format. And then you can have a call to action. And that call to action, there needs to be only one. If you say, follow me on Instagram sometimes I used to say, follow me on LinkedIn if you can spell my name. Worst call to action ever. Nobody's going to ever do that, right? Why would I say that? So. So one clear call to action. So. And mention it not just at the end. See what I just did? I told you there will be a tool below. So now people that are listening know there will be a tool below that I'm going to share again as the call to action when you ask me, how can people find out more about you? Okay, so one call to action to not distract people. I know people put the call to action in the show notes. Well, guess what? Most people don't read show notes. A lot of people don't even know they exist. And there are way too many links and calls to action. So they are great for SEO. I'm not saying don't do show notes, right? But this is not how you're going to get leads. How you're going to get leads is repurposing. Because yes, you can share on Apple and Spotify because you want the downloads, you want the reviews, you want to be there on their, you know, engine, fine. But these platforms, they don't care about our business. They want the listener to stay there and continue to binge episodes. Not even yours, others, right? So that's not where they're not going to get you help you get that call to action in effect, right? So people say, well, I just can't. Yes you can. You repurpose that episode, whether this is you as a host or as a guest. Actually I have, we have a free tool where you can create an RSS feedback from all your guest appearances. Super easy to use. So you can create your own podcast of your guests appearances. Speaker A: Right. Speaker B: So the idea is back to the. When you're a host, right? So you have this episode and when you repurpose it, ideally you repurpose it on a platform where you have control over the next step. Not upon Spotify, your website, pod page, whatever that is. Right. And you have a form, an opt in where people can actually sign up. Or even better with podcast lead flow, you have that AI form which is a real tool to give them a unique piece of information. Like almost like if you were there, right? And that's where what you share on social, that's what you share with your list as well. We have a client, Alicia, there is a case study on our website. She actually took the episode, an old episode she had, she recorded it to change the call to action at the end. And she said there is a tool below for you to figure out what is your biggest assumption. Took that episode, put it on the website. Well, we did that for her because it's part of the service. And then she shared that with her nurturing, nurture sequence. People that have been on our list for a while, right? She got somebody that booked a call because call to action was book a call. Doesn't have to be that, right? It could be hit reply and tell me what comes up, right? Or something like that. Or here is another episode for you to listen to or here is a waiting list, whatever that is. But for her that was book a call because she sells high tickets, she booked a call, she made the sale 7, $500. Someone that had been on a list for a while that was not taking action. And that extra piece of value that was unique, that resonated with the person. She even sent an email and said because she was very not worried about AI, but like she's a leadership coach. It's like, I'm not sure AI sending email for me. Well, you can say it's AI. She says it's AI, we've trained it, but it's AI. Okay. She wanted to be very open and the lady answered and said like, I really loved the email that she got. And then when I got into a conversation with Alicia, she said, you know what? I was so worried about the email. It's not about the email, it's about the fact that I was able to connect with her and have the conversation. So that's basically the idea. You have to be strategic. You can literally use one of these episodes that really speaks to your ideal client and use that like you were using a lead magnet on a landing page. Right. When you have a landing page with a freebie, how many call to actions do you have there? Just one. Right. They can only sign up. Right. Well, it can be the same with a podcast. It's a real asset that you've created with that episode that can help you get leads and start conversations and you can do the same with your guest appearances. Speaker A: Love that. That's so cool. I could talk about this forever. It's amazing all the stuff you can do. Like I'm definitely, yeah, we gotta talk offline, but the time is up and so I want to switch gears for a second and talk about your motherhood. And I want you to imagine you sitting on a park bench and a nine month pregnant woman, she's a first time mom, comes and sits next to you and you look at her and you think about the first time that you're pregnant and now we're at the age of your kids are. What is one piece of advice that you would give her if. And it doesn't have to be just as a new mom, just any time as a motherhood since you in your experience. Speaker B: Oh yeah. So I know exactly what I would say. I would say never compromise on the time that you want to spend with your child. I've seen too many people feeling like that they are not good enough, not good mothers, not good parents because they spend time, work and things like that. Alicia that I was talking about, she. I've known her for years. She's been a client and now a friend for years. And when she had little ones, she would sometimes feel bad about having to leave the kids because she was going speaking somewhere or to an event or something like that. There are times for work and there are times for family, but always put the family first because they grow so fast. Speaker A: They do, they do. And I love that advice. And I have six kids, my. That I of my own and then a stepson. And it's interesting because the first forward together and now the youngest, he's graduated, he's in college and got his associate degree. And then I have these two little ones, that one's in elementary, ones in junior high. And it's interesting because I have such a different perspective now for these little two. And one of them, she's like, mom, I need your attention. Give me attention. I don't have it. And so she reminds me sometimes that I need to turn off the laptop or the computer and it's time. It's family time. And so I love the advice because you can't hit the rewind button and try again the time. Speaker B: We've had so many of these conversations with Alicia, and it's really like, don't try to fit work when you know it's not going to happen and they are around. You're missing out. You're not doing the work and you're not spending time with them. So it's wasted time. So look at the. Do the work, your work. I mean, if you work at home, obviously, like when you know the time when you know you can and you can have undivided attention to work and the rest is. Is bonus optional. Right? So instead of trying to fit three hours in the calendar but you're not exactly sure, let's do two. At least you can check that. I've done that. And if you can do more two and a half, you'll feel better. Versus if you do three in the calendar and you never get there, you're like, I'm never getting there. Same thing. But it feels very different. Speaker A: No, it's true. It's kind of like when you go on vacation, you get a whole bunch of stuff done because you got to before you go on vacation. It's the same thing if, if you know that this is my time. Like, my kids get out of school at this time, so I, I'm turning it off at this point so I have time with them. Because how many times, like, how productive are you when you know that they're running around doing stuff? Exactly. Speaker B: It just doesn't work. It's like, so it's, it requires to also, like, be maybe saying no to a lot of things. Right. And just focus on, like, what is the priority. Right. What is the priority today? And then the rest can wait. Like, if they're. What are like my. Your three wins, three things. If I do these three things today, I'm happy. The rest is bonus point. Speaker A: And if. Speaker B: When you look at it that. Like that, then you won't get the frustrations. You know, when. So we were living in France. When we moved back, we were living in the U.S. sorry. When we moved back to France, My baby was 6 months old. And that's when we started the business. Speaker A: Okay. Speaker B: Right. So I was right in the middle of there, and I never felt that because I've always put her first. Speaker A: That's. That's really good. Yeah. Speaker B: So I. How Alicia was struggling. I was not. I. I just, like, it could not be. That's why we moved back. Speaker A: Yeah. Speaker B: To get time back. Not to have a 9 to 5. Speaker A: Right. Speaker B: To be able to build a business around our lifestyle and not the other way around. And that was time with the kids. Speaker A: What. What do you attribute your successful marriage to? Speaker B: Communication. Compromise. So acknowledging that there are, like, different ways that things can go. Right. But the key is for it to work is that you have to be wanting to go into the same direction, which is not something that you choose. Right. Like, it is or it is not. Right. So. But for us, I mean, we've been working together for 20 years now. Right. So I would say it's. It's communication and also getting to know each other. Like, our personalities, how we are wired. Like, I'm a very to do. Like, if we have a meeting, there's got to be an outcome that's very clear. I cannot speak for three hours about ideas. And, you know, like, nothing's come out of it. At some points, my eyes start to go, and it's like, okay, I know you're not here anymore. Let's stop. So it's acknowledging that we can also be different. Speaker A: Yeah. Speaker B: But knowing how to communicate, I think, is basically the key. Speaker A: It is. I 100 agree with that. So. Well, Natalie, thank you so much for being on. If our listeners wanted to say, I would love to implement this, how would they get a hold of you? Speaker B: So basically the easiest would be that they go to podcastleadflow.com charisse so your name? C H A R I S S E. Just saying for people that are listening. Right. And there will be our episode there, and then there will be a tool for them to connect with me about how to see how this could work for them. Speaker A: This is so good. Well, thank you so much for being on. Speaker B: Yeah, thank you so much for having Speaker A: me and Unbreakable Moms. If you are a coach or you have a membership site, or you have a podcast and you want to be able to create more lead flow using AI, then please reach out because this is an amazing tool that can be so beneficial for you. So go out and make it a great day. Beautiful moms. Remember, you are Unbreakable. Keep illuminating the world with your strength, pursuing your dreams, and reveling in the splendor of motherhood. This is Charisse Walker bidding you farewell for now. Stay tuned for more empowering conversations on the next episode of the Unbreakable Mompreneurs podcast. Until then, keep shining bright. Signing off with love, Charisse Walker.

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